• Serves as the voice behind the Express Employment Professionals International Headquarters and Express Franchising social media accounts• Develops and implements social media strategies for each brand • Provides knowledge, guidance, training, and support regarding social media for more than 850 franchise locations in the U.S., Canada, South Africa, Australia, and New Zealand• Develops videos and graphics for use on social media • Collaborates with the video production team for larger video projects • Reviews and presents social media analytics to Express leadership• Created and presented SALESummit presentation on social media in 2017, 2019, and 2021

Train new Franchisees as they prepare to open their locations on the following:• Creation of Facebook Company Page for their specific location• Online Express Company Store and social media assets • Social media best practices • Social Studio • Facebook ad campaigns • Facebook job posts• Social media engagement including online reviews

Present to Express field about social media. Presentations have included:2023 SALESummit (Salt Lake City, UT and Dallas, TX)• Mastering LinkedIn: Building Your Online Presence for Monumental Success (2 sessions at each location)2022 SALESummit (Chicago, IL, Atlanta, GA, and Dallas, TX)• Social Media Strategies: Start Up Kit (2 sessions in Chicago and Atlanta)• Social Media: Level up for the Long Game (2 sessions at each location)2021 SALESummit (Dallas, TX, and Atlanta, GA)• Leading Your Organic Social Media Strategies (2 sessions) 2020 International Leadership Conference (Nashville, TN)• Social Studio Basics and Advanced labs (4 sessions)2019 SALESummit Presentation (Reno, NV)• Social Recruiting – Brand Presence Required (2 sessions)2019 International Leadership Conference (Dallas, TX)• Social Studio computer lab (2 sessions)2017 Owner Meeting (Woodbridge, NJ)• Take Your Game to the Next Level2017 SALESummit presentation (Seattle, WA, and Indianapolis, IN)• Take Your Game to the Next Level

PRSA-OKC is a nonprofit association built to provide professional development and networking opportunities for PR/communications professionals in the Oklahoma City area.

• Responsible for social media activity on four platforms by developing an intricate strategic plan resulting in a one year increase of followers on Facebook by 20 percent, Twitter by 83 percent and LinkedIn by 282 percent;• Oversaw and strategized Carter Community Foundation activities to support fundraising efforts;• Coordinated Carter Community Foundation annual benefits in 2015 and 2016 increasing event attendance by 29 percent and revenue by 88 percent;• Handled communication with local and National media;• Maintained internal communication with 56 offices in seven states through monthly newsletters; and• Supported sales team with creation of printed marketing materials, operation of company store and as creative resource for unique marketing ideas.

• Created and executed strategic plan to launch and manage Emerging Leaders, a young professionals program, attracting 400 members in the first year;• Developed and implemented strategy to rebrand and build awareness of Oklahoma Bankers Association Insurance Agency prompting an increase of interest from member banks;• Served as primary media liaison for Oklahoma Bankers Association;• Strategized and created creative collateral for lobbying efforts; • Presented monthly analytical report to board of directors regarding media coverage, public perception of banks and Emerging Leaders program; and• Composed, edited and distributed materials for print and online publications.

• Implemented Wisconsin Milk Marketing Board Foodservice online advertising tactics• Active participant in strategic development meetings for Wisconsin Milk Marketing Board programs• Contributed to launch of new Gordon Flesch Company division and development of Gordon Flesch Company rebranding campaign• Managed added value opportunities for individual Archer Daniels Midland Company business units

• Assisted in marketing communications efforts for grand openings of retail locations

• Orchestrated transformation of an underperforming team through adherence to account timelines and budgets;• Implemented brand-aligned campaign for generating increased media coverage for Stance plant growth regulator through spring media pitches;• Authored product advertorials to support Bayer CropScience’s business and marketing objectives;• Contributed to development and execution of tactics including brochures, newsletters, news releases, product bulletins and tradeshows for Bayer CropScience Southern Row products;• Collaborated to develop proprietary system to provide quantitative and qualitative analysis of media coverage; and• Efficiently executed traditional role tasks including handling client communications and communication between agency departments, implementing client and AP style guides and auditing account files.

• Developed community relations program resulting in positive turnaround of public’s perception of Petland;• Created and implemented “InVEST in K-9s” program to provide bullet-and stab-resistant vests for police K-9 units;• Increased brand awareness by interacting with more than 35,000 community members leading to a significant increase of foot traffic in the store;• Awarded Petland, Inc. 2007 Quest Award for enhancing human-animal bond in the community; and• Awarded Omaha Chamber of Commerce’s January 2007 Small Business of the Month award.

• Recruited students at 19 area private high schools increasing applications by 29 percent, honors applications by 42 percent and number of admitted students by 27 percent in assigned territory; and• Built positive relationships with prospective students, parents and high school staffs by serving as point of contact and conducting presentations.