Kristin Griffith Email and Phone Number
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Product Marketing/Go-to-Market Leader & Consultant with 20+ years business experience primarily in the Tech industry. Passionate business leader focused on creating exceptional customer experiences and delivering transformative growth. Key strengths include: product marketing, go-to-market strategy, leading teams in a fast-paced global environment, go-to-market launch plans, SaaS products, leading complex cross-functional initiatives, integrated cross-channel marketing, rapid experimentation and research methods, innovation, consumer insights, developing positioning & value propositions.Additional experience in research, sales, product management, DEI, career coaching, and start-ups.
Griffith Collective, Llc
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- ebayinc.com
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Founder, Ceo And Product Marketing And Gtm Strategy ConsultantGriffith Collective, LlcCalifornia, United States
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Director Of Product Marketing, Buyer & Seller ExperiencesEbay Jun 2024 - PresentSan Jose, Ca, UsLead inbound product marketing and outbound go-to-market strategy for Buyer & Seller Experiences.
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Product Marketing Consultant At MetaMeta Jun 2022 - Mar 2024Menlo Park, Ca, UsDeveloped and led GTM (including app naming, value proposition) for the launch of the Facebook & Instagram app for Shopify.Developed and led GTM for several product launches related to Meta Shops and Shops Ads. One large feature launch for Meta Shops unlocked over $590M TAM for Shops Ads.Led customer research (conducting interviews, synthesizing qualitative and quantitative insights) to identify opportunities and inform product development and GTM strategy. -
Product Marketing Consultant At PaypalPaypal Oct 2021 - May 2022San Jose, Ca, UsManaged global sales enablement for 'Buy Now, Pay Later' product launches in the US, Italy, & Spain. Developed a 'Buy Now, Pay Later' global sales enablement strategy across 7 markets and several sales teams including Enterprise, Mid-Market, Partner, and SMB. -
Global Digital Media Go-To-Market Segment Lead, Creative Cloud SmbAdobe Feb 2019 - May 2021San Jose, Ca, UsSet the worldwide Go-to-Market Strategy for Creative Cloud targeting the Small & Medium Business segment. Ensured strong cross-functional execution and operations to deliver growth on a $2.5B business.Delivered business growth of 31% in 2 yrs, despite significant headwinds from COVID-19.Led a team of 5, ensuring execution across the entire customer journey from acquisition to engagement to retention.Led cross-functional teams across all geographies in the execution of key SMB initiatives across web, direct phone/chat, and reseller routes to market in areas spanning product launches, marketing, enablement, promos, web optimization. -
Principal Product Marketing Manager, Creative Cloud ExpressAdobe Feb 2017 - 2019San Jose, Ca, UsLed Product Marketing for Creative Cloud Express (formerly Spark) (web and mobile apps for creating graphics, web pages, and videos).Successfully launched the 1.0 product. Developed 3-year Go-To-Market Strategy and worked with teams across Adobe on GTM execution. Exceeded FY18 financial plan for paid subscribers by 59% (1st year of launch).
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Group Marketing Manager, Accountant Segment AcquisitionIntuit Jul 2016 - Jan 2017Mountain View, California, UsLed a team in the development and execution of go-to-market acquisition strategies in the Accountant Segment for QuickBooks ecosystem offerings (e.g., QB Self-Employed, 3rd party Apps, Tax, Payroll, Enterprise). -
Group Marketing Manager, Quickbooks FinancingIntuit Jan 2016 - Jul 2016Mountain View, California, UsLed Marketing for QuickBooks Financing. Developed and led go-to-market strategies across multiple channels for QuickBooks Financing, an online platform that offers multiple funding options to help small businesses manage cash flow and grow. Led team of marketers and loan specialists in execution of go-to-market initiatives across channels including in-product, email, direct mail, and phone/chat channels.Strong business results: 22K units; 646% year-over-year growth for fiscal year 2016.
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Senior Customer Marketing Manager, Quickbooks Online (Saas) RetentionIntuit Aug 2015 - Jan 2016Mountain View, California, UsDrove customer lifecycle marketing strategies for QuickBooks Online customers. Primary focus was on customer retention for accounting, payments, and payroll (SaaS) products for the small business customer segment. 13% year-over-year reduction in QuickBooks Online churn rate (Q1-Q2, FY16).
