Kristin J. Hess

Kristin J. Hess Email and Phone Number

Graphic and Brand Designer @ The Yard
Denver, CO, US
Kristin J. Hess's Location
Denver Metropolitan Area, United States
Kristin J. Hess's Contact Details

Kristin J. Hess work email

Kristin J. Hess personal email

About Kristin J. Hess

I'm a passionate and versatile art director and graphic designer with a proven track record of creating impactful visual identities and marketing campaigns. I specialize in brand design, print, digital and social media design, apparel design, and marketing strategy. My focus is on helping businesses in the arts & entertainment, dance, wellness, and health & fitness industries achieve their goals through engaging and effective visual communication.Experience Highlights:Steps on Broadway: As the lead graphic designer, I oversee all visual communication, creating approximately 30 graphics daily for social media, web, print, merchandise, and show collateral. Since my involvement: Social media following has grown from 74,000 to 217,000.Merchandise sales have increased by 30%.Overall program engagement has significantly improved.The Steps Academy: Rebranded The Steps Academy, the youth program at Steps on Broadway, with a refreshed visual identity and a new website design (UX/UI).iHeartDance NYC: Served as Creative Director, developing the brand identity and designing all visual assets, contributing to 22+ sold-out performances and reaching a global audience. iHeartDance NYC began with 22 shows on the rooftop of the Empire Hotel, starring dancers from American Ballet Theater, New York City Ballet, Broadway, and more. Over the year, iHeartDanceNYC produced seventeen sold-out performances, employed over 200 dancers and choreographers, raised significant funds, and welcomed live and virtual audiences across multiple countries including a Ukraine Benefit.The Yard: Rebranded The Yard, a private gym in the Bay Area, with a minimal and clean aesthetic across all platforms, including social media, digital content, print collateral, and apparel. Developed original "mascot" illustrations and designed a 30-foot mural.Summer Study NYC: Developed a cool and chic brand identity for Steps on Broadway's Summer Study NYC program, encompassing all marketing collateral, merchandise, and visual assets, resulting in email open rates more than double the industry standard.LYT Marketing 101 Webinar: LYT's publicist and I teamed up to create a comprehensive webinar for all LYT Teacher Training! The webinar includes 3+ hours of marketing and design education focusing on the LYT brand, a 52-page workbook, 32 graphics, 10 stock images, LYT Brand Guide, and a live Q+A call with the publicist and I! Services:Art DirectionBrand DesignGraphic DesignApparel Design

