Kristin Mathis Email & Phone Number

Saint Paul, MN, US

Eagan, Minnesota, United States

• Coordinates and executes over $13 million in annual partner contractual elements for 20+ partner accounts in a timely and strategic manner with a high level of attention to detail – partner assets include radio and TV.
• Launches all banner ad campaigns on Vikings.com and Vikings… Show more
• Launches all banner ad campaigns on Vikings.com and Vikings mobile app and pulls reports to monitor ad metrics using AdBook+ - Partner digital campaigns include Run of Site ads, pre-roll videos, article series.
• Develops long term strategy for partners by weaving together the Vikings and partner brand goals and using a wide variety of data sources such as Nielsen, YouGov, Blinkfire, fan surveys, game and event ticketing.
• Leads end-of-season recaps by collecting data and images for all partner assets throughout the contractual year to measure success of partner campaigns and optimize partnership for future seasons
• Acts as a department liaison between the partnership team and the Minnesota Vikings cheerleaders and analytics team and department project lead for Schedule Release and Training Camp to efficiently connect departments.

Kansas City, Missouri Area

• Compiled all email marketing and paid social advertising results to analyze marketing data and created reports to present findings using social media analytics and Eloqua email system
• Maintained and organized ticket sales records in Oracle CRM and Ticketmaster Archtics systems
• Oversaw the creation and completion of over 200 contracts for Club Level Season Ticket Members using DocuSign
• Constructed email communications for game days, events, and announcements and ensured… Show more
• Constructed email communications for game days, events, and announcements and ensured Partnerships and Business Operations email needs were met in a timely matter
• Educated fans on NFL’s new mobile ticketing system on game days and volunteered for any events and tasks needing assistance including Super Bowl organization, Patrick Mahomes Bobblehead event, Red Friday, Halloween.

Iowa City, Iowa Area

• Constructed mass email communications to the University of Iowa students and community members (over 60,000 recipients) and managed social media with over 5,000 followers by using MailChimp and Hootsuite systems
• Conceptualized marketing plans for programs and events by collaborating with program directors and graphic designers
• Analyzed social media and website by using Google Analytics and recorded impressions, reach, followers, users, most popular posts/pages, and more to track… Show more
• Analyzed social media and website by using Google Analytics and recorded impressions, reach, followers, users, most popular posts/pages, and more to track progress and improve online presence Show less

Iowa City, Iowa Area

• Initiated and executed operational plans for local events such as honoring the late University of Iowa football coach, Hayden Fry, and Heisman trophy winner, Nile Kinnick, with FRYfest and the longest multi-day.
• Coordinated new delivery and pick up processes to create a more efficient event setup and cleanup
• Attended promotional events and answered any questions about the upcoming events to… Show more
• Attended promotional events and answered any questions about the upcoming events to potential event-goers
• Communicated with several local businesses, committees, and community members to gather operational needs for events and followed budgets while planning events Show less

Eldora, Iowa

• Learned various parts about banking and finance and mastered the bank's electronic system to be able to perform loan payments, deposits, withdrawals, and more
• Balanced drawers, main vault, and coin machine and was able to trace back all transactions if they were off

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Delta Sigma Pi, National Retailing Federation, Be the Match, Active Minds, Tippie International Buddies

Marketing Analytics And International Business

Study Abroad