Lead strategy across a variety of clients including Microsoft, Humm Kombucha, Amazon, BECU, George Lucas Educational Foundation. - Large-scale qualitative and quantitative research and analysis- Translating research to actionable insights for marketing and sales teams- Strategy & GTM planning for large campaigns and strategic initiatives - Brand strategy projects including positioning, messaging, brand platform concepting and development, product innovation- Comms strategy including digital channels, media, influencer/brand partnerships, etc.- Partner with creative leads to develop strategically sound and impactful creative

Freelance marketing consultant. Services include digital marketing strategy, demand generation plans for events, social and digital strategy for brands, executive communication platform development, etc.

GetMyBoat is changing the way the world goes boating by powering the largest boat rental marketplace. With over 130,000 listings in 184 countries and over 9,300 locations, there's something for everyone, worldwide. The user-friendly platform is available online and on mobile apps for iOS & Android. GetMyBoat brings all types of water experiences to renters, anywhere in the world.

Leadership marketing team in the Data Center Group.

Social & digital strategy for Microsoft accounts at Waggener Edstrom.Managed multiple Microsoft accounts across business groups including Cloud and Enterprise, Developer, Legal and Corporate Affairs, Citizenship, and Military Affairs. Key functions included developing strategic social and digital plans, managing client relationships, driving social media programs, managing paid social media and content syndication campaigns, developing proposals, team management, integration with internal and external partners/vendors, and developing and leading internal and external training workshops focused on digital strategy.

Social & digital strategy for Microsoft accounts at Waggener Edstrom.

PR and social media support for Microsoft Student Academic Programs - specifically supporting Microsoft Imagine Cup and cross-Microsoft social media strategy & execution for tech students.Developing social media strategy and campaigns. Community management and campaign execution across multiple channels, including: Facebook, Twitter, YouTube, Blogs, Flickr, Pinterest, etc.Materials: Develop communication materials for both PR and digital purposes including press releases, media alerts, FAQ/messaging documents, blog posts, social media content, website content, online advertising copy and coverage reports.Digital: Develop and execute an integrated digital campaign to reach the student audience on behalf of Microsoft. Campaign includes online community-building, engaging participants through compelling content, and supporting Microsoft’s international subsidiaries in their local social media execution. Media Relations: Build and maintain relationships with reporters at influential technology publications including Popular Science, ZDNET and Neowin.

PR and social media support for Microsoft Student Academic Programs - specifically supporting Microsoft Imagine Cup and cross-Microsoft social media strategy for tech students. Developing social media strategy and campaigns. Community management and campaign execution across multiple platforms, including: Facebook, Twitter, YouTube, Blogs, Flickr, etc.

Microsoft Education team.

Supported the Climate Savers Computing Initiative (CSCI), a nonprofit industry consortium founded by Intel, Microsoft, Google and the World Wildlife Fund to reduce the environmental impact of computers. Interfaced directly with senior level clients and assisted in the creation and execution of communication plans. • Planned and implemented campaign titled “Power Down for the Planet,” a CSCI program for universities and campus communities. Developed website content and supporting collateral, project managed website design direction and implementation. • Direct experience working with international teams in APAC and EMEA to formulate and implement plans, including spearheading clients’ presence at the world’s largest technology trade show, CeBIT.• Pitched, secured and hosted dozens of media and analyst briefings.

- Developed collateral and media materials including press releases, fact sheets, one pagers, FAQs, website content and annual reports.- Built media lists, editorial calendars, tracked and analyzed client media coverage.- Pitched, secured and hosted dozens of media and analyst briefings.

Public Relations/Marketing Intern for WSU Health and Wellness Services.