Kristin J. Hess's Current Company Details
The Yard

The Yard

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Graphic and Brand Designer
Denver, CO, US
Website:
stepsnyc.com
Employees:
134
Kristin J. Hess Work Experience Details
  • The Yard
    Graphic And Brand Designer
    The Yard
    Denver, Co, Us
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  • Steps On Broadway
    Graphic Designer
    Steps On Broadway Jul 2021 - Present
    Steps on Broadway Division:* Led the successful rebranding of Steps on Broadway, a world-famous dance studio that contributed to a 50% increase in sales.* Conceptualized and executed a new visual direction across key marketing channels, resulting in significant growth across all platforms, including: * 100% growth in TikTok followers (62k) * 43% growth in Instagram followers (217k) * 33% increase in email sign-ups (120+k)* Design up to 20 graphics per day across multiple channels, including print, digital, web, social, and the studio's shop.The Steps Academy Division:* Rebranded The Steps Academy, modernizing its visual identity while honoring its legacy and showcasing the talent of its students. This included defining a new color palette, typography, and photographic aesthetic.* Designed the UX/UI for the new website, creating a user-friendly and visually engaging online experience, and applied the new visual identity across all brand touchpoints.Professional Training Division:* Summer Study NYC: Created a cool and chic brand identity for the Summer Study NYC program to appeal to young dancers and emphasize the NYC experience. Developed a full suite of visual assets, including a logo, marketing collateral, social media content, merchandise, playbills, posters, and video reels. The rebrand resulted in email open rates more than double the industry standard, consistently.* The Steps Conservatory: Rebranded The Steps Conservatory program, creating a fresh and modern aesthetic that reflects its high-caliber dance training. Developed a new logo, color palette, and typography system; designed marketing materials, apparel, and performance collateral; and grew the Conservatory's Instagram account by over 4,000 followers in four months.Shop at Steps:* Designed a diverse apparel line for The Shop at Steps on Broadway, including sweatshirts, t-shirts, sweatpants, and more, resulting in a 30% increase in shop profits.
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  • Citypickle
    Athleticware Designer
    Citypickle Aug 2022 - Mar 2024
    New York, New York, United States
    ● Successfully assisted in a month-long popup in Hudson Yards, overseeing aspects of the project from start to finish. This included communicating with agency on creating a custom pickleball court, creating eye-catching signage and print materials.- As the first company hire, reported directly to the co-founders on a daily basis, ensuring the popup met their expectations and goals.- Leveraged knowledge of pickleball and marketing to create a standout experience that increased brand recognition and generated sales.● Played a pivotal role in the development of the brand's merchandising strategy, collaborating with industry leaders to create high-quality products that resonated with customers.- Co-designed a pickleball bag with the co-founder of Kate Spade and founder of Francis Valentine, resulting in a popular item that was prominently featured in the brand's lineup.- Conceived and designed an additional 25 pieces of merchandise, ranging from apparel and paddles to bags and accessories.
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  • Lyt Yoga
    Branding & Graphic Designer
    Lyt Yoga Mar 2020 - Dec 2023
    Remote
    ● Led a comprehensive visual identity overhaul across multiple touchpoints, including website UX, marketing, and print, driving a successful brand relaunch within 2 months.- Delivered exceptional design skills, delivering a cohesive and visually appealing identity that resonated with customers and drove engagement and sales.- Demonstrated exceptional leadership skills, guiding cross-functional teams and stakeholders to deliver on the vision and goals of the project.● Designed a highly successful apparel launch, including yoga mats, yoga blocks, and yoga apparel that sold out of all styles during presale.- Exhibited exceptional design skills, creating high-quality and visually appealing products that resonated with customers and aligned with the brand's values and mission.- Successfully managed complex logistics and supply chain issues to deliver a successful product launch, showcasing excellent project management skills.
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  • Lyt Yoga
    Lyt Marketing 101 Webinar: Co-Producer: Graphic Design, Social Media And Branding Teacher
    Lyt Yoga Jul 2020 - Aug 2020
    ● Co-produced a highly successful 4-hour streaming 'LYT Marketing 101 Webinar', which provided valuable graphic design, social media, and marketing insights to yoga teacher trainees worldwide.● Exemplified exceptional project management skills, co-creating the webinar content, including a comprehensive 52-page workbook and customizable graphics, which has been purchased and streamed by over 200+ students.● Hosted a monthly Q&A session, demonstrating excellent communication skills and subject matter expertise, leading to highly engaged and satisfied students.
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  • Recess
    Digital Graphic Designer
    Recess Dec 2020 - Mar 2022
    Remote
    ● Sole designer and brand guardian, working closely with internal stakeholders to ensure consistent visual branding across all channels.- Leveraged cutting-edge design software and tools, including Adobe Creative Suite (Illustrator, InDesign, Photoshop) and Figma, to create stunning visual designs and graphics.- Designed and developed over 100 personalized flow emails, resulting in a significant +60% click-through rate and driving increased client and instructor sign-ups.- Collaborated closely with cross-functional teams, including product managers, marketers, and engineers, to ensure seamless integration of design solutions across all aspects of product development.● Demonstrated a multifaceted skillset by successfully producing and executing a video shoot from start to finish, including location scouting, casting, art directing, and owning post-production processes.- Took the lead on all aspects of art direction for a successful video shoot, managing the pre-production process by collaborating with the creative team, scouting locations, and developing a vision for the overall look and feel of the project.- Oversaw casting and wardrobe selection, ensuring that all talent and costumes aligned with the creative vision and effectively communicated the desired messaging to the target audience.- Directed the shoot on location, communicating effectively with the crew, talent, and other stakeholders, and making real-time adjustments to ensure that the final product aligned with the creative vision.- Took ownership of post-production processes, working with editors, animators, and sound designers to deliver a final product that aligned with the creative brief and exceeded client expectations.- Demonstrated exceptional creativity, communication skills, and attention to detail throughout the entire process, resulting in a highly successful video campaign that generated significant engagement and positive feedback from the target audience.
