Kristin Baird work email
- Valid
- Valid
- Valid
- Valid
Kristin Baird personal email
- Valid
Kristin Baird phone numbers
High performing marketing leader with expertise in product marketing, integrated marketing, growth/demand generation and partner marketing. Known for driving growth and achieving results in fast-paced environments. Excel in cross-functional collaboration. Known for developing high-performing teams through positive leadership.Expert in using market research and customer insights to create compelling messaging. Proven track record in driving go-to-market strategies and execution. Passionate about testing new programs and channels. Driver in integrated analytics and leveraging data for optimization. Excel in fostering a collaborative team culture with engaging meetings and creative ice breakers.SkillsProduct Marketing Go-to-Market PlanningIntegrated Campaign Planning, Delivery & ManagementGrowth Marketing/Demand GenerationPartner MarketingAgency Management - creative and media agenciesEvent Strategy & ManagementMessaging StrategyMarket Research Inbound Marketing ProgramsGlobal Marketing Strategy & Program ImplementationCompetitive ResearchContent Strategy & Development Lifecycle & Email MarketingBrand StrategyDigital Marketing Sales Enablement ProgramsExecutive Level CommunicationsPublic Relations and Analyst RelationsBudgeting & ForecastingAnalytics & InsightsProject & Program ManagementHiring, Development & MotivationProcess DevelopmentHands-on experience in: Facebook and Instagram Ads, Google Ads, LinkedIn Ads, re-targeting, DSPs, ESPs, survey & social tools, referral programs, Asana, Trello, Salesforce, Google Analytics and Tag ManagersProven track record of creating go-to-market and demand generation plans that consistently exceed forecasts by 10-30%. Continuously integrate message, creative, and channel testing to drive learnings. Value regular reporting and data-driven optimization. Foster cross-functional collaboration, to ensure alignment and effective execution of marketing strategies. For over 10 years, I’ve been dedicated to hiring, managing, and developing high-performing teams, earning a reputation as one of the best managers my team members have ever had. I thrive on collaboration and empowerment, and I love adding a personal touch to meetings with fun ice breakers that bring humor and a positive atmosphere to the workplace. My team works hard and has fun too! Contact info: Kristin Conway Baird, kristinjconway@gmail.com.
-
Event MarketingPaypalTruckee, Ca, Us
-
Director, Product MarketingFis Aug 2023 - Jun 2024Jacksonville, Fl, UsAs Director of Product Marketing at a leading financial services company, my role encompassed spearheading go-to-market strategies resulting in improved lead quality and exceeding cost per acquisition targets. I leveraged competitive research and customer insights, to develop compelling messaging, positioning, and product requirements. I embraced innovation by using AI tools to enhance content creation efficiency, enabling my team to produce over 100 diverse pieces of content quarterly, including case studies, e-books, infographics, videos, customer stories, etc. Led efforts in revamping sales enablement toolkit, garnering positive feedback and improved response rates. Led a high-performing team across the U.S. and U.K driving cross functional collaboration fostering strong alignment between partners, product management, and sales teams. -
Director, Partner Marketing, Demand Generation & Customer AdvocacyFis Oct 2021 - Aug 2023Jacksonville, Fl, UsLed a team of senior marketers in the US and UK, driving all aspects of marketing to acquire new partners and customers while enhancing partner retention. Leveraged research and customer insights to craft compelling partner messaging and developed comprehensive go-to-market plans. This included creating sales kits, content, and paid media programs, as well as managing events, social media, and optimizing websites and landing pages. Additionally, developed an email nurture program that boosted acquisition efforts.As the product marketing lead, designed and executed a multi-channel go-to-market strategy for a digital banking solution targeting developers. Utilized research and insights to establish brand and product messaging, and developed a robust marketing plan encompassing partner activation, paid media, content creation, website optimization, and event management.Spearheaded the development of case studies by collaborating with the sales team and account managers to identify and interview customers, creating impactful case studies for the website, sales kits and social media.Managed monthly newsletter aimed at retaining current customers and partners, optimizing the template and curating content to drive engagement.Enhanced the customer welcome experience by streamlining processes, improving flow, and updating content. Led initiatives to refine customer experience marketing across activation, onboarding, retention, loyalty, advocacy, and cross-sell/up-sell strategies.Channel partners include: Independent Software Vendors (ISVs), Payment Facilitators (PayFac), Financial Institutions and SMBs.
-
Interim Head Of MarketingGalileo Learning Nov 2020 - Oct 2021Oakland, Ca, UsAs the interim Head of Marketing for Galileo, I developed and executed a go-to-market strategy aimed at driving camp registrations for the summer following Covid. I assembled a high-performing team focused on lead generation and conversion. Leveraging market research, I created targeted messaging and a comprehensive cross-channel strategy. We continuously tested messaging and offers across various channels, including paid media, SEM, social media, email marketing, influencer programs, direct mail, the website, and public relations. Under my leadership, the team implemented a demand generation program that exceeded our registration forecasts. -
Head Of Marketing + Marketing Campaigns + Product MarketingMarketing Consulting 2015 - 2021As a marketing consultant, I had various roles serving as Head of Marketing and/or Director of Marketing, specializing in product marketing, integrated marketing, and partner marketing. I had a mix of clients across SaaS based companies, B2B and D2C. Clients included: AllState (InfoArmor), Cisco (Voicea), Netgear, ThinOptics, Ascendant Network, Spear Marketing, ActionIQ, Clerky, Picsolve, IDLab Global (DTE Energy), Motorola (Binatone Group) Projects included:Interim Head of Marketing & Product Marketing Lead Served as Interim Head of Marketing and Product Marketing Lead for ThinOptics (2017-2019), Motorola - Binatone Group (2016). Drove go-to-market strategy, using customer insights and market research to refine target personas and messaging and update brand look and feel. Spearheaded testing and optimization, driving integrated analytics dashboards used for optimization. Worked collaboratively across functions to drive implementation and report on outcomes. Go-to-market plans consistently meet or exceed forecasts.Head of Event Marketing Spearheaded marketing for Ascendant Network's (2017) client DMA, developed a robust demand gen/growth plan to drive attendees to the DMA's annual conference. Used customer insights and competitive market research to develop an integrated marketing strategy including messaging and brand/creative. Drove innovation of new ideas at the event. Oversaw contract negotiations, budget management, and all on-site activities to ensure successful events. Hired and led a high performing marketing team.
