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For 25+ years, I have built my expertise in digital marketing strategy development and execution, team building, talent management and implementation of change. Working in complex, leading global organization, I have honed my leadership and communication skills by leading projects and collaborating with partners, team members, stakeholders, vendors and clients across the globe.Areas of expertise include: B2B digital marketing strategy, project management, brand management, marketing operations, market research, competitive analysis and skillful leadership of multi-disciplinary projects. Industry experience: from consumer products marketing to business consulting to asset management. Roles as independent contributor, team leader, consultant: I have played and enjoyed them all.So, in addition to being seasoned and well-rounded, what else describes me? I play well with others. How? • I listen, bring people together and promote others more than I promote myself. • I believe a collaborative approach results in better solutions, yet am decisive, have a point-of-view and take a leadership role.• I bring passion, enthusiasm and a good sense of humor to work every day. • I set the bar high, eagerly contribute to achieving results and make sure we celebrate successes.• I strive for progress and results and believe that success come from questioning the status quo, creative problem-solving and a bias for action.Now I focus on helping small business owners grow their business through digital marketing. It’s refreshing to work with business owners and their teams who are quick to make decisions and with a true passion for the firm’s mission. I bring strategic thinking, a structured process, focus and expertise, and we are making it happen.
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Global Digital Marketing ManagerT. Rowe Price Mar 2008 - Apr 2015Baltimore, Maryland AreaGlobal Digital Marketing Manager• Created the Global Digital Marketing function for the Global Investment Services (GIS) division, the division servicing institutional investors globally. Led transformation from paper-based to digital marketing activities.• As a member of the Global Marketing Lead Team in GIS, was a key contributor to the expansion and maturing of the global marketing team.• Led the development of the organization's first digital road map. As part of implementing this strategy, led major projects to build out our suite of digital solutions serving institutional investors globally. Team provided ongoing management of sites and campaigns, enhancing them as technology and user preferences evolve, and managed the life cycle of digital properties.• Oversaw build-out of suite of marketing collateral with focus on relevance, consistency, messaging and time-to-market. -
Manager, Institutional EcommunicationsT. Rowe Price 2006 - 2008Baltimore, Maryland Area• Built the Institutional eCommunications team and function/capability to support external customers and internal market-facing associates in the Global Investment Services (GIS) division with digital solutions. Established the vision, created and staffed roles on the team, and developed the team's identity around a spirit of collaboration and dedication to high-quality client service. Team was charged with website ownership and ongoing site management, including leading cross-functional projects to evolve and grow the suite of digital properties. • Built processes for ongoing content management. Established strong relationships with business units, key stakeholders and IT division to foster productive and effective collaboration. Advocated for market-facing associates and led development efforts to ensure the needs of the business were met with quality solutions delivered in a timely manner.• Led significant projects, such as the development of dashboard for client service and content component of GIS Institutional Website. -
Special Projects ManagerT. Rowe Price 2003 - 2006Baltimore, Maryland Area• Assessed project management components of intellectual property-publication to serve as a guideline and support for further expansion of this information product.• Led the development of an intranet site to support institutional sales and built capability and processes for ongoing content management of site.• Led the redesign and transition of London-based production of client reporting to US-based Shared Services team. This transition resulted in an improved set of reports and enabled London-based associate to transition to an external-facing, higher-value-added role. -
Special Projects ManagerArthur Andersen, Llp 1996 - 2002Washington D.C. Metro Area• Managed special projects in Finance, HR and Administration for North American offices and central finance function. Projects included budget process reengineering, best practice implementation and competency-based HR program development. All projects involved working with ‘virtual’ teams across North America.• Key team member on global team tasked with transforming country, regional and local finance professionals into an integrated team, achieving ‘best in class’ effectiveness and efficiency.• Conducted comprehensive study on issues related to retention of talent and suggested action steps to increase retention rates. Upon implementation, retention rates of key talent groups were meaningfully improved. The study and results of actions taken resulted in adoption nationally and increased talent retention rates.My departure from Arthur Andersen after 10 years with the firm was caused by the firm closing down operations. -
Experienced Manager, Arthur Andersen Management ConsultingArthur Andersen, Llp 1992 - 1996Frankfurt, Germany; Philadelphia, UsaClient engagement team experiences included:• Led a management and team development effort as part of a large reengineering engagement for an international client.• Led one of several teams in a Best Practices organizational review to assess the sales and marketing practices of a large manufacturing client.• Led a team comprised of Andersen and client personnel that assessed the processes and practices of the human resources department for a client’s three geographically dispersed subsidiaries and the parent company. The outcome was a redefined role for HR, a new HR organizational model and streamlined processes.• Assisted implementation teams in a large government organization’s reengineering initiative. This included developing and conducting a 5-day training program for the teams, the curriculum of which became the basis for reengineering training provided to clients and Andersen firm professionals throughout the world.
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Senior ConsultantAff 1990 - 1992Bergen, NorwayConsulted with private and government organizations on leadership development, organization development, strategy development and implementation of change. AFF, which is associated with the Norwegian School of Economics and Business Administration, is known as the premier leadership development consulting company in Norway. -
Marketing ManagerDiners Club 1987 - 1988Oslo, NorwayDeveloped and implemented marketing strategy, developed marketing communications and sales promotion materials. Left this position to enroll in the full-time MBA program at the College of William and Mary.
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Brand Manager, Cosmetics And Personal Products DivisionUnilever/Denofa-Lilleborg 1984 - 1987Oslo, NorwayDeveloped expertise in classic brand management by managing the life-cycle of a suite of market-leading brands. Managing life-cycle of brands included new product idea generation, new product development, marketing research, marketing communications, packaging, production, sales promotion, advertising and distribution.
Kristin Hirt Skills
Kristin Hirt Education Details
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Business Strategy And Marketing -
The Norwegian School Of Economics And Business AdministrationBusiness Administration, Organizational Behavior Studies And Marketing
Frequently Asked Questions about Kristin Hirt
What is Kristin Hirt's role at the current company?
Kristin Hirt's current role is Strategic Marketing Professional | Business Consultant.
What is Kristin Hirt's email address?
Kristin Hirt's email address is kh****@****ail.com
What is Kristin Hirt's direct phone number?
Kristin Hirt's direct phone number is +141034*****
What schools did Kristin Hirt attend?
Kristin Hirt attended The College Of William And Mary - The Mason School Of Business, The Norwegian School Of Economics And Business Administration.
What are some of Kristin Hirt's interests?
Kristin Hirt has interest in Children, Education, Environment, Arts And Culture, Health.
What skills is Kristin Hirt known for?
Kristin Hirt has skills like Mutual Funds, Investments, Financial Services, Asset Management, Securities, Project Management, Equities, Strategy, Fixed Income, Strategic Planning, Financial Analysis, Executive Management.
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Kristin Hirt
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Germany1gmail.com
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