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  • In Common Films
    Graphic Designer
    In Common Films Jan 2022 - Feb 2022
    New York, New York, United States
    ● Produced visually compelling content for film projects, including film posters, treatments, title sequences, credits, subtitles, and promotional materials, working closely with producers and directors to ensure that all design solutions aligned with the unique vision and tone of each project.● Utilized a keen eye for design and a deep understanding of the film industry to create fresh and innovative designs that captivated audiences and effectively communicated the essence of each film.
  • Iheartdance Nyc
    Creative Director
    Iheartdance Nyc Mar 2021 - Sep 2021
    New York, New York, United States
    ● Served as the Creative Director for an innovative dance benefit that brought the dance community together in the wake of the pandemic.- Collaborated with a team of 3 to organize and host 22 consecutive sold-out performances in unique and unconventional locations throughout New York City.- Showcased exceptional creative vision and leadership, guiding the team to deliver a memorable and impactful experience for audiences and performers alike.● Designed the branding, website (Wix), and marketing collateral for the event, creating a cohesive and visually striking identity that garnered attention from media outlets such as CBS, NBC, Broadway World, and more.- Utilized a deep understanding of design principles and brand strategy to create a compelling and cohesive visual identity that resonated with audiences and performers.- Exhibited exceptional attention to detail and project management skills, ensuring all design deliverables were delivered on time and to the highest quality.● Raised over $200k for pandemic artist funds by orchestrating a diverse lineup of over 200 artists, choreographers, and dancers from prestigious institutions such as Broadway, American Ballet Theater, New York City Ballet, Alvin Ailey, and more to perform.- Leveraged strong connections in the dance community to curate a unique and engaging lineup that showcased the best and brightest talent from the industry.- Exemplified exceptional event management and fundraising skills, successfully navigating complex logistics and securing sponsorships and donations to support the event's charitable goals.
  • Broadway Dance Center
    Graphic Designer & Digital Marketing Associate
    Broadway Dance Center May 2018 - Oct 2020
    Greater New York City Area
    ● Designed engaging promotional materials for world-renowned Broadway Dance Center's celebrity choreographers' classes and events, combining strong design skills and creativity to produce captivating visuals that successfully attract and engage audiences.● Crafted innovative social media marketing strategies that tapped into the studio's impressive 211K Instagram followers, driving record-breaking class and program enrollments and exceeding sales targets.● Produced a stunning dance video shoot in iconic locations across New York City, art directing, orchestrating, and post-producing compelling digital ads showcased across 12 major subway stations.● Created the successful BDC Fit brand, a yoga and Pilates branch targeting an older generation on the Upper East Side, leading all aspects of branding, marketing, and managing social and newsletter platforms to deliver impactful campaigns and drive business growth.
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  • Kmarshland Productions
    Graphic And Brand Designer
    Kmarshland Productions Jan 2020 - Apr 2020
    New York, New York, United States
    ● Collaborated closely with the composer to develop visually compelling designs for album artwork showcased on Apple Music and Spotify, as well as playbill artwork, musical logos, branding, and marketing materials, ensuring that all visual content aligned with the unique tone and message of each musical project.● Demonstrated a deep understanding of branding and visual storytelling, creating memorable and impactful designs that effectively communicated the essence of each musical project to audiences.● Worked proactively with printers and other vendors to ensure the quality of final products, overseeing the production process from start to finish to ensure that all visual content was delivered on-time, on-budget, and to the highest possible quality standards.● Maintained a strong commitment to creativity, innovation, and quality in all aspects of design, consistently delivering outstanding results that exceeded client expectations and generated positive feedback from audiences and performing arts industry.
  • In The Lights Pr, Inc.
    Graphic And Branding Designer
    In The Lights Pr, Inc. Feb 2018 - Apr 2020
    Greater New York City Area
    ● Spearheaded complete visual rebranding initiatives for multiple clients, crafting customized strategies, style guides, social media guidelines, refreshed logos, and impactful marketing collateral.● Transformed In The Lights PR's digital presence by leading the wireframe creation for their website, collaborating with a website designer, redesigning all marketing materials, and developing a fresh social media strategy.● Produced dynamic and engaging print and web graphics for clients and In The Lights PR, including newsletters, marketing materials, out-of-home advertising, event banners, and more.● Demonstrated proficiency in digital advertising platforms, creating and executing effective campaigns using Facebook Ads Manager, Google Adwords, and Google Analytics (certified in each), while also serving as creative director on all photoshoots and overseeing post-production processes.
  • Raising Cane'S
    Curator And Designer - Creative Services
    Raising Cane'S Apr 2016 - Aug 2018
    Dallas, Tx
    ● Researched, designed, and curated over 200 restaurant walls for Raising Cane's Chicken Fingers across the United States and the Middle East.- Conceptualized and designed 50% of interior artwork, including wall murals, vinyl illustrations, and wood and metal artwork.- Sourced the remaining 50% of artwork from local artists, athletes, entertainers, historians, and other creatives. Created a unique and authentic aesthetic for each restaurant, with 25-45 pieces of art carefully selected to reflect and celebrate the local community.- Created a unique and authentic aesthetic for each restaurant, with 25-45 pieces of art carefully selected to reflect and celebrate the local community.
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  • Katour'S Luxury Hair Salon
    Freelance Brand Strategist And Art Director
    Katour'S Luxury Hair Salon Apr 2017 - Jan 2018
    Dallas/Fort Worth Area
    Rebranded and designed new website, digital marketing strategy, and all graphics for Katour's Luxury Salon.Created style guide and tip list for in-house stylists to abide by for overall brand identity.
