Kristin Harper Email and Phone Number
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As a visionary business executive, marketer, and leader, Kristin Harper is experienced in commercial operations, data and insight-driven brand strategy, product development, and global innovation. With a proven track record of navigating B2B and B2C sectors, she has leveraged blue-chip experience to drive impactful results across Fortune 500 companies, billion-dollar brands, and agile startups within the consumer goods, food and beverage, healthcare, and professional services industries. For 25+ years, Kristin has created strategic growth, marketing, and innovation plans at Procter & Gamble, The Hershey Company, and Cardinal Health that has led to increased profit, sales, and market share, enhanced customer value, cost reduction, and stronger brand equity. As Founder & CEO of Driven to Succeed LLC, she scaled from a solopreneur to an agile global team with a 70% client repeat rate, and double and triple digit percentage annual growth. Services include market research, professional development, and thought leadership that help brands grow and people thrive. Recognized as a purpose-driven leader who nurtures talent, fosters cultural change, and enables cross-functional teams to deliver results, Kristin authored The Heart of a Leader: 52 Emotional Intelligence Insights to Advance Your Career (see link above). She has been featured in CNBC, Business Insider, Entrepreneur magazine, and more. A native of Columbus, Ohio, Kristin is a Florida A&M University (FAMU) graduate receiving both her B.S. in Business Administration and MBA from the School of Business and Industry. She has served on the FAMU Board of Trustees for the past five years and is currently Chair. FAMU is ranked #81 in the U.S. and is the No. 1 Public Historically Black College and University for the sixth consecutive year. Kristin has received multiple honors including OnCon Top 50 Marketer Award, Columbus CEO Magazine Future 50, Smart 50 for Innovation, Impact, and Sustainability, and was named Private Directors Association Directors to Watch.Diverse experiences include:- General Management - Product and Portfolio Management - Marketing Leadership/Brand Management for Billion Dollar Brands and Agile Startups- Capability Building across Marketing, Sales, and Innovation- Reputation and Crisis Management - Mergers & Acquisitions Due Diligence and Integration - Board Governance
Driven To Succeed, Llc
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Chief Executive OfficerDriven To Succeed, Llc Jan 2020 - PresentFounder and CEO of Driven to Succeed, an award-winning global market research and consulting firm that connects the dots to unleash growth for brands so that people, teams, and businesses thrive. ABOUT: Powered by a team with multiple zones of genius, we use empathy, intuition, and insights to Translate Insights into ‘So What’ and ‘Now What’™. MARKET RESEARCH: Imaginologie, the market research division, offers mixed method market research, recruiting, and brand consulting, including but not limited to quantitative surveys, focus groups, voice of the customer, and brainstorming ideation. With decades of corporate experience at companies including P&G, Accenture, Johnson & Johnson, Merck, Abbott, and more, our team has walked a mile in our clients’ shoes, enabling us to provide actionable recommendations that lead to faster decisions, maximize ROI, and inspire more customers to buy.LEARNING AND DEVELOPMENT: Kristin Harper & The Expert Collective provides access to a variety of diverse business owners and experts in leadership, employee wellness and engagement, Human Resources, and Diversity, Equity, Inclusion & Belonging under one diverse supplier MSA. Services include keynotes, training, executive advisory and consultancy, and voice of the employee surveys. INDUSTRIES: Clients span multiple B2B and B2C industries, including:- Advertising & Marketing Agencies - Consumer Packaged Goods- Food and Beverage- Healthcare & Life Sciences - Financial Services & Technology- Higher Education - Retail
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Global Vice President, Wound Care And ThermalCardinal Health Aug 2017 - Jan 2020Dublin, Oh, UsLed post-acquisition integration of market-leading global business, while creating a high performing culture among a newly combined teamChampioned bold strategies to turn around business and grow sales and profit Serve as thought leader and built capabilities on the Marketing Council, Segmentation development, and as a Marketing trainer, Positioning workshop facilitator and Gartner® Certified Challenger™ Messaging coachCardinal Health is a global, integrated healthcare services and products company, providing customized solutions for hospital systems, pharmacies, ambulatory surgery centers, clinical laboratories and physician offices worldwide. -
Vice President, Us Marketing, Wound Management And Product Brand ManagementCardinal Health Jul 2016 - Aug 2017Dublin, Oh, UsLed Marketers and Clinical team to drive growth +7% vs. budget, growing 10 of 11 categories double digits, including Incontinence, Thermal, Skin, & Wound, and Women & Baby Reframed marketing positioning for 4 businesses as a Challenger Messaging workshop facilitator
