• Oversaw the Omni-channel experience on CampingWorld.com and Overtons.com for 13 Lifestyle and Activities departments and 4 Repair and Replace departments, with annual direct sales of approx. $90M.• Constructed data driven buying decisions to curate an online assortment. Added, discontinued, and updated drop ship items (shipped direct from vendor) to meet the specific needs of the RV and camping customer. Collaborated with vendors on new item set up componentry and managed the item set-up process internally. Reviewed comp shop to set regular and club prices. Directed new vendor set up, negotiated costs and terms, and led new vendor onboarding processes.• Collaborated with retail buying team to optimize online sales by establishing assortment strategies for customers shopping both channels. Adjusted online merchandising strategy based on Google Analytics trend reviews, customer feedback, competitor actions, instock levels, and markdowns.• Partnered with internal team members to organize categories, improve content, update imagery, and add videos to enhance the customers’ purchase decision.• Planned promotions to drive sales while still meeting margin goals. Proofed daily email blasts and provided Digital Marketing team with recommendations for items and categories to feature in site sections, on the home page, and in emails, blogs, social media, and gear reviews. Collaborated with key vendors on promotional funding.• Utilized Cognos and Power BI to analyze weekly sales and margins & provided reporting to team and senior management.

• Managed inventory flow and daily replenishment needs across multiple Lifestyle and Activities categories for 185+ retail store locations and 3 Distribution Centers.• Analyzed sales trends and projected future demand to ensure instock levels were maintained and the right inventory was in the right place at the right time (“just in time” inventory).• Created, maintained, and tracked domestic and import purchase orders, while remaining within an Open-to-Buy budget and managing to key metrics, such as EOH, Receipt Flow, Turns, etc.• Utilized replenishment and advanced forecasting and reporting systems, such as Oracle, LIP, RDF, Cognos, and Power BI.• Initiated the Import Captain role. Developed a system of monitoring incoming import containers and led peers in guaranteeing DC splits and product transfers were communicated timely and accurately.• Partnered cross-functionally with Category Managers, Demand Planners, Space Planning, E-commerce, Logistics, DC and store personnel, and external vendors to drive Omni-channel sales, enhance margins, and make recommendations regarding POG assortment, strategy, annual budgets, and promotions.

• Developed collaborative relationships with manufacturers and Target personnel as their primary contact for forecasts, purchase orders, and logistics for a wide assortment of branded & private label items, across multiple consumer goods categories, with product lines totaling $150M+ at cost.• Created and maintained annual, monthly, and weekly forecasts; including new items, deleted/discontinued items, seasonal items, POG transitions, packaging transitions, promotions, and new stores. • Partnered with Target Buyers, Planners, and Inventory Analysts in Joint Business Planning for 1800+ stores, utilizing a variety of metrics including Sales, Gross Margin, and Markdowns to drive sales, enhance margins, and make decisions regarding product assortment, pricing, and promotional activity.• Assisted vendors and Target Inventory Analysts with weekly production planning and inventory management. • Created and maintained internal vendor commission forecasts.• Monitored purchase orders for accuracy and timeliness. • Allocated product across 25 distribution and fulfillment centers, as needed, and communicated changes in quantities or timeline. • Reviewed vendor performance and compliance reports to drive efficiency, maintain instock levels, minimize chargebacks, and meet Target's performance goals.• Analyzed weekly sales performance metrics to identify supply chain issues and execute proactive solutions. • Researched, analyzed, and reported historical and promotional sales trends to develop forecasts, drive sales growth, and improve PO accuracy. • Created ad hoc analytical reports utilizing data from Target’s Partners Online system to support internal sales team, external vendors, and Target partners.• Promoted internally from Customer Service Manager (4 years). Guided team members in providing ongoing support, communication, and problem solving for key vendors. Responsible for interviewing, training, reviewing, and coaching Customer Service Representatives.