Kristine Rothe Email & Phone Number

Orlando, Florida, Us

Seasoned Marketing Director with 15+ years of diverse experience across multiple industries. I specialize in helping companies and organizations build new brands, refine existing ones, and craft impactful campaigns. I've led cross-functional teams, both internal and agency-based, to bring strategies to life through products, websites, systems, experiences, apps, and communications.Key Areas of Expertise:• Developing and executing comprehensive brand and product marketing strategies for mobile phone launches • Leading go-to-market planning and ensuring organizational readiness, including Messaging Toolkits, digital/video assets, photography, VIP kits, brochures, web content, training materials, and retail collateral • Defining product positioning and messaging to differentiate offerings and maximize market visibility • Providing direction and leadership to cross-functional marketing teams to ensure successful product launches I bring a strategic, hands-on approach to turning marketing visions into measurable results, adapting quickly to new challenges and ensuring every project delivers its full potential.

After 5 years, we've decided to stop distributing scientific and research products and equipment. Working on our next venture.

Irvine, California, Us

Highlights• Led key marketing efforts including company rebrand in North America and launching brand in Canadian market• Announced Coolpad Dyno™ 2 Smartwatch and Coolpad Legacy 5G™ - a sub $400 5G smartphone - at CES and secured 5 Best of CES awards• Secured studio giveaway for holiday segment on The Talk for Coolpad Dyno™ Smartwatch• Developed overall brand and product marketing strategy for 10 mobile devices, IoT products and applications• Launched Canadian website including dual-language and integrated backend support (Zendesk)• Promoted Coolpad and its global leadership team at CES 2020; managed 14 media briefings, 20+ key customer meetings and facilitated 29 pieces of coverage; conceptualized and executed meeting suite space and extras with $200k+ budget• Led 3 agency partners in planning and executing media strategies across marketing, digital, social and PR• Conceptualized and executed product launch event at partner offices for 250+ attendees with budget of $55k; was best launch event in partner’s history• Organized and deployed a total marketing budget of $1MM+ across multiple channels• Conceptualized and implemented an overhaul of social media strategy across Facebook, Instagram and Twitter to evolve posts from solely product specific to integrated content• Trained overseas Customer Support team on Best Social Media Practices to improve customer interactions on all social media channels

Zug, Ch

• Brought innovative marketing ideas to heavily regulated industry.• Spearheaded 2018 NSM for Aesthetic Team; partnered with Commercial Excellence Team to create unique and memorable experience including Great Gatsby Themed evening event; welcome boxes for 600 participants in addition to daily giveaways (NorthFace jackets, Sugarfina candy boxes, wireless earbuds and more).• Formulated first-ever cross portfolio brochure for Aesthetic business unit; updated facial product map to implement across various assets.• Developed and implemented Aesthetic BU version of field-based communication application (Field Connect) used by 75+ sales professionals• Successfully lead Dysport Important Safety Information revisions in compliance with all FDA regulations. Translated into the removal of 300+ words that reduced number of print advertising pages from 3 to 2, conserving the company $250,000+ in advertising costs.• Overhauled and created new internal processes for Zinc review system, printing procedures, marketing project processes and others to reduce errors and increase effectiveness• Co-led development of Restylane Refyne and Restylane Defyne VR experience for 2017 AAD meeting attended by 100k medical professionals; provided creative development for all Aesthetic branding for meetings and congresses.• Centralized and organized all marketing assets into one cloud-based repository, eliminating the need to reach out to agency partners for assets• Managed all materials/projects for internal Medical/Regulatory/Legal (Promotional Review Committee) approval and served as final reviewer before dissemination as well as submitting materials to the Federal Drug Administration's Office of Prescription Drug Promotion (OPDP) to keep company compliant with federal laws and regulations.• Created new internal processes for Zinc review system, printing procedures, marketing project processes and others.• Organized and deployed a total marketing budget of $1.7+MM

Gyeonggi-Do, Suwon-Si, Kr

Began tenure with Samsung as Product Launch Marketing Manager with progressive promotions to Creative and Content Manager and Product Marketing Manager.• Developed overall brand and product marketing strategy for 60+ mobile phone, tablet and wearable launches, including iconic Galaxy S and Galaxy Note lines• Orchestrated creative development for BTL product launch efforts on Galaxy S 5 launch; including first ever carrier partner t-shirts worn by over 120k retail store associates.• Created product positioning and messaging to differentiate products in market and expand visibility.• Developed and executed go-to-market plans and facilitated internal organizational readiness. Materials developed included Messaging Toolkits, photography and digital/video assets, VIP kits, brochures, web assets, training materials, inbox collateral and retail materials.• Oversaw US partnership with Marvel Comics and ensured proper usage of Marvel assets in Samsung product launch assets.• Created Swarovski/Samsung Holiday Gift Bundle promotional packaging for Best Buy Shop-in-Shops.• Conceptualized various innovative GTM tools including Augmented Reality application (Samsung DigiView) used in field training to drive customer awareness.• Organized and deployed a total marketing budget of $5MM+

