Kristin Hafner-Herb Email & Phone Number

Lewisburg, Pennsylvania

klh Beauty Advisory & Development offers a wide range of services, including but not limited to: • Providing feedback and helping to collaborate on concepts for product innovation• Developing concepts for product innovation which includes both new product development and re-configurations of existing products as dictated by consumer demand• Selecting the proper componentry/packaging for new products• Crafting and implementing key marketing strategies and differentiating features to properly position new products within the marketplace• Identifying and conducting supporting consumer use and clinical studies necessary to elevate new product development within the competitive landscape• Providing feedback and a detailed analysis for all on-air TV appearances• Helping to prepare the brand for key meetings with both internal teams and external partners• Keeping abreast and integrating customer reviews and feedback to help increase and better sales • Developing marketing copy • Utilizing my existing knowledge and history of the QVC business model to help develop QVC business strategies and initiatives to achieve and increase sales goals.

- Oversaw and drove a $350M+ business with projected double digit growth in 2013- Analyzed brand performance, managed forecasting, created pricing strategies, and developed promotional initiatives - Initiated numerous co-branded relationships designed to maximize brand exposure and new customer acquisition by leveraging a strategic marketing approach- Drove development of on-air product offerings and an on-line assortment to offer products relevant to current buying behavior and marketplace trend- Partnered with cross-functional teams across the company to foster brand recognition beyond on air initiatives via on-line, social media, events, and sampling partnerships

- Delivered an 18% sales growth in on-air sales and a 17.5% increase in off-air sales in 2012- Devised a strategic plan to increase growth margin rate by 2 full points in 2012 - Improved the department's overall return rate by 1.3%, successfully coming in under plan- Developed core brands, leading to double digit growth levels- Assisted in planning complimentary marketing calendars and programs lucrative to both QVC and retail partners- Strategized and executed promotional programs to enhance brand exposure (on-line, catalogs, sampling and events)- Led, managed and developed staff- Developed and planned strategic merchandise assortment plans and identified key item drivers- Selected products based on relevant trends and successfully integrated them into relevant on-air & off-air programmingproducts/concept shows for multi-platform retail. - Perform duties according to company policies and procedures with latitude for independent judgment and initiative.

- Coordinated communications between buyers, suppliers and vendors to manage relations, flow of information, product development and over-arching brand goals - Acquired product and business awareness across all categories through this lifestyle brand approach

- Assisted in forecasting sales and financial plans, analyzed and projected sales, collaborated with planning to maximize the business, and worked with vendors to develop strategic product launches to support our status as a leader in the beauty industry- Initiated and maintained strong vendor relationships

- Conceptualized, established and facilitated the Italian beauty business during a three month extended assignment-Initiated and conducted new vendor meetings while presenting the QVC vision and business initiatives- Analyzed and evaluated potential sales and market trends of beauty products- Trained and managed newly hired beauty team while embracing language and cultural differences- Established spreadsheets, templates, and guidelines, used across all merchandising departments during start-up period- Created and implemented procedures and processes for the newly formed planning and TV sales/programming departments during the start-up period - Learned invaluable international business practices and applied knowledge to buying experiences