- Lead research and develop insights- Design strategies to achieve client objectives (branding, positioning, growth)- Plan visuals, language, tone, and voice to deliver a cohesive brand identity- Work closely with the creative team to bring the brand to life through assets designed across mediums- Build and direct agency teams- Help agency team members strengthen and grow their skills- Lead strategic initiatives for agency growth- Prepare performance reporting and recommendations to support performance objectives

- Lead branding and marketing strategy for agency clients.- Guide clients through the brand discovery process to uncover the company’s compelling story and unique core messaging.- Design and execute market research.- Prepare marketing plans that align brand strategy with business objectives.- Manage ROOT account team to implement marketing initiatives.- Oversee project profitability. - Develop financial performance metrics and reporting.- Lead new business initiatives and pitch development.- Manage client relationships and expand project opportunities.- Foster strategic alliances and partnerships to benefit ROOT and our clients.

- Manage pitch development and RFP’s.- Build agency pitch deck and client proposals.- Develop agency marketing and outreach plans including content strategy, email marketing, prospect targeting, campaign creation and execution.- Represent Pineapple at industry and client events.- Develop strategic partnerships.Primary Responsibilities:Driving new business and increasing revenue by identifying and developing new business opportunities.Increasing agency presence and brand awareness.

- Designed program goals, objectives and curriculum- Built resource management and staffing plan from concept to implementation to ensure program sustainability- Worked with school leadership to foster community collaboration and communication with key stakeholders

- Generated and executed a growth marketing strategy to expand the Biodentist active patient base by 200%- Gathered insights to develop and implement key messaging resulting in a 91% sales conversion rate