  • Hill Impact
    Freelance Junior Music Publicist
    Hill Impact Jan 2017 - Jan 2018
    ● Orchestrated a comprehensive marketing campaign for emerging band Astro Lasso during their inaugural North American tour, elevating their exposure through targeted media outreach, persuasive press releases, and engaging social media content.● Designed all visual assets across diverse channels, from social media posts to promotional merchandise, resulting in a consistent and compelling brand image.● Spearheaded the band's impressive achievements, including surpassing 100,000 Spotify streams in just three months, securing a coveted spot on the Spotify 100,000+ followers playlist, obtaining Spotify verification, and being added to the prestigious Pandora Artists roster.
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  • Firstcom Music
    Freelance Writer And Graphic Designer
    Firstcom Music Aug 2016 - Sep 2016
    Dallas/Fort Worth Area
    ● Produced visually compelling infographics featuring YouTube personalities and partners, showcasing their unique brand and message.● Authored insightful articles on the latest crowdfunding campaigns in the entertainment industry, highlighting their impact and potential.● Demonstrated agility and creativity in a fast-paced one-month project/freelance role, delivering high-quality work under tight deadlines.
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  • Thmed, Llc
    Marketing And Recruiting Coordinator
    Thmed, Llc Dec 2014 - Apr 2016
    Dallas/Fort Worth Area
    ● Leveraged self-taught proficiency in Adobe Creative Suite and coding basics to elevate the quality and management of creative materials, including direct mail, proposals, client presentations, and marketing collateral, ultimately generating heightened engagement and interest in the graphic design elements of the marketing strategy.● Demonstrated leadership skills by successfully training new recruiters across four subsidiaries, while also coordinating company events and outings to boost morale and foster team cohesion. Additionally, adeptly managed all marketing collateral and tracked daily recruiter statistics through spreadsheet analysis to monitor and improve performance.
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  • Hachie Properties
    Graphic Designer
    Hachie Properties May 2014 - May 2015
    Dallas-Fort Worth Metroplex
    ● Acted as the lead designer and art director for a wide range of properties, including commercial properties, luxury vacation condos, countryside Airbnb rentals, and residential properties, overseeing all aspects of design, from logo creation to outdoor signage to print and digital marketing materials.● Demonstrated an exceptional eye for branding and design by creating highly effective welcome packages and other collateral that aligned with the unique brand identities of each property and effectively communicated their value proposition to prospective customers.● Worked closely with brokers to develop persuasive commercial property decks that were presented to City Council and developers, utilizing design principles to create visually compelling and highly persuasive presentations that effectively communicated the value of each property.● Utilized a highly collaborative approach to ensure that all design solutions aligned with the unique goals and objectives of each project, while also meeting the needs and expectations of all stakeholders involved.● Maintained a high level of attention to detail and a commitment to quality in all aspects of design, consistently delivering outstanding results that exceeded client expectations and generated positive feedback from customers and stakeholders alike.
  • In The Lights Pr, Inc.
    Social Media Specialist
    In The Lights Pr, Inc. May 2014 - Oct 2014
    Greater New York City Area
    Consulted and created marketing strategies and calendars for high-profile dance companies.Coordinated with artistic directors and choreographers to promote and brand performances.Managed social media platforms for the Joffrey Ballet School, with a following of over 100k.Monitored press releases, client research and projects including the New York Dance Awards, the Bessie’s.Worked with Joffrey Ballet School, Bessie's, Camille A. Brown, Houston Met, Inception to Exhibition, New Jersey Tap Ensemble and more.
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  • The Mercedes Club
    Marketing Intern
    The Mercedes Club May 2014 - Sep 2014
    New York, Ny
    Developed and implemented campaigns for e-mail, online advertising, search engines and direct mail for luxury health and wellness city club.Used programs (InDesign and Photoshop) to create graphics for flyers, building monitors and campaigns.Ran event logistics including: tracking, presentation and pre and post-event evaluations.
  • Wonda Music And Platinum Sound Recording Studio
    Personal Assistant, Marketing Intern And Artist Relations Intern
    Wonda Music And Platinum Sound Recording Studio Jan 2014 - May 2014
    New York, Ny
    Managed calendar, e-mail, social media platforms, booked travel arrangements and administrative tasks for the owner of the studio, music label and the labels artists.Communicated and developed relationships with high-profile clients, artists, managers, engineers and producers.Researched and analyzed marketing tactics to diversify the studio, merge with Broadway clients and gain exposure.Interviewed and hired potential interns, assisted in hiring new studio manager.
  • Ps Insights
    Marketing Research Intern
    Ps Insights Apr 2013 - Jan 2014
    New York, Ny
    Edited marketing and business based books and distributed them to publisher and online sources.Created a Social Media Marketing Strategy for the company focusing on Twitter, Facebook, Vine, Instagram, and Pinterest.Researched current trends, marketing courses, and events that marketers can present.Participated in brainstorming, preparation, and strategies for upcoming marketing presentations and books.
  • Hi View Real Estate
    Research Analyst
    Hi View Real Estate May 2009 - May 2013
    Waxahachie, Texas
    Researched data, trends, and listings that could contribute/ benefit the company.Worked closely with agents and brokers of Hi View Real Estate.Created flyers and assisted in the process of contracts.Filed and reviewed contracts, paperwork, and appraisals.
  • Danceworks
    Choreographer, Instructor, And Receptionist
    Danceworks Aug 2010 - Jul 2012
    Waxahachie, Texas
    Created performances by instructing dancers in various dance styles.Assembled and organized productions, classes, and children’s dance camp.Managed sales, scheduling, and finances regarding students’ tuition and apparel purchases.
  • Dog Run Repertory Theatre Company
    Production And Marketing Intern
    Dog Run Repertory Theatre Company Feb 2012 - Apr 2012
    New York, New York
    Reviewed scripts and developed blocking of the Off-Broadway Production, The Soap Myth.Applied marketing background and skills by using Nielsen Systems and secondary research to advertise, promote, and publicize the show.Monitored and organized time, props, cast, and the design of the show.