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Senior Product Marketing Manager, Quickbooks Online (Saas)Intuit Feb 2014 - Aug 2015Mountain View, California, UsDeveloped in-product marketing strategies to acquire small business customers for apps (services and solutions) that integrate/connect with QuickBooks Online, Intuit's SaaS product for small businesses (e.g., Payments and Payroll). Hybrid marketing and PM (product manager) role.In fiscal year 2015, drove strong year-over-year performance on QuickBooks Payments (89% growth) and QuickBooks Payroll (54% growth) through improvements in the in-product user experience resulting in over $75M customer lifetime value.
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Senior Channel Marketing Manager, Employee Management SolutionsIntuit Dec 2011 - Jan 2014Mountain View, California, UsDeveloped and drove marketing strategies to acquire customers for employee management solutions (payroll) for small businesses.Drove over $27M net sales in FY13 across Retail, Telesales, & Emerging Channels by designing and executing innovative marketing programs to drive growth (108 Index to Plan). Won multiple awards at Intuit for innovation including: 2014 Innovation Catalyst Award, 2014 Winner of the Lean StartIn Event, 2013 Innovation MVP Award
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Manager, Content MarketingNetflix 2009 - 2011Los Gatos, Ca, UsDesigned, managed and executed partnership marketing efforts involving studio partner content including online, social media, print, radio, email, events, and web site and device user interfaces. Increased marketing ad revenue over 80%. -
Account Executive, Field SalesWarner Home Video Jan 2008 - Mar 2009UsManaged over $115 million in DVD sales in 2008 from Best Buy and Circuit City for the U.S. Designed, negotiated, and managed creative merchandising, advertising, and promotional plans. -
Manager, Sales CommunicationWarner Home Video 2006 - 2008UsCreated and managed a $73 million a year DVD product bundles business.Grew the account exclusives product bundles business (DVDs packaged with software, video games, books, electronics tailored to retailer customer base) from a total of $5 million to $107 million in 1 ½ years.
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Summer Intern, Sales CommunicationWarner Home Video 2005 - 2005UsDeveloped go-to-market strategy for movie/TV discs for the Sony PSP (Sony Playstation Portable) by analyzing the market and identifying opportunities. Presented recommendations to senior executives.
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Associate ConsultantDevelopment Dimensions International 2003 - 2004Bridgeville, Pa, UsDeveloped and delivered organizational development services around employee selection, leadership, and executive development for clients such as Intuit, Texas Children's Hospital, and Johnson & Johnson. -
Product Marketing Manager / Consultant3D Group 2001 - 2003Emeryville, Ca, UsLaunched training and development products and led cross-functional product development team of seven people.Managed project teams of up to 10 people to design and deliver services in leadership, training, and organizational development. Designed detailed sales proposals and responded to RFPs. -
Product Marketing Manager / ConsultantEpredix 2000 - 2001UsLed 7-person cross-functional team in the development on online job candidate selection assessments and developed and delivered sales presentations to prospective clients. -
Research AnalystWashington University School Of Medicine 1995 - 1997St. Louis, Mo, Us
Kristin Griffith Skills
Kristin Griffith Education Details
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Ucla Anderson School Of ManagementEntertainment & Media Management -
Rice UniversityOrganizational Psychology
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Washington University In St. LouisPsychology
Frequently Asked Questions about Kristin Griffith
What company does Kristin Griffith work for?
Kristin Griffith works for Griffith Collective, Llc
What is Kristin Griffith's role at the current company?
Kristin Griffith's current role is Founder, CEO and Product Marketing and GTM Strategy Consultant.
What is Kristin Griffith's email address?
Kristin Griffith's email address is kg****@****pal.com
What is Kristin Griffith's direct phone number?
Kristin Griffith's direct phone number is +131099*****
What schools did Kristin Griffith attend?
Kristin Griffith attended Ucla Anderson School Of Management, Rice University, Washington University In St. Louis.
What are some of Kristin Griffith's interests?
Kristin Griffith has interest in Civil Rights And Social Action, Education, Environment, Science And Technology, Human Rights, Animal Welfare, Health.
What skills is Kristin Griffith known for?
Kristin Griffith has skills like Product Marketing, Marketing, Cross Functional Team Leadership, Product Management, Strategic Partnerships, Marketing Strategy, Advertising, Competitive Analysis, Strategy, Social Media, B2b, Digital Media.
Who are Kristin Griffith's colleagues?
Kristin Griffith's colleagues are Marvin Sandoval, Dmitry Ratkevich, Dwayne Johnson, Abdelkarim Maarouf, Thangaraj Balaganapathy, Gehry W., Christine Lessard.
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