• Responsible for developing and implementing branding and marketing strategy• Drives traditional and digital campaigns centered on thought leadership, brand growth, and individual market strategy for Indianapolis and Cincinnati locations• Grows digital presence, including website maintenance and strategic updates, content creation (both internal and external publications), brand reputation, and email newsletter• Develops and implements social media content strategy • Ensures brand consistency across all Enterprise market activities (brand-related content to be used as sales support and brand recognition)• Leads and provides support for all major enterprise events, working with events teams in both markets to design and execute various event branding pieces, as well as implement various aspects of events • Maintains full oversight into marketing budget and expenses, with ROI tracking• Continues to build out RJE’s brand reputation, positioning RJE as a true partner and advisor in all efforts

Master's in Social Media Program (College of Journalism and Communication)Class taught: Intro to Social Media

Responsible for: • Helping drive profitable growth across Business Dining, Healthcare Hospitality, and Higher Education • Delivering brands, products, and programs to standard in the central region • Supporting new sales opportunities and retention efforts • Improving consumer satisfaction and client loyalty • Deploying innovation, brand building activation, and programmatic execution• Driving insights platforms• Partnering with operations to execute mobile/digital platforms• Assisting with client communications and presentations• Coaching and training site level managers on retail, brand elements, and Service Excellence (customer service program)

• Developed marketing programs, standards, and processes for Healthcare Hospitality Retail accounts• Deployed corporate marketing programs across sector• Devised and conducted quarterly training for all accounts• Created events and promotions for Healthcare Hospitality Retail accounts

• Developed and deployed enterprise and sector programs, standards, and processes for all Retail accounts• Implemented brand packages and innovation opportunities into new and existing Cafes• Train and coach Regional Champions, Front Line/General Managers, District Managers, and Directors of Business Development on Retail Solutions and brand elements• Develop and implement methodology to track and measure performance against established benchmarks• Developed visual merchandising standards guide for line of business; guide used to set Retail strategy• Incorporate retail marketing tactics strategy, including creation of marketing signage page, for line of business• Identify barriers to successful processes, standard implementation, and execution• Refine plans to implement recommended solutions to address issues and capture opportunities• Acts as a liaison between Channel Growth and Field Operations• Update content and redeveloped Healthcare Retail websiteo Redevelopment includes addition of Quick and Implementation Guides, and Operations Training for Healthcare Retail Solutions

• Acted as Project Manager for 10 Hospital system• Managed projects including:o Brand standards and Corporate Framework executiono Conducted on location retail and brand program reviewso Assisted in the roll out of register systemo Designed and implemented Website (platform and content) for the systemo Designed and implemented Social (platforms and content) for the systemo Developed and facilitated training (Managers, Supervisors, Employees)o Mentored (Managers, Supervisors, Employees)o Successfully created the first Learning Lab (model retail location for Hospital complex)o Opened new State of the Art Café which saw 20% growth over previous Cafe in first 6 months• Supported marketing, communications, and operations for Retail locations across Hospital system

• Was responsible for marketing communication, strategy, and tactics for Retail Operations, Patient Services, and All Occasion Cateringo Saw sustained growth of 12% in Retail sales in 15 months • Marketing outlets included: print, digital (email and online), and social media • Onsite brand management for: We Proudly Brew Peet’s Coffee & Tea, Qdoba, Red Mango, Starbucks, and We Proudly Serve Starbucks• Marketing research/data collection• Service Recovery• Visual merchandising• Strategic planning & innovationo Aided in planning and creation of menu for Retail Operations and Patient Serviceso Developed content for and maintained UCM Dining Services website• Marketing responsibilities included:o Special events (developing, planning, executing)o Creation and execution of promotions o Public relations and media interaction• Project management• Co-Managed renovation process on 4 retail outlets, which included:o Site/location redesigno Adherence to budget• Was able to get project completed on time and under budget• Developed financial spreadsheet to track sales across Retail Operations • Responsible for the creation and execution of annual calendar of marketing promotions and events• Chair of Reward and Recognition committee

• Was responsible for marketing communication, strategy and tactics across 7 distinctly different Retail Operational Units• Implemented marketing budget across various media outlets including: print, digital (email and online), social media, radio and text messaging for each location• Developed and published a monthly Bookstore Newsletter distributed to over 5,000 Faculty and Staff members at the University of Notre Dame• Developed and published an internal monthly newsletter distributed to upwards of 400 associates• Assisted in the creation of national and regional marketing programs• Implemented national and regional marketing programs• Advised and mentored the Notre Dame annual student “Shirt” committeeo Process included: design, selling, marketing, communications, vendor meetings/pitcheso Sales for The Shirt in excess of 145,000 per year • Launched social media program for Follett Higher Education groupo Administrated for 500+ Follett Facebook pageso Helped create the initial Playbook (corporate guidelines) for all stores o Piloted and trained stores on social media policies and best practices• Created an annual calendar of events for all Retail Operational Units• Acted as liaison to various campus Departments • Events created and implemented across Retail Operations annually such as: o Appreciation events & author signings o Car Shows & seasonal open houses o Corporate Hospitality Tent & Spelling Bee o Grad Fair/Commencement Ticket Pick-up for all Graduates & training for all associates

• Opening and Closing duties• Maintained and updated displays and promotions• Designed and executed store level marketing initiatives• Assisted with cash and budget management to establish and meet store sales goals• Inventory control and product ordering• Shipping and receiving

• Oversaw as many as 25 employees depending on time of year• Worked directly with Store Manager to establish and meet store sales goals• Opening and Closing duties• Trained store associates• Created and implemented bargain book strategies• Mentor for new employees