Avp Sales/Marketing Channel Manager
Current- Optimize and align all media channels to support business development strategy and target key segments, ensuring all content is accurate, consistent and timely. Tracks media placement by market and by channel, provides.
- Monitor and manage contracts and relationships with channel partners. Provide recommendations for increasing effectiveness and efficiencies with partners.
- Monitor and consistently improve the content, use, responsiveness and positioning of bank websites to increase traffic and improve the user experience. Uses Google Analytics to evaluate site performance and positioning.
- Creates accurate, professional and timely content for articles, press releases, sales sheets, social media and blog posts, and ensures all are in compliance with financial regulations.
- Expands and monitors the company’s social media presence, tracks engagement and penetration, demonstrating effective promotional support and positioning of the BankWest brand. Coaches employees who post to various.
- Tracks the organization’s digital footprint, oversees maintenance and accuracy of online presence and listings, monitors online reviews and provides reports and recommendations for improvement based on analytics.