Kristin Donelson Email and Phone Number
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I founded OneLouder Marketing in 2011 to help startups, as well as scrappy teams within larger organizations, "go to eleven!" With 25+ years of experience in marketing and strategic management - and an extensive network of rock star collaborators and subject matter experts - I have catalyzed growth for a variety of new and more established brands, like Meta/Facebook and Google, across a variety of industries (see below for more information about clients and types engagements).Equally important fun facts: I’m a mom to two of the most outstanding boys, if I do say so myself. As of 2015, I’m a San Francisco Bay Area transplant to Austin, TX (yep, one of many). And I’m a Stanford alum - go Cardinal!
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Owner, Principal Marketing Consultant | Fractional CmoOnelouder Marketing Apr 2011 - PresentHelping startups, as well as scrappy teams within larger organizations, "go to eleven!" Engagements include: – Fractional CMO / Marketing Team– Strategy and Planning– Branding and Identity, Positioning, Messaging– Campaign Development and Execution– Integrated Marketing Programs and Promotions– Content Development (copy-based, video)– Acquisition, Lead Gen, Performance Marketing (paid search, affiliate, SEO)– Direct Marketing (email, online)– Public Relations and Communications– Social Media & Community Development / Engagement– Event Planning and Management– Corporate Social Responsibility (social impact, cause marketing, strategic philanthropy)– Consumer and Market Research– Staffing and Team DevelopmentClients roster (in alpha order):– 9Organics– AltSchool– Baby + Momma Organics– dgraph– ESW Capital / Versata – Flint Mobile– FundsFlo– Google– Hop Market– IfOnly– Mercari– Meta / Facebook– Plastic Jungle– Optiva (formerly Redknee)– Rewarder – Sella / Mighty Good Things– Sidebar– Tact.ai– TelcoDR / Totogi / Skyvera– TokBox– Vast– WyshMe– Yes Health
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Vice President, MarketingPlastic Jungle May 2009 - Apr 2011Web's largest secured gift card exchange, backed by Shasta Ventures, Redpoint Ventures, Jafco Ventures, First Round Capital, and others.Member on executive team, leading customer acquisition and retention, brand strategy and product marketing, PR, and consumer research. Also supported B2B team (primarily with trade communications, content, and events). Performance Marketing (paid search, affiliate, SEO) -- reduced overall CPA by 50% while growing activity more than 400%Direct Marketing (email, online) -- managed both promotional and transactional email streams, as well as merchandising via the site and social media channelsProduct Marketing -- executed key seasonal promotions (e.g. Holiday) as well as several large product launches (e.g. Instant Funding)PR & Communications -- secured coverage in top tier media, including Good Morning America, The Today Show, The Early Show, Fox News, The New York Times, The Wall Street Journal, Good Housekeeping, Cosmopolitan, Fortune Magazine, Bloomberg Businessweek, CNNMoney, TechCrunch, and more (in partnership with agency); also acted as company spokespersonSocial Media & Community Development / Engagement -- launched company blog; grew Facebook fan base to over 10K
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Director, Ebay Marketplaces And General Manager, Ebay Giving Works (Now Ebay For Charity)Ebay Jul 2002 - May 2009San Jose, Ca, UsLaunched and led eBay Inc’s business unit focused on creating a sustainable and profitable platform for a variety of convenient and trusted philanthropic giving opportunities, delivering nearly $200M in transaction volume to >18,000 community organizations (now surpassing $1B in contributions). Led all aspects of business and product strategy, as well as operations including team of four and annual budget of $4M.Product Strategy – led initial launch, feature enhancements, user experience improvements (e.g. a project which accelerated growth in active users >10x), working closely and effectively with cross-functional business and product development teams; added two new business lines to core offeringProduct Marketing – successfully created/executed consumer promotions, celebrity campaigns, and community organization outreach with limited marketing budget engaging >1.5M users; represented the company at events and speaking engagementsGlobal Expansion – opened program to international users; launched customized platform in the UK -
Senior Manager, Internet MarketingEbay Nov 2000 - Oct 2002San Jose, Ca, UsManaged relationships with top strategic partners, AOL and Microsoft, to drive millions of new users (the majority of eBay’s traffic at the time) through internet marketing, traditional advertising, and new business development.Business Development – negotiated agreements ($30M in annual spend); identified and pursued additional opportunities and leveraged deals to support other business units, e.g. led eBay’s first television advertising campaignsMarketing – responsible for overall deal execution (creative development, performance analysis, optimization, management of a team of two); rapidly grew customer acquisition, while reducing acquisition costs by 25%
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Senior Manager, Partner Marketing ServicesBeyond.Com Sep 1999 - Nov 2000Cultivated vendor relationships in the education and entertainment software categories (increased portfolio by 225% in one quarter with no budget), to drive sales and advertising/marketing program revenue (developed and executed customized promotion and pricing plans, generating Beyond’s highest revenue to sales ratio and surpassing stretch goal by 80%). Also assumed product management responsibilities to launch the next generation of an e-store solution. Managed a team of two.
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AnalystMercer Management Consulting / Oliver Wyman Aug 1998 - Sep 1999UsConducted strategic problem-solving, research, and analysis. Assessed and defined business plans, profiled competitors, built models, evaluated branding, and interviewed customers. Compiled findings and presented recommendations to clients. Industry experience included online brokerage, oil and gas, insurance, private equity, and building products.
Kristin Donelson Skills
Kristin Donelson Education Details
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Stanford UniversityPsychology -
Institute For Shipboard Education, Semester At Sea, A Program Of The University Of Pittsburgh
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Shorecrest Preparatory School
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Shorecrest Preparatory School
Frequently Asked Questions about Kristin Donelson
What company does Kristin Donelson work for?
Kristin Donelson works for Onelouder Marketing
What is Kristin Donelson's role at the current company?
Kristin Donelson's current role is Marketing Consultant | Fractional CMO | Startup Advisor.
What is Kristin Donelson's email address?
Kristin Donelson's email address is kc****@****mni.org
What is Kristin Donelson's direct phone number?
Kristin Donelson's direct phone number is +141530*****
What schools did Kristin Donelson attend?
Kristin Donelson attended Stanford University, Institute For Shipboard Education, Semester At Sea, A Program Of The University Of Pittsburgh, Shorecrest Preparatory School, Shorecrest Preparatory School.
What skills is Kristin Donelson known for?
Kristin Donelson has skills like E Commerce, Strategic Partnerships, Product Marketing, Start Ups, Marketing Strategy, Strategy, Product Management, Social Media, Seo, Integrated Marketing, Marketing, Entrepreneurship.
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