Gyeonggi-Do, Suwon-Si, Kr

Responsible for initiating, developing, coordinating, and executing creative and content materials for the AT&T account. Led creative for Galaxy S 5 launch; responsible for design of brochure, VIP kits and t-shirts worn by over 120,000 retail store associates in addition to other marketing assets.• Creative product launch materials • Sales floor communication tools • Retail POP • Device videos• Provide direction to other marketing teams chartered to support product launches. • Ideation and innovation of launch materials and concepts • Agency coordination and management • Coordination of legal, customs and branding review and approval • Review and approval of product training website, product sales/marketing presentation material and other training documents created internallyKey Achievements:--Creative Lead for launch of Samsung Galaxy S(TM) 5 device -- Responsible for VIP experience kit design with agency and brand team, device brochure (over 1 million printed), store T-shirt design, device screens and other creative elements

Gyeonggi-Do, Suwon-Si, Kr

Responsible for initiating, developing, coordinating, and executing Product Marketing Launch materials for Sprint, Boost and Virgin Mobile product launches. This includes collaborating across multiple Samsung groups, creative agencies as well as frequent interaction with the customer in order to develop comprehensive go-to-market plans including the creation of product marketing launch materials, launch plans, and retail materials required for launch.• Product Positioning • Launch Plan creation and communication • Retail packaging • In-box materials • Creative product launch materials • Sales floor communication tools • Retail POP • On Device Videos • Provide direction to other marketing teams chartered to support product launches. • Maintain close and frequent working relationships with STA Product Management, Field Marketing, Strategic Marketing and Logistics teams to successfully launch each product. • Serve as primary STA product marketing interface to specific major retail customer’s product marketing and marketing communications teams. • Manage product launch budget and expenditures for all assigned product launches and other related reports as directed by management. • Ideation and innovation of launch materials and concepts • Agency coordination and management • Creation of Project requests and inventory orders • Coordination with packaging/kitting facilities and STA logistics team • Coordination of legal, customs and branding review and approval • Review and approval of product training website, product sales/marketing presentation material and other training documents created internally• Manage budget of $2MM+

Gyeonggi-Do, Suwon-Si, Kr

Responsible for initiating, developing, coordinating, and executing Product Marketing Launch materials in support of Wireless Terminal product launches. This includes collaborating across multiple Samsung groups, creative agencies as well as frequent interaction with the customer in order to develop comprehensive go-to-market plans including the creation of product marketing launch materials, launch plans, and retail materials required for launch. Promoted after 8 months in position.• Product Positioning • Launch Plan creation and communication • Retail packaging • In-box materials • Creative product launch materials • Sales floor communication tools • Retail POP • Provide direction to other marketing teams chartered to support product launches. • Maintain close and frequent working relationships with STA Product Management, Field Marketing, Strategic Marketing and Logistics teams to successfully launch each product. • Serve as primary STA product marketing interface to specific major retail customer’s product marketing and marketing communications teams. • Manage product launch budget and expenditures for all assigned product launches and other related reports as directed by management. • Ideation and innovation of launch materials and concepts • Agency coordination and management • Creation of Project requests and inventory orders • Coordination with packaging/kitting facilities and STA logistics team • Coordination of legal, customs and branding review and approval • Review and approval of product training website, product sales/marketing presentation material and other training documents created internallyKey Achievements:-- April 2010 SAM Award Winner-- August 2010 SAM Award Winner

Dallas, Tx, Us

Managed specialty advertising products. Managed relationships with vendors, sales, distribution and production departments to ensure accurate delivery of products. Responsible for revenues of over $2 million.• Managed content and users for company’s business-to-business website (Adsource.dallasnews.com). Served as site administrator.• Directed development of creative materials for special projects and sales/marketing collateral; reviewed all materials to ensure that concepts and execution are consistent with strategy, project objectives and corporate branding. Assist with updating research and statistics.• Developed and created weekly internal sales communication newsletter. Served as current Editor.• Trained all new sales employees on specialty products and various internal tools. • Created theme and coordinated all meeting logistics for quarterly sales meetings for 250+ employees.• Developed and implemented sales collateral to internal audience through weekly meetings (approx. 30-50 people)• Served as the liaison between TDMN and the 43 local chambers. Planned and directed all B2B and B2C events for chambers and specialty publications group. Assisted with budget.• Served as project Manager for philanthropic booth at a street event with over 50,000 in attendance (2 years)• Coordinated promotional products and worked with outside vendors to source new promotional item ideas and the purchasing of those products.

Dallas, Tx, Us

• Maintained key account relationships that included a major pizza account, major home appliances distributor and beverage/spirits companies.• Assisted clients with media decisions, involving all products and services available. Developed sales presentations for client proposals.• Successfully performed multiple tasks simultaneously by assisting account executives with managing accounts, assisting clients with rate and account information, processing contracts, booking ads, creating ad layouts, processing art work, and keeping detailed records of media flights. • Communicated updates on sales goals, projections, reports, activities, to team on a timely basis.

Paris, Fr

•Continually exceeded sales goals and had accumulated over $1 million in sales during tenure.•Developed and maintained strong relationships with clients while giving exemplary customer service.•Maintained comprehensive knowledge of Louis Vuitton brand in addition to over 1000 pieces of merchandise.•Successfully performed multiple tasks including assisting clients on sales floor, responding to sales calls, processing special orders, and contacting clients regarding new products and individual requests.

Responsible for assisting editors.

Assisted in day to day responsibilities at an advertsing agency.