Kristin Hirsch Email and Phone Number

Returned to full-time schedule to lead team of product managers responsible for D&B’s product offerings supporting the small and medium business market; products under management account for over $100 million in annual revenue.- Introduced iOS and Android mobile apps to acquire and introduce new customers to D&B. - Launched new Credit Insights product suite to help small businesses manage and build their credit profiles.- Developing and enhancing a suite of products, including an online seal and business listing offerings, to enable small businesses to grow their businesses by establishing and managing their online presence.

Responsible for identifying, prioritizing, and implementing new functionality for dnb.com, including ADA and GDPR compliance, and for managing D&B's global business directory, a free online directory of over 180 million businesses around the world and a primary driver of traffic to dnb.com. - Led the sunset of hoovers.com, migrating the global business directory to dnb.com, boosting directory visits by 226% YOY and leads by 269% post-migration.- Responsible for all aspects of D&B’s free global business directory, including strategy, UX and design,content quality and delivery, search optimization, lead capture, product integration, and data protection- Partnered with Legal, Compliance, Security, and Global Market teams to optimize balance of valuable free data provided to attract leads and adequate data privacy and bot scraping protections to protect data.- Led planning and execution of D&B's Contact Directory, a free directory of business contacts; brought project from concept to launch in 4 months.- Built on success of global business directories by launching free business directories in six European markets. Ensured adequate bot and data privacy protections as part of the rollout.

Planned, managed, and executed digital priorities requiring significant development effort; responsible for translating digital strategies into executable plans and managing implementation.- Led modernization of dnb.com, earning multiple awards, including Marcom Gold Awards, AVA Gold Award, Golden Bridge Best Overall Web Design, and more.- Launched D&B’s first Digital Asset Management repository and created and managed D&B's global taxonomy, including developing governance approach and processes.

Led D&BNet, D&B's global intranet site supporting over 5,000 employees. Responsible for developing D&BNet strategy, creating and implementing annual plans, and managing D&BNet budget. Collaborated with technology team consisting of designer and developers to deliver continuous improvement of tools, content, and user experience.

Leader of dnb.com, D&B’s flagship website; managed team of 10 responsible for content management, user experience and design, search optimization, and site analytics. - Grew online revenue over 120% over two years.- Successfully launched a global D&B website in under 60 days, standardizing design and user experience across markets.- Developed global data products for D&B Toolkit (early API product) and launched the D&B Financial Stress Score, conducting extensive customer research to inform marketing strategies.