Kristine Læk Ansbjerg Email and Phone Number

Lobyco is a spin-off from the danish grocery retailer Coop, delivering consumer loyalty software for retailers globally. I was commercially responsible for the Customer success team, managing our portfolio of big Enterprise clients and Annual Recurring Revenue of more than 100 mio. DKK

ISV Partners from a Microsoft perspective (Independent Software Vendors) are software companies that want to succeed with building a business model around their software with Microsoft Azure as an underlying platform. I am responsible for recruiting the most strategic and high potential ISV partners with HQ in Denmark and Ireland into our Partner Ecosystem and leverage the power of our Partner Program to achieve exponential growth. Many of these are some of the largest Enterprise customers in DK, looking to create new business models through digital transformation projects. Software (or Technology) as a Service can be a key driver for profitability and global expansion, and a business model that is becoming more and more popular in Tech. I support my partners in transforming their business model to SaaS, through structured Business Development and Tech engagements. An example of this is 1:1 Business Workshops with focus on building business plans, Value Propositions, dealing with pricing, etc.

Responsible for driving growth and profitability at selected SMB Microsoft partners through: • Developing short-term strategies (6-12 months) and securing effective execution of these. My partner portfolio has on average achieved 33 % Growth in FY 17 YTD, based on the execution of 30+ sales activities in H1 and close strategic cooperation with Key Partners. • In cooperation with the partners setting ambitious and realistic sales targets on Microsoft strategic products and programs.• Helping partners transform and succeed in their Cloud journey by: Stating facts about Cloud and profitability, planning and executing on transformation plans from both a strategic and tactical level. Supporting the partners in terms of how to prioritize and distribute internal resources both regarding finance, sales teams, technical resources etc. • Secure strong relations with important stakeholders and make sure that Microsoft is Top of Mind. Making sure that there is an equal focus on Sales Management, Business Development and Relationship Management with the partners to ensure their satisfaction with Microsoft.

As a natural extension of my rising responsibility and commitment towards iGlobe CRM I have taken on the role of being Director of Product Management. • Ensure alignment between end-user needs and iGlobe CRM features • Evaluate market trends and competition • Ensure successful formulation and execution of Product and Market strategies• Responsible for the Product strategy and overall vision • Build and maintain strong relations to overall Stakeholders • Expand and empower our Partner Channel

Key Account Manager of iGlobe CRM system for Sharepoint Online and Microsoft Office 365. As both Key Account Manager and Product Specialist I have a broad range of Work tasks all emerging from a holistic focus on iGlobe CRM (Office 365) - from implementing, presenting, selling and installing iGlobe CRM and Office 365. I am also involved in the pursuing to establish new Partnerships as part of our Partner Strategy, where networking is the key to long-term business relationships. Furthermore, I engage in different Marketing activities that enhances iGlobe´s awareness, for example by conducting marketing campaings on social medias, participating in and planning events, etc..

The focus was on internal factors that affect the level of innovativeness within Companies in general, followed by a case study conducted at Siemens Wind Power.Grade 10