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Vice President, Brand Management & MarketingCardinal Health Mar 2014 - Jun 2016Dublin, Oh, UsCommercialized the 1st ever Cardinal Health consumer brand, going from concept to retail launch in 15 months for over 160 SKUs across 5 categoriesAchieved average 98% rating on Marketing Essentials training as 1 of 2 internal trainers, and content contributor
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Director, Hershey'S Kisses And Hershey'S BlissThe Hershey Company Jul 2012 - Mar 2014Hershey, Pennsylvania, UsDelivered highest revenue, income and market share growth in 7 years on Hershey’s KISSES®, and influenced global launch of Hershey's KISSES DeluxeLed marketing and media mix, global brand architecture renewal, and qualification of several Highly Effective ads Improved profitability for Hershey’s Bliss® through refreshed media mix Received award for elevating organizational talent through team leadership, MBA recruiting, talent planning, and African American Affinity Group Professional Development training leadership -
Marketing Director, Global Innovation AdjacenciesThe Hershey Company Jan 2011 - Jul 2012Hershey, Pennsylvania, UsDeveloped global adjacency product strategy and M&A due diligence that resulted in the launch of Hershey’s Spreads, and the acquisition of Brookside Chocolate
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Sr Marketing Manager - Global InnovationThe Hershey Company May 2009 - Dec 2010Hershey, Pennsylvania, UsTransformed Health & Wellness strategic imperative into 5-year qualified innovation pipeline Led “Better for You” Hershey’s Simple Pleasures product launchEstablished Moderation Nation Public relations campaign to increase consumer confidence about chocolate fitting into a balanced lifestyle (64%, up from 49%)
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Brand Management -- Innovation, Brand Delivery, Influencer And ShopperProcter & Gamble Sep 2001 - Apr 2009Cincinnati, Ohio, UsDiverse general management / marketing roles across the Oral Care (Crest, Oral-B) and Personal Healthcare (Metamucil, Align) categories, including post-acquisition integration of Gillette. - INNOVATION: Proved profitability and sustainability of brand proposition in market test, leading to national expansion decision that yielded $12M in learning market test (+30% vs. goal), $40M Year 1 and over $70M in Year 4. Influenced senior leaders to transform brand from single SKU to a global mega-brand with multiple benefits and SKUs, and qualified $350M pipeline.- BRAND DELIVERY: Identified and qualified innovation and advertising campaign for Crest SpinBrush Kids business that increased sales +41% and shipments +34% via licensed character innovation, which reversed a share decline and realized a 35% share increase. Led brand’s 1st licensing product initiative, developing marketing positioning, strategy, multimedia communications, and packaging, resulting in $2.5M Yr 1 sales.- INFLUENCER: Delivered +3% sales and $15M profit growth across 7 Crest and Oral-B brands, 5 direct reports and a 200+ person Sales team while reversing 4-year recommendation share decline among dentist/hygienist during challenging Gillette acquisition/integration.- SHOPPER: Developed in-store marketing strategies that yielded highest Crest toothpaste shares in the Northeast in 5+ years, launch of Crest 50th birthday non-product innovation that exceeded volume forecast by 79%.
Kristin Harper Skills
Kristin Harper Education Details
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Florida Agricultural And Mechanical UniversityMarketing -
Florida Agricultural And Mechanical UniversityBusiness Administration
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Harvard Business SchoolHigh Potential Leaders Program
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Landmark
Frequently Asked Questions about Kristin Harper
What company does Kristin Harper work for?
Kristin Harper works for Driven To Succeed, Llc
What is Kristin Harper's role at the current company?
Kristin Harper's current role is Insights-driven Commercial and Marketing Executive | Emotional Intelligence Author & Thought Leader | HBR Advisory Council | Board Chair | Private Company Directors to Watch.
What is Kristin Harper's email address?
Kristin Harper's email address is kr****@****ail.com
What is Kristin Harper's direct phone number?
Kristin Harper's direct phone number is +151290*****
What schools did Kristin Harper attend?
Kristin Harper attended Florida Agricultural And Mechanical University, Florida Agricultural And Mechanical University, Harvard Business School, Landmark.
What are some of Kristin Harper's interests?
Kristin Harper has interest in Traveling, Training And Development, Education, Reading.
What skills is Kristin Harper known for?
Kristin Harper has skills like Moodle, Classroom Instruction, Literacy, Educational Leadership, Curriculum Design, Prezi, Standard Based Grading, Pedagogy, Brand Management, Cross Functional Team Leadership, Strategy, Leadership.
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