-
Marketing Campaigns + Growth Marketing + Partner MarketingMarketing Consultant 2015 - 2021As a marketing consultant, I had various roles serving as Head of Marketing and/or Director of Marketing, specializing in product marketing, integrated marketing, and partner marketing. I had a mix of clients across SaaS based companies, B2B and D2C. Clients included: AllState (InfoArmor), Cisco (Voicea), Netgear, ThinOptics, Ascendant Network, Spear Marketing, ActionIQ, Clerky, Picsolve, IDLab Global (DTE Energy), Motorola (Binatone Group) Partner Marketing Developed robust partner marketing strategies for various clients (Cisco (Voicea) 2018-2019), AllState Identity Protection (2019), Picsolve (2018). Used market research and customer insights to develop partner messaging, creative elements and content. Worked closely with partners to develop co-branded partner experiences driving growth and retention. Successfully worked cross functionally to ensure alignment across sales, product management, leadership teams and partners. Demand Gen/Growth Marketing/Content Development/Sales EnablementDrove strategy and program development for demand generation plans for multiple clients. Spearheaded content development to support robust nurture programs. Drove integrated analytics performance reports used for optimization. Implemented revised sales enablement programs resulting in improved communication and results. Ensured cross functional collaboration driving alignment across all channels. Optimized selling content on Amazon to improve awareness and drive revenue.
-
Director, MarketingMozilla Corporation 2011 - 2015San Francisco, Ca, UsAs a senior member of the marketing team managed a direct team consisting of both internal staff and external agencies. Accountable for multiple global projects. Developed overall strategy and managed all launch activities including team and agency management, localization, owned media, online and offline channels, PR, social, event management and reporting. Global programs included, but limited to: Firefox Flicks, Firefox OS advertising launch, Firefox 10th Birthday and Vans Triple Crown of Surfing. Led initiative to redefine global community marketing event program designed to educate volunteers and drive volunteer impact. Defined program strategy and oversaw curriculum development and event management.Spearheaded initiative to redefine referral marketing. Developed RFP and handled all partner negotiations. Defined program strategy, launch activities and ongoing content management. -
Director, Marketing CampaignsEastman Kodak Company 2009 - 2011Rochester, New York, UsDefined strategy and led the execution of 360 marketing campaigns across multiple channels, including advertising, site, email, social, and PR. Managed current partners and led the process for identifying new partners. Supervised a senior marketing manager, public relations specialist, and outside agencies as a key leader on the marketing team.Implemented integrated marketing campaigns that garnered week-over-week increase in sales of up to 30%.Managed partner relationships including contract negotiation, marketing strategy, execution, and reporting. -
Director, Growth Marketing; Senior Marketing ManagerEastman Kodak Company 2002 - 2009Rochester, New York, UsDrove strategy, planning, and execution of acquisition marketing programs across various media channels including online (display, SEM/SEO, and affiliate), offline, and across numerous partners. Provided monthly analysis and optimization recommendations to senior management that enabled programs to hit targets. Managed multimillion-dollar advertising and promotions budget and supervised marketing manager, intern, and outside agencies.Developed and executed programs that generated lowest cost per acquisition of all marketing programs and drove the highest percentage of new customers monthly. Acquisition program conversion more than tripled and cost per acquisition decreased by more than 70%.Developed marketing strategy to drive acquisition, retention and execution for sponsorships including NASCAR, Breast Cancer 3Day, Olympics, Intrawest resorts, Frito-Lay, online photo contests, among others. Drove overall strategy, owned onsite management/strategy, and followed through to reporting.Tested multiple promotional marketing programs including contests, sweepstakes, viral/referral.
Kristin Baird Skills
Kristin Baird Education Details
-
University Of The PacificPublic Relations -
University Of Arizona
Frequently Asked Questions about Kristin Baird
What company does Kristin Baird work for?
Kristin Baird works for Paypal
What is Kristin Baird's role at the current company?
Kristin Baird's current role is Event Marketing.
What is Kristin Baird's email address?
Kristin Baird's email address is kr****@****ail.com
What is Kristin Baird's direct phone number?
Kristin Baird's direct phone number is +141529*****
What schools did Kristin Baird attend?
Kristin Baird attended University Of The Pacific, University Of Arizona.
What are some of Kristin Baird's interests?
Kristin Baird has interest in Skiing, Traveling, Spending Time With My Family, Especially My Two Little Boys, Running, Trying New Recipes, Swimming.
What skills is Kristin Baird known for?
Kristin Baird has skills like Integrated Marketing, Email Marketing, Online Marketing, Marketing Communications, Customer Acquisition, Marketing Strategy, Marketing, Strategy, Product Marketing, Media Relations, Advertising, Public Relations.
Who are Kristin Baird's colleagues?
Kristin Baird's colleagues are Maria Shalini A, John Wandy, David Gray, Patrick Shannon, Rou Faida, Kiran Kumar Theegala, Madhusuthanan Seetharam.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial