Kristine Jacobson

Kristine Jacobson Email and Phone Number

Founder, CEO @ Conveyance Marketing Group
Leesburg, VA, US
Kristine Jacobson's Location
Leesburg, Virginia, United States, United States
Kristine Jacobson's Contact Details
About Kristine Jacobson

I bring to the table, 20 years of expert marketing strategy with a touch of creative flair. I have held senior level marketing positions with notable corporate leaders but also specializes in fast-paced entrepreneurial environments typical of emerging market contenders and small business. My firm specializes in creating strategic and tactical marketing plans, messaging platforms, website design and development, search engine optimization and marketing, social media management, branding, advertising, direct and email marketing, sales promotion, and corporate communications. My goals are to grow my business at a steady pace and help small businesses and non-profits compete on their terms within their budgets using the tools available to larger organizations.Specialties: Digging companies out of the weeds; Turning tech-talk into business value; Guerrilla marketing; Strategic planning & messaging; Product promotion and go-to-market strategy; Lead generation & customer retention programs; Marketing mix strategy: advertising, promotions, new media and public relations; Search engine marketing; Brand image and brand equity; Copywriting: business plans, proposals, marketing collateral, whitepapers, newsletters, emails, blogs; Event planning; Website development

Kristine Jacobson's Current Company Details
Conveyance Marketing Group

Conveyance Marketing Group

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Founder, CEO
Leesburg, VA, US
Kristine Jacobson Work Experience Details
  • Conveyance Marketing Group
    Founder, Ceo
    Conveyance Marketing Group
    Leesburg, Va, Us
    View
  • Chief
    Member
    Chief Jun 2022 - Present
    New York, Ny, Us
    I just joined Chief, a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for women executives to strengthen their leadership, magnify their influence, and pave the way to bring others along with them.I just joined Chief, a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for women executives to strengthen their leadership, magnify their influence, and pave the way to bring others along with them.
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  • Conveyance Marketing Group
    Founder, Ceo
    Conveyance Marketing Group Mar 2009 - Present
    Leesburg, Virginia, Us
    Conveyance Marketing Group is a Northern Virginia-based marketing consulting firm that responds to entrepreneurs' need for comprehensive marketing solutions to turn their innovative ideas into successful business ventures. We help these entrepreneurial businesses poised for aggressive growth, build a solid marketing foundation from which the rest of their business can expand and grow. We construct turnkey marketing systems and roadmaps for firms searching for widespread brand recognition and a solid structure to build upon to attract, convert and retain customers.Specific solutions include: strategic marketing plan development, tactical marketing plan development, market analysis, value proposition creation, branding, partnership identification, marketing mix development, launch strategies, corporate brand development, brand awareness campaigns, style guide development, image creation, marketing/sales collateral construction, advertisements, RFI response, proposal writing, trade show material design, search engine optimization, social media marketing, reputation management, blogging, website design and development.
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  • Surety, Llc
    Vice President Of Marketing
    Surety, Llc Jun 2005 - Feb 2009
    Naples, Florida, Us
    • Develop the overall marketing plan, budget and strategy based on target market, competitive positioning and emerging industry trends• Responsible for the ongoing promotion and go-to- market strategy for the AbsoluteProof product family• Recommend overall marketing mix: advertising, promotions, new media and PR• Modernized and established the Company’s public image, including brand image and brand equity• Created and maintain a messaging platform to provide consistent communication both visually and verbally • Produced and maintain Brand Style Guide to define each product’s brand USP, positioning, pricing and target user• Manage the relationships with outside contractors• Work with analyst community to conduct market research to determine risk and marketability of timestamp products and product features • Employ various guerilla marketing techniques to develop a market for the emerging digital timestamp technology industry
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  • Concert Technology, Inc
    Independent Consultant: Marketing & Communications
    Concert Technology, Inc 2003 - 2005
    Us
    BUSINESS OBJECTIVE: CORPORATE AND PRODUCT POSITIONING AND LAUNCH Worked with corporate management to move the Company from “stealth mode” to visibility in the marketplace via marketing promotions, Internet presence and public relations
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  • Digicon
    Independent Consultant: Marketing & Communications
    Digicon 2002 - 2003
    Rockville, Maryland, Us
    BUSINESS OBJECTIVE: CORPORATE AND PRODUCT POSITIONING AND BRANDING Worked with the CEO and vice president of marketing to developing a unified marketing program and communications strategy including both corporate branding and product positioning for three unique Centrivity products
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  • Bivings Woodell, Inc.
    Independent Consultant
    Bivings Woodell, Inc. 2002 - 2003
    BUSINESS OBJECTIVE: ONLINE ADVERTISING AND PROMOTION SRATEGYReported to the CEO, responsible for developing and staffing a new online advertising P&L center• Recommended internet-based customer acquisition, retention and branding strategies to Fortune 100 clients and trade organizations• Managed the team responsible for developing, implementing and tracking the success of multiple online advertising, promotional and affiliate marketing campaigns• Responsible for the management and growth of online partnerships and affiliate programs, including conception and development of partner-oriented Web properties, objective setting and attainment and ongoing relationship management
  • Outsell, Inc.
    Director Of Marketing
    Outsell, Inc. 2000 - 2002
    Reported to the President, responsible for developing and implementing strategic marketing plans and communications programs to effectively describe and promote the organization and its services.• Developed budget, strategic plan and objectives to focus the company’s MarCom efforts, confirm priorities and provide a measure for achievement• Formulated and implemented the marketing strategy• Evangelized Outsell solutions and vision via events, exhibits and press tours• Positioned the company, executives and analysts as thought leaders in the definition, creation and analysis of the information content industry• Managed, maintained, and created Outsell image and communiqué on website, collateral materials and published deliverables• Acted as product champion to promote Information About Information to the public via training and answering ad hoc queries as well as by working through press and public relations teams
  • Current Analysis
    Director Of Marketing Communications
    Current Analysis 1998 - 2000
    London, Gb
    • Developed and initiated new business ventures, as well as distribution and advertising partnerships with Web publishers, content aggregators and vertical portals• Worked with executive team to identify new marketing opportunities. Responsible for building a business case for new product segments, including outlining parameters and deliverables regarding target markets, product rollouts, media and technical requirements• Managed public Web projects from initial strategic planning, through scope and navigation; scheduled creation, design and technical production coordination; project rollout and ongoing maintenance of Web initiatives• Developed programs to increase the visibility of the Company, key executives and analytical team with trade and business media; as well as identified opportunities to gain recognition through industry awards• Worked with product management and sales to hone key messages and target market definition
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  • Perot Systems Innovation Labs (Formally Delphi Group)
    Director Of Marketing
    Perot Systems Innovation Labs (Formally Delphi Group) 1995 - 1998
    Reported to the President, responsible for the creative and strategic direction of all marketing activities• Created a world-class corporate image for the company• Developed a relational database that tracked direct mail effectiveness and buying trends• Set-up an interactive Web-based marketing program• Monitored the budget, implementation and analysis of all marketing programs• Coordinated participation in IT industry trade shows, conferences and events • Established and maintained partnerships with vendors, trade associations and consulting groups
  • Seo Keywords
    Chief Marketing Officer
    Seo Keywords Jan 1900 - Jan 1967
    Please note: This is a list of key words / buzz words to aid searches. This is not to be read, except by your search engine
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Executive Management, Marketing Management, Marketing Director, Marketing, Website development, SEO, SEM, Social Media, Networking, 
Consulting, Strategy, Strategic Plans, Strategic Planning, Strategic Sourcing, Guerilla marketing; messaging; Product promotion, go-to-market strategy; Lead generation, customer retention programs; Marketing mix strategy, advertising, promotions, new media strategies, public relations; Search engine marketing; Brand image, brand equity, Copywriting of business plans, proposals, marketing collateral, whitepapers, newsletters, emails and blogs

Kristine Jacobson Skills

Marketing Email Marketing Social Media Marketing Marketing Strategy Lead Generation Online Advertising Marketing Communications Seo Strategy Advertising Strategic Planning Management Corporate Branding Leadership Brand Development Copywriting Sales Public Relations Market Research Strategic Partnerships Online Marketing Integrated Marketing Sem Entrepreneurship Event Planning Brand Management Go To Market Strategy Product Marketing Strategic Communications Corporate Communications Newsletters Publishing Market Planning Blogging Product Management Start Ups Proposal Writing Product Development Digital Marketing Marketing Management Website Development Business Planning Direct Marketing Mobile Marketing New Media Direct Mail Trade Shows Web Marketing Web Design Customer Acquisition

Kristine Jacobson Education Details

  • Stonehill College
    Stonehill College
    Business Administration And Political Science
  • Harvard Business School Executive Education
    Harvard Business School Executive Education

Frequently Asked Questions about Kristine Jacobson

What company does Kristine Jacobson work for?

Kristine Jacobson works for Conveyance Marketing Group

What is Kristine Jacobson's role at the current company?

Kristine Jacobson's current role is Founder, CEO.

What is Kristine Jacobson's email address?

Kristine Jacobson's email address is kb****@****hoo.com

What is Kristine Jacobson's direct phone number?

Kristine Jacobson's direct phone number is +170386*****

What schools did Kristine Jacobson attend?

Kristine Jacobson attended Stonehill College, Harvard Business School Executive Education.

What are some of Kristine Jacobson's interests?

Kristine Jacobson has interest in Children, Arts And Culture, Economic Empowerment.

What skills is Kristine Jacobson known for?

Kristine Jacobson has skills like Marketing, Email Marketing, Social Media Marketing, Marketing Strategy, Lead Generation, Online Advertising, Marketing Communications, Seo, Strategy, Advertising, Strategic Planning, Management.

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