Kristin Keyes Email and Phone Number

• Responsible for the management of 64 brands in the Women’s Apparel space and served as a central contact for cross-functional partners.• Wrote and managed over 200 purchase orders quarterly. • Managed and maintained hard orders and drop ship feeds, inclusive of monitoring live dates, shifts, & supplier communication. • Ensured order data accuracy and conducted revisions based on stakeholder feedback to match industry demand and ensure timely brand partner shipment of product.• Developed an expert knowledge of the customer’s needs, wants, expectations, and the differences in how they shop by channel. • Enabled leadership decision making through the preparation of quarterly executive summaries for brand market appointments and coordination with business partners (Ecommerce, Site, Retail Director, Replenishment, etc.).• Participated in bi-weekly business reviews with brand, category, location, and item performance trend analysis derived from Micro-strategy, Tableau, and SQL reports to better understand how specific actions and customer behavior impacts results. Shared findings with team through recap presentations and daily meetings.• Managed and owned in-season business for a select group of vendors by performing monthly touch bases to discuss business results and actions needed to improve or maintain current business results.• Performed monthly receipt reconciliation and optimized open to buy to be in line with company financial direction. • Built cross-team awareness of the product and merchandise strategies. • Monitored web site for copy or image defects; cleaned up site to increase clarity for the customer.• Pod SME for supplier onboarding, extension requests, PO edits, and Merch Analyst functions and responsibilities.• Volunteered to train new hires as well as summer interns on company standard operating procedures.

• Personally responsible for the management of 42 brands in the Men’s & Women’s Specialized space.• Communicated cross-functionally with vendors and buying offices to identify optimal procedures, potential issues, and improvements to process training.• Gathered and prioritized information from buying offices and vendors for item set up and approval, with an average of over 70 purchase orders processed weekly.• Actioned daily tasks quickly and efficiently. Managed time and priorities to meet business needs under minimal supervision.• Rapidly earned highest designation as a Super SME. Developed standard operating procedures and instituted industry best practices.• Conducted item set up, item maintenance, site maintenance, order approval, and post order approval edits.• Communicated with distribution centers and vendors resolve shipping defects and minimize supply chain disruption.

• Gathered and prioritized information from buying offices for purchase order approvals and edits. • Reviewed shared mailbox daily for requests from business partners, actioning them within the service level agreement. Ensured timely completion and strengthening stakeholder relationships.• Supported the resolution of distribution center issues to help maintain constant movement of merchandise to stores.• Self-taught programs and processes while navigating work from home.

• Drove the results of the Victoria’s Secret brand. Led a team of 20 associates and 2 supervisors to improve store volume through management of all brand initiatives and strategies.• Supported operational excellence through visual merchandising, payroll, management, inventory control, and delivering above operational standard.• Lead execution of overall merchandising presentations for VS & Beauty by reviewing, planning, and executing brand guide maps.

• Drove total store results through the management of the product life cycle. • Responsible for merchandise flow standards, assessments, and backroom organization by leading processing and replenishment team of 10 associates.• Participated in overall merchandising presentations of each brand by reviewing brand guide maps and preparing merchandise for floor set execution.

Brand Ambassador for the Diageo portfolio. I travel to different venues and complete promotional events for Diageo as well as educate consumers about our product lines.

• Face of the brand• Brought the brand to life through interaction with consumers• The representative of these brands to the consumer and accounts• Responsible for independently communicating with accounts, confirming events• Engaged and educated consumers about products and brands• Filled out paperwork regarding event demographics and followed up with supervisor

• Established priorities, worked independently, completed objectives and written online reports without supervision.• Completed projects by executing sell down strategies, merchandising, and product replenishment.

• Lead execution of overall merchandising presentations of each brand (VSL, PINK, and Beauty) by reviewing, planning, and executing brand guide maps.• Executed short term sell thru strategies with use of visual merchandising filters.• Used visual merchandising strategies in order to maximize sales.• Gained business insight for all categories and created action plans that improve execution and results.• Assisted in training and developing selling and sales support behaviors to ensure excellent customer experience through coaching and leadership.*Lingerie Category Lead (March 2018 - Sept 2018)*Pink Category Lead (July 2017 - March 2018)

• Responsible for the overall appearance and presentation of PINK merchandising strategies through brand guide planning, mapping, and execution• Used visual merchandising strategies in order to maximize sales• Leveraged visual merchandising tools to create sell down strategies and impact decision making• Inspired PINK customers to join PINK Nation and become loyal members • Demonstrated excellent customer sales lead (CSL) behaviors• Assisted in training and developing selling and sales support behaviors to ensure excellent customer experience • Gained business insight for PINK category and created action plans that improve execution and results• Reinforced brand standards• Responsible for recruiting and training PINK Associates• Embodied the perfect "PINK" girl image through wardrobe, product knowledge, and positive attitude

• Lead and assisted with processing, replenishment and prioritizing of merchandise receipts in a highly productive manner• Leveraged tools and reports to ensure the sales floor is full and abundant with all styles, colors, and sizes represented• Leads and executes merchandise flow standards, backroom and under stock organization• Ensured visual merchandising strategies and presentation standards are achieved and maintained• Understood, adhered to and reinforced brand standards• Supported merchandise assessments and store inventory• Assisted in observation and training new associates, including role modeling and serving as a shadow partner

• Assisted marketing department with planning and directing public relations programs designed to create and maintain a favorable public image for Lantern Crest• Assisted marketing department with creating marketing and promotional material, both print and electronic• Designed and launched email marketing campaigns• Recommended, implemented, and maintained Lantern Crest's social media venues• Promoted products and services through public relations initiatives• Assisted marketing department with developing marketing communications campaigns• Developed fresh story ideas• Conducted extensive outreach• Assisted marketing department with preparing briefing materials• Assisted marketing department with coordinating scheduling and logistics• Assisted marketing department with coordinating conference, trade shows, and press interviews

• Adapted to a fast paced retail environment• Delivered a captivating customer experience to build brand loyalty and enable sales• Supported a high performance team• Developed a strong product knowledge in all categories as well as awareness of all promotions• Understood and followed brand standards• Prepped and pushed products to floor

• Provided services and activities to members• Developed quick memorization skills• Maintained knowledge of inventory and sales• Administered transactions and currency• Aided in visual merchandising