Kristine Pham Email & Phone Number

Seattle, Washington, United States

Greater Seattle Area

· Streamlined communication of new processes and promos between management and beer hall staff by implementing weekly shift lead meetings, reducing cross team confusion and improving customer experience.· Led rapid change processes during global pandemic to establish new online revenue stream and restructure in-house operations to adapt to COVID regulations within 1 week.· Determined purchase of new canning machine by conducting competitor and cost-benefit analyses on machinery… Show more · Streamlined communication of new processes and promos between management and beer hall staff by implementing weekly shift lead meetings, reducing cross team confusion and improving customer experience.· Led rapid change processes during global pandemic to establish new online revenue stream and restructure in-house operations to adapt to COVID regulations within 1 week.· Determined purchase of new canning machine by conducting competitor and cost-benefit analyses on machinery investment and presenting to stakeholders, increasing B2C can sales by 300%.· Organized annual fundraising event by driving outreach to 20+ small businesses and determining pricing model for optimal ROI, securing over $10,000 in donations which exceeded forecasted goals by 250%.· Revamped entire website; directed team of 6 UX/UI designers on website improvements leveraging customer insights and painpoints from 200+ surveys, improving SEO and website navigation, and doubling wholesale revenue through new B2B pages.· Ensured design and copy of all marketing collateral adhered to brand voice and state regulations before distribution, i.e. merchandise, press releases, newsletters, can labels, social media. Show less

Seattle, Washington, United States

Greater Seattle Area

-Integrated omni-channel marketing strategy and ran all ground level execution.-Strategized social media content and calendars, project managed marketing budgets, timelines, webinars, and podcasts from start to finish.

Seattle, Washington, United States

-Developed and maintained paid digital advertising plan for Laser Dome experience; defined audiences via Facebook Ads, Google Display Ads, and email automation software.-Worked with content creators to generate and manage web, social, and email assets.

Seattle, Washington, United States

-Ensured all copy, digital and print ad assets are delivered before deadlines, managing 50+ pieces of content going to various outlets at various times.-Managed website via WordPress – added new event pages, updated current events, photos, menus, winery lists, etc.-Organized digital collateral – logos from new sponsors, photo selection, fulfill photography requests.-Oversaw catalog production – gathered sponsor ads and images for auction lots, organized assets for design team… Show more -Ensured all copy, digital and print ad assets are delivered before deadlines, managing 50+ pieces of content going to various outlets at various times.-Managed website via WordPress – added new event pages, updated current events, photos, menus, winery lists, etc.-Organized digital collateral – logos from new sponsors, photo selection, fulfill photography requests.-Oversaw catalog production – gathered sponsor ads and images for auction lots, organized assets for design team, routed proofs and tracked changes, submitted final products to printer. Show less

Los Angeles, California, United States

-Led implementation of email campaigns utilizing A/B testing, increasing month-to-month sales by 8.7%.-Designed creative assets for advertisements, POS, and other communications using Adobe Suite.

Irvine, California, United States

• Assists marketing team with social media, analytics, graphic design, research, and additional projects as needed.• Create, analyze, and manage organic and paid content for the Merage School’s social media channels by building strategic marketing tactics to further promote and increase brand image, resulting in an increase of LinkedIn followers by 621%, Instagram by 41%, Facebook by 33% in the past year.• Provide bimonthly, monthly, and yearly social media and paid advertisement… Show more • Assists marketing team with social media, analytics, graphic design, research, and additional projects as needed.• Create, analyze, and manage organic and paid content for the Merage School’s social media channels by building strategic marketing tactics to further promote and increase brand image, resulting in an increase of LinkedIn followers by 621%, Instagram by 41%, Facebook by 33% in the past year.• Provide bimonthly, monthly, and yearly social media and paid advertisement reports that assist in the development of best e-marketing practices.• Ensure all collateral pieces are properly proofread and examined for approval before distribution to vendors.• Revitalize, create, and edit various marketing materials, such as flyers, webpages, emails, presentations, invitations, brochures, and magazines to enhance the information and aesthetics.• Package and distribute marketing materials to 2000+ graduate and undergraduate students to inform them about upcoming programs and events. • Compile and maintain mailing lists in MS Excel of 500+ alumni and current students and 900+ business school dean suites for ease of use and efficiency. Show less

Orange County, California Area

• Used interpersonal skills to tutor over 120 foreign graduate students individually in English speaking, writing, and communication to help them pass TOEP and Speak tests, assimilate well in the U.S., and improve their ability to find a job and work with others.• Advised and adapted to many culturally diverse students such as: Japanese, Korean, German, Chinese, Iranian, Indian, Korean, Kurdish, etc.

Irvine, California

• Assisted in everyday operations and customer satisfaction in a fast-paced environment by quickly learning to up-sell key items to follow FIFO procedures.• Tasted various local beers to stay knowledgeable about the constantly changing beer inventory to communicate to customers.• Captured and posted photos on Instagram and Twitter (@tendergreensuci) to attract and communicate lunch and dinner specials to consumers.• Balanced registers before and after each shift by counting cash… Show more • Assisted in everyday operations and customer satisfaction in a fast-paced environment by quickly learning to up-sell key items to follow FIFO procedures.• Tasted various local beers to stay knowledgeable about the constantly changing beer inventory to communicate to customers.• Captured and posted photos on Instagram and Twitter (@tendergreensuci) to attract and communicate lunch and dinner specials to consumers.• Balanced registers before and after each shift by counting cash, handling up to $2,000. Show less

Orange County, California Area

• Worked in a team of four to produce an online economics course to be featured on Coursera, a for-profit educational technology website.• Designed and solidified a theme for graphics and animations as well as redesigned old graphics to fit the new theme.

Online, Remotely

• Managed and produced all things visual from marketing to live stream production to website designs.• Played an active role in the decision-making process of a 40-person organization.

Online, Remote

• Managed the online server and kept it friendly and balanced. • Fixed bugs and errors and responded to user feedback. • Socialized and hosted events for players.

Bachelor’S Degree, Business Administration, Marketing, Digital Arts, 3.7

Activities and Societies: Dean's Honor List, Marketer of Women's Ultimate Frisbee, Project Six

High School, Mathematics, 4.0

Activities and Societies: Global History of Ideas (GHI), Peer Mentor Tutor, Global Leadership Connection (GLC), Table Tennis.