Kristin Carney Email & Phone Number

Bronx, New York, Us

Manage digital roadmap and development queues, utilizing Agile methodologies. Lead the CMS/PIM/DXP platform, site experimentation and optimization, search engine optimization, site search, and UX/UI functions. While planning the 2023 redesign, tested and implemented changes on the current storefront resulting in $7.75 million in incremental revenue in 2022.Conducted checkout page testing, resulting in changes that helped boost new user acquisition by 50%.Integrated our express delivery site FoodKick into FreshDirect as FD Express, in order to simplify internal processes and reducing development costs.Investigated underperforming content, recommenders and attributes, and eliminated them in order to improve the visibility of the most relevant attributes.

Bronx, New York, Us

Created personalized home page merchandising modules for FoodKick, our express delivery storefront, the best of which performed 10x better than the standard equivalent.Reduced SKU creation time by 10% by automating the creation of certain filters.Defined the content structure, attributes, and workflow for new features and storefronts, including a tablet app, mobile app and site relaunch for FreshDIrect and a mobile app and site launch for FoodKick.Partnered with vendors and warehouse management to define content, metadata and asset requirements to digitize SKU creation.Communicated new tool, feature, and functionality requirements to developers, testers and systems administrators and ensured they delivered product as defined.

Bronx, New York, Us

Partnered with UX, marketing, merchandising, ad operations, systems administrators, customer service, and application development teams to manage feature launches. Managed 5 direct reports and 2 indirect reports in ecommerce and photography.Defined content requirements for a proposed migration into an off-the-shelf CMS.Tripled our SKU creation and management rate in two years by streamlining merchant requests and creating clear standards and forms.Improved timeliness and efficiency of merchandising and marketing launches by creating timelines, documenting processes and establishing alignment meetings.

Bronx, New York, Us

Partnered with UX, marketing, merchandising, ad operations, systems administrators, customer service, and application development teams to manage feature launches. Managed 5 direct reports and 2 indirect reports in ecommerce and photography.Defined content requirements for a proposed migration into an off-the-shelf CMS.Tripled our SKU creation and management rate in two years by streamlining merchant requests and creating clear standards and forms.Improved timeliness and efficiency of merchandising and marketing launches by creating timelines, documenting processes and establishing alignment meetings.

Promoted to lead three departments - Popular, Classical, and Data Maintenance – with a staff of 30 content managers and music label liaisons. Reported directly to SVP, Content. Was accountable for a database of 500,000 SKUs. Successfully managed the department through a period of rapid growth and then maintained morale and productivity through corporate downsizing. Subject matter expert for a team that designed a content management system uniting four previously disparate systems (pop music, classical music, films and books). Managed the migration of music content into the new CMS.

Restructured the group to manage content more efficiently while maintaining quality.Hired, trained, and supervised staff of 15 content managers.