Sports and Hospitality Event Production - Event strategy and production, marketing strategy and execution, brand, talent and influencer partnerships and project management.• Wish You Where Here Group Events - lead off-site events and catering business for 5 restaurant brands in New York, Las Vegas and LA.• USA Basketball 2024 Olympics, Paris - Oversaw food and beverage and guest hospitality for men's and women's US National teams. • 2024 Emirates NBA Cup - ticket marketing and event production• NBA All-Star - produce 4-day hospitality event, The Key, an elevated social space and restaurant. 2023 Salt Lake City, 2024 Indianapolis, 2025 San Francisco• Apple TV+ - Sundance House 2025, 2024, Palm Royal TV Premiere• NBA Abu Dhabi Games 2024, 2022 – assisted with programming and production of 5-day NBA District fan event.• Restaurant Marketing Consulting: Boujis Group, Wish You Were Here Group, The Avra Group, Todd English Hospitality Group• Oak View Group – event producer for opening of Acrisure Arena in Palm Springs• Fanatics Sportsbook – March Madness Influencer Marketing program• Play Make Her – Project Manager for nonprofit focused on women in sports and entertainment

Established marketing and business development department for agency. Responsible for creating marketing, public relations, and business development plan to generate new client business, develop brand awareness of the agency and increase revenue. • Developed first new client commission program for the agency. Created the first business development strategy that included educating staff members how to cultivate new business relationships. This led to new clients including Amazon, Red Bull, Spalding, Spotify, Nickelodeon, and NBA All-Star.

Territory Director for Los Angeles office and oversaw new business strategy, marketing, and PR efforts for the agency.Oversaw Accounts and Production teams (Grew team from 4 to 20 employees in 3 years) for experiential events (Budgets ranged from $250K to $5M) for clients including Amazon, Beats by Dre, Blue Desert Cabo, Foot Locker, Footaction, Jordan, LA Kings, NBC/Snapchat, Nike, Nordstrom, Red Bull, and Warner Bros. • Grew West Coast clients from 2 to 10 within 2-year timeframe. • Executed layered multiple-day programming activations (energy moments, campaign launches, athlete and talent appearances, and retail pop ups, etc.) across the country, including: NBA All Star (2017 – 2020), NBA Summer League, ESPYs, NBA and WNBA Draft, Nike month-long Mobile Tours featuring All-Star athletes and grand openings for Footaction, Nordstrom Local, and Nike Factory stores.• Led launch of successful global holiday Go Hoop Day and facilitated partnership with Chris Paul as Go Hoop Day Co-Founder and agency partner/investor.

Oversee all operations, marketing, sponsorship, grassroots initiatives, public relations, and events.• Led team of 10 employees in creating the first global holiday celebrating the game of basketball in partnership with Game Seven Marketing and NBA All-Star Chris Paul, received Official Go Hoop Day proclamation from City of Los Angeles. • Successfully negotiated $1 million of in-kind and cash sponsorship dollars through partnerships with Amazon, Spalding, Nike, Jordan, Beyond Meat, Wtrmln Wtr, National Basketball Players Association, and Beats by Dre. . • Generated more than 250M online impressions, coordinated 100 grassroots community events, distributed over 5,000 free basketballs donated to community groups, and exposed the game of basketball to thousands of kids through marketing campaigns, social media and events.

Founded marketing agency that created fun, impactful, and engaging experiences for brands, athletes, celebrities, and community organizations. Partnered with brands to help find ways to engage more with consumers and employees. Worked with high-profile personalities to establish a presence in and engage with their community to do work that supported causes close to their hearts. Organized and threw charity fundraisers, product launches, store openings, community events, and press conferences to engage client’s consumers and community.• Ran the Steve Aoki Foundation raising $1M in 3 years for brain research through fundraising events such as Bowling for Brains. • Produced product launch event for Benefit Cosmetics New Brow Line including two 3-day event weekends in Las Vegas – one for media and one for influencers (60 beauty editors and 90 social media influencers. The events included building +90 custom vanities and +60 custom beauty bars for picture-perfect social media posts customized with brow-themed emojis and Snapchat filters).• Negotiated and produced media launch with a custom performance by magician David Blaine.• Produced Beats by Dre House of Tings event hosted by Drake and Lebron James during NBA All-Star 2016 in Toronto. Event included performance by Drake. Attendees included Kevin Hart, David Blaine, Steph Curry, Dave Chapelle, and Amber Rose. • Managed press event for community basketball court refurbishment sponsored by National Basketball Players Association featuring members of the Toronto Raptors.• Produced seeding suites and media events for Facebook Live, Jägermeister, NBA All-Star, and W Magazine/NARS.

Managed staff of 30 employees and 5 external agencies. Oversaw creation of digital marketing department including industry-leading social media and online marketing initiatives. Led all events, advertising, sponsorship, PR, marketing, promotions, graphic design, celebrity/athlete relationships, social media, digital marketing, entertainment marketing, and community relations for 7 nightclubs, 2 day clubs, and 2 restaurant properties generating $200M in annual sales. Managed $30M budget for traditional and digital media, talent, and event production. Directed development and implementation of online ticketing platform that generated +$4.5M in sales annually. Oversaw reorganization/consolidation of 50-person department including creation of standard operating procedures, event templates, best practices, and brand guidelines.• Created custom event programming including Snoopadelic Cabaret with Snoop Dogg, World's Largest Bachelorette Party, Insomniac EDC Week events, LAVO Champagne Party Brunch, LAVO Casino Club that reached multi-million-dollar revenue goals. • Created on-site consumer programs and events for top beverage and consumer brands such as LVMH, Bacardi, Anheuser-Busch, Monster Headphones, Beats by Dre, Soul Electronics, Benefit Cosmetics, and Maxim.• Developed and managed TAO Cares community initiative –company’s first social responsibility program resulting in hundreds of employee volunteer hours and raised +$250K in first year.• Introduced new guest experience and retention initiatives focused on creating database of engaged customers including 21st Birthday and Bachelorette Programs, Dinner & Nightlife Packages, and Pre-Sales Ticket opportunities that represented +$2 million in annual sales. - Negotiated and managed all athlete appearances including Lebron James, Chris Paul, LA Kings, Ray Rice, and Victor Cruz..

Managed marketing communications, event marketing, PR strategy for NBA league office and NBA Europe Live, NBA China Games, NBA All-Star, NBA Playoffs & Finals and NBA Cares. Oversaw strategy for NBA retail and licensee product launches. Managed all event creation and execution for NBA Store in Manhattan. • Developed strong media relationships with international, national, and regional media.• Established and maintained relationships with top licensees including adidas, Spalding, and all NBA team retail stores.• Managed all events and public relations for NBA flagship retail store. • Created speeches, message points, and overall communications strategy for executives.