Kristin Harper Email & Phone Number

Founder and CEO of Driven to Succeed, an award-winning global market research and consulting firm that connects the dots to unleash growth for brands so that people, teams, and businesses thrive. ABOUT: Powered by a team with multiple zones of genius, we use empathy, intuition, and insights to Translate Insights into ‘So What’ and ‘Now What’™. MARKET RESEARCH: Imaginologie, the market research division, offers mixed method market research, recruiting, and brand consulting, including but not limited to quantitative surveys, focus groups, voice of the customer, and brainstorming ideation. With decades of corporate experience at companies including P&G, Accenture, Johnson & Johnson, Merck, Abbott, and more, our team has walked a mile in our clients’ shoes, enabling us to provide actionable recommendations that lead to faster decisions, maximize ROI, and inspire more customers to buy.LEARNING AND DEVELOPMENT: Kristin Harper & The Expert Collective provides access to a variety of diverse business owners and experts in leadership, employee wellness and engagement, Human Resources, and Diversity, Equity, Inclusion & Belonging under one diverse supplier MSA. Services include keynotes, training, executive advisory and consultancy, and voice of the employee surveys. INDUSTRIES: Clients span multiple B2B and B2C industries, including:- Advertising & Marketing Agencies - Consumer Packaged Goods- Food and Beverage- Healthcare & Life Sciences - Financial Services & Technology- Higher Education - Retail

Dublin, Oh, Us

Led post-acquisition integration of market-leading global business, while creating a high performing culture among a newly combined teamChampioned bold strategies to turn around business and grow sales and profit Serve as thought leader and built capabilities on the Marketing Council, Segmentation development, and as a Marketing trainer, Positioning workshop facilitator and Gartner® Certified Challenger™ Messaging coachCardinal Health is a global, integrated healthcare services and products company, providing customized solutions for hospital systems, pharmacies, ambulatory surgery centers, clinical laboratories and physician offices worldwide.

Dublin, Oh, Us

Led Marketers and Clinical team to drive growth +7% vs. budget, growing 10 of 11 categories double digits, including Incontinence, Thermal, Skin, & Wound, and Women & Baby Reframed marketing positioning for 4 businesses as a Challenger Messaging workshop facilitator

Dublin, Oh, Us

Commercialized the 1st ever Cardinal Health consumer brand, going from concept to retail launch in 15 months for over 160 SKUs across 5 categoriesAchieved average 98% rating on Marketing Essentials training as 1 of 2 internal trainers, and content contributor

Hershey, Pennsylvania, Us

Delivered highest revenue, income and market share growth in 7 years on Hershey’s KISSES®, and influenced global launch of Hershey's KISSES DeluxeLed marketing and media mix, global brand architecture renewal, and qualification of several Highly Effective ads Improved profitability for Hershey’s Bliss® through refreshed media mix Received award for elevating organizational talent through team leadership, MBA recruiting, talent planning, and African American Affinity Group Professional Development training leadership

Hershey, Pennsylvania, Us

Developed global adjacency product strategy and M&A due diligence that resulted in the launch of Hershey’s Spreads, and the acquisition of Brookside Chocolate

Hershey, Pennsylvania, Us

Transformed Health & Wellness strategic imperative into 5-year qualified innovation pipeline Led “Better for You” Hershey’s Simple Pleasures product launchEstablished Moderation Nation Public relations campaign to increase consumer confidence about chocolate fitting into a balanced lifestyle (64%, up from 49%)

Cincinnati, Ohio, Us

Diverse general management / marketing roles across the Oral Care (Crest, Oral-B) and Personal Healthcare (Metamucil, Align) categories, including post-acquisition integration of Gillette. - INNOVATION: Proved profitability and sustainability of brand proposition in market test, leading to national expansion decision that yielded $12M in learning market test (+30% vs. goal), $40M Year 1 and over $70M in Year 4. Influenced senior leaders to transform brand from single SKU to a global mega-brand with multiple benefits and SKUs, and qualified $350M pipeline.- BRAND DELIVERY: Identified and qualified innovation and advertising campaign for Crest SpinBrush Kids business that increased sales +41% and shipments +34% via licensed character innovation, which reversed a share decline and realized a 35% share increase. Led brand’s 1st licensing product initiative, developing marketing positioning, strategy, multimedia communications, and packaging, resulting in $2.5M Yr 1 sales.- INFLUENCER: Delivered +3% sales and $15M profit growth across 7 Crest and Oral-B brands, 5 direct reports and a 200+ person Sales team while reversing 4-year recommendation share decline among dentist/hygienist during challenging Gillette acquisition/integration.- SHOPPER: Developed in-store marketing strategies that yielded highest Crest toothpaste shares in the Northeast in 5+ years, launch of Crest 50th birthday non-product innovation that exceeded volume forecast by 79%.

Master Of Business Administration - Mba, Marketing

Bachelor Of Science - Bs, Business Administration

High Potential Leaders Program

Education record