Kristin J. Hess Skills

Social Media Social Media Marketing Facebook Microsoft Excel Marketing Event Planning Public Relations Management Social Networking Entertainment Marketing Strategy Event Management Research Editing Advertising Time Management Simmons Qualitative Research Quantitative Research Media And Entertainment Instagram Html Entertainment Management Sports Marketing Mri Software Ntreis Regression Analysis Statistics Project Management Music Management Megastat Adult Education Website Development Adobe Photoshop Indesign Dreamweaver Journalism Adobe Illustrator Wordpress Design Wordpress

Kristin J. Hess Education Details

Frequently Asked Questions about Kristin J. Hess

What company does Kristin J. Hess work for?

Kristin J. Hess works for The Yard

What is Kristin J. Hess's role at the current company?

Kristin J. Hess's current role is Graphic and Brand Designer.

What is Kristin J. Hess's email address?

Kristin J. Hess's email address is kr****@****ail.com

What schools did Kristin J. Hess attend?

Kristin J. Hess attended Pace University - Lubin School Of Business, Waxahachie High School.

What are some of Kristin J. Hess's interests?

Kristin J. Hess has interest in Production, Social Media, Sports, The Olympics, Health, Children, Education, Environment, Music, Talent Search.

What skills is Kristin J. Hess known for?

Kristin J. Hess has skills like Social Media, Social Media Marketing, Facebook, Microsoft Excel, Marketing, Event Planning, Public Relations, Management, Social Networking, Entertainment, Marketing Strategy, Event Management.

Who are Kristin J. Hess's colleagues?

Kristin J. Hess's colleagues are Jeff Edmond, Curtis Holbrook, Alex Tressor Steps, Hannah Grzymala, Amanda Lindamood, Jacob Hiss, Christopher Liddell.

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