Kristin Fuller Email & Phone Number

Atlanta, Georgia, United States

• Responsible for media preparation, fulfillment verification processing, schedule loading, issue recognition, and communication for the advertising sales back office. • Responsible for proper playback and verification of locally inserted commercials, including the monitoring and adjusting of video and audio levels to ensure highest quality of playback.• Coordinates/supports issue communications.• Document all hardware and software problems and follow up with user/technical support vendors on software/hardware problems• Responsible for proper encode of local advertisements for long form or short form digital Insertion system.• Makes necessary adjustment to pre-roll times, Audio and Video levels with regards to the insertion equipment to maintain good on air quality.• Monitors all networks that air local advertising for audio and video quality.• Communicates all equipment failures and technical errors.• Works with external ad partners on actively identifying and resolving systemic playback issues.

• Conducted OWNED, EARNED, AND PAID MEDIA PLANNING, which included budgeting and placement based on creatives, reach, and performance expectations. Identified opportunities for 15/30/60-second promos. • Promoted programs across 9 entertainment, sports, and news networks (e.g., HBO, TBS, and TNT), along with SCHEDULING, PROMOTING, AND POST-CAMPAIGN ANALYSIS for host and cross-network programs.• Worked primarily with MEDIA/MEDIA GROUPS AND MARKETING on media planning, and accounting as needed, to support cost/financial forecasts. Proposed spending budgets specific to each platform.• Produced post-campaign analysis (PCA) reports that identified key performance indicators (KPIs) and outcomes across LINEARLY, DIGITALLY, AND CROSS-PLATFORM ENVIRONMENTS.• Leveraged Neilsen Media for MARKET INTELLIGENCE DATA used to benefit each planning phase. Used Gross Rating Points (GRPs), Creative Development Center (CDC), Excel (Media Planning), and PCA Reporting.• Supported WarnerMedia-owned, OUT-OF-HOME (OOH) PLACEMENTS, such as Dallas Discovery District, Hudson Yards, Ivy Station, LA Ticker, Walmart TV, and Techwood. • Utilized SELECT TOOLS AND GRID SOLUTIONS, including Linear/Digital Cross Trackers, Perms Grids, HBO Max Originals/HBO Max Brand/VOD, and HBO Max AVOD Google Docs that advanced portfolio decisions. • Scheduled, attended, and SERVED AS SUBJECT STRATEGIST during one-on-one meetings with planning and social media managers. Provided insight into best proposed outcomes for linear and connected promotions.

Acworth, Georgia, United States

Served in various roles, including SALES, MARKETING, and CUSTOMER SERVICE. Coordinated daily administrative tasks, such as SCHEDULING and CLIENT MANAGEMENT, yet conducted social media, online promotions, and texting for the studio as well. Produced products well received by buyers thereby raising per-client sales volumes.