Kristin Carney Email and Phone Number
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FreshDirect internal product lead for 2023 digital experience redesign. Content lead for 2021 and 2015 digital experience redesigns. Site experimentation and optimization lead from 2019-present.Webby winner, 2015: People's Voice - Shopping, 2015: Winner - Shopping (Tablet & All Other Devices), and 2014: Official Honoree - Shopping and Best User ExperienceAs a product manager, I team up with content creators, UX designers, marketers, merchants, and senior management. I decode the needs of all stakeholders and concisely explain what they gain and what they lose with different approaches. I advocate for structuring content and attributes so that it is reusable, scalable, suitable for all channels, and as painless as possible to produce and implement. I measure results and make recommendations for further improvements based on those results.Specialties and tools: product management, product development, release management, content strategy, project management, process management, staff management, copywriting, copy editing, site search, site optimization, search engine optimization, A/B testing, UX research, user testing, SEO, HTML, CSS, CMS, DXP, PIM, Information Architecture, JIRA, Google Analytics, Agile, Optimizely.
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Senior Director, Product (Digital)Freshdirect Mar 2018 - PresentBronx, New York, UsManage digital roadmap and development queues, utilizing Agile methodologies. Lead the CMS/PIM/DXP platform, site experimentation and optimization, search engine optimization, site search, and UX/UI functions. While planning the 2023 redesign, tested and implemented changes on the current storefront resulting in $7.75 million in incremental revenue in 2022.Conducted checkout page testing, resulting in changes that helped boost new user acquisition by 50%.Integrated our express delivery site FoodKick into FreshDirect as FD Express, in order to simplify internal processes and reducing development costs.Investigated underperforming content, recommenders and attributes, and eliminated them in order to improve the visibility of the most relevant attributes.
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Director Of EcommerceFreshdirect Mar 2015 - Mar 2018Bronx, New York, UsCreated personalized home page merchandising modules for FoodKick, our express delivery storefront, the best of which performed 10x better than the standard equivalent.Reduced SKU creation time by 10% by automating the creation of certain filters.Defined the content structure, attributes, and workflow for new features and storefronts, including a tablet app, mobile app and site relaunch for FreshDIrect and a mobile app and site launch for FoodKick.Partnered with vendors and warehouse management to define content, metadata and asset requirements to digitize SKU creation.Communicated new tool, feature, and functionality requirements to developers, testers and systems administrators and ensured they delivered product as defined.
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Senior Manager, EcommerceFreshdirect Jan 2013 - Mar 2015Bronx, New York, UsPartnered with UX, marketing, merchandising, ad operations, systems administrators, customer service, and application development teams to manage feature launches. Managed 5 direct reports and 2 indirect reports in ecommerce and photography.Defined content requirements for a proposed migration into an off-the-shelf CMS.Tripled our SKU creation and management rate in two years by streamlining merchant requests and creating clear standards and forms.Improved timeliness and efficiency of merchandising and marketing launches by creating timelines, documenting processes and establishing alignment meetings.
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Content & Ecommerce ManagerFreshdirect May 2006 - Dec 2012Bronx, New York, UsPartnered with UX, marketing, merchandising, ad operations, systems administrators, customer service, and application development teams to manage feature launches. Managed 5 direct reports and 2 indirect reports in ecommerce and photography.Defined content requirements for a proposed migration into an off-the-shelf CMS.Tripled our SKU creation and management rate in two years by streamlining merchant requests and creating clear standards and forms.Improved timeliness and efficiency of merchandising and marketing launches by creating timelines, documenting processes and establishing alignment meetings.
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Manager, Music ContentMuze, Inc. 1999 - 2005Promoted to lead three departments - Popular, Classical, and Data Maintenance – with a staff of 30 content managers and music label liaisons. Reported directly to SVP, Content. Was accountable for a database of 500,000 SKUs. Successfully managed the department through a period of rapid growth and then maintained morale and productivity through corporate downsizing. Subject matter expert for a team that designed a content management system uniting four previously disparate systems (pop music, classical music, films and books). Managed the migration of music content into the new CMS.
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Supervisor, Popular Music ContentMuze, Inc. 1998 - 1999Restructured the group to manage content more efficiently while maintaining quality.Hired, trained, and supervised staff of 15 content managers.
Kristin Carney Skills
Kristin Carney Education Details
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New York UniversityFilm & Tv
Frequently Asked Questions about Kristin Carney
What company does Kristin Carney work for?
Kristin Carney works for Freshdirect
What is Kristin Carney's role at the current company?
Kristin Carney's current role is Digital Product Management, Optimization, Ecommerce.
What is Kristin Carney's email address?
Kristin Carney's email address is ms****@****ail.com
What is Kristin Carney's direct phone number?
Kristin Carney's direct phone number is +121582*****
What schools did Kristin Carney attend?
Kristin Carney attended New York University.
What skills is Kristin Carney known for?
Kristin Carney has skills like E Commerce, Content Strategy, Social Media, Content Management, Copywriting, Web Analytics, Html, Project Management, Editing, Product Management, Strategy, Cms.
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