Kristin Korte Hrubes Email & Phone Number

St. Louis, Mo, Us

Greater St. Louis

St. Louis, Missouri

Marketing and branding solutions consulting firm. Clients: Anheuser-Busch and Ferrero USA.• REASONS TO BELIEVE: - 15+ proven years in brand marketing, new product innovation and sales. - Successful experience on the agency and client side for global and national companies.• SPECIALTIES: - Business Strategy & Alignment: Mission, Vision, Core Value & Value Proposition Development - Brand Strategy, Positioning & Visual Identity - New Product / Package Renovation & Innovation - Creative Development - Commercial Production - Agency Oversight - Cross-functional Leadership & Strategy on Integrated Marketing / Digital Campaigns - Consumer & Market Insight / Research - Package Design & Development - Project Management

St. Louis, Mo (Region Office) - Manage 7 States: Mo, Ks, Mn, Nd, Sd, Ia, Ne

• Drove activation of ABI brand / sales strategy across all channels: Grocery, C-Store, Package Liquor, Mass Merch, and On-Premise to indirectly deliver regional sales goals.• Provided cross-functional leadership across wholesaler houses, field sales reps, brand teams, and agencies on the company’s key marketing and sales initiatives.• Managed trade marketing budget to a zero based budgeting kpi.• Provided leadership and direction to a team of 8 channel leads to deliver regional sales goals.• Developed and managed high profile sports and event properties (St. Louis Cardinals, St. Louis Blues, St. Louis Rams, Kansas City Royals, Kansas City Chiefs, Minnesota Twins, Minnesota Wild, Taste of St. Louis, Fair St. Louis etc.).

Saint Louis, Missouri

Promoted to develop and implement profitable domestic brand growth strategies and key sales drivers for the world's most iconic and valuable beverage alcohol brand, Budweiser.• Managed the U.S. Zone marketing efforts including 3-year and 1-year strategic development planning. • Oversaw brand positioning, above the line creative development, retail execution, media, communications, and digital planning / development initiatives to enhance brand health and grow market share.

Saint Louis, Missouri

Promoted to develop and deliver the innovation blueprint for Import, Craft, and Specialty (ICS) brands.• Led innovation strategy, branding, packaging, positioning, and route to market for new liquid products.• Identified gaps in the High-End portfolio and conducted consumer research to gain insight into potential Regional, National, and Global innovation initiatives; developed and delivered ICS 3-year Product Concept Plan with brand priorities and roadmap.New Product launches included:* Stella Artois Cidre * Beck's Sapphire* Shock Top Honey Bourbon Cask Wheat, Shock Top Honeycrisp Apple Wheat, Shock Top Chocolate Wheat, Shock Top Midnight Wheat, Shock Top Pumpkin Wheat

Saint Louis, Missouri

Promoted to develop and manage brand strategies and marketing plans for the Michelob ULTRA brand.• Managed the full range of marketing elements to maintain & enhance brand health and grow market share for a low-carb light lager, working with agencies on brand positioning, creative development, innovation, consumer advertising, packaging, and media plans.• Served as an integral member of the brand team to deliver sales volume and margin growth in alignment with business unit goals.

Saint Louis, Missouri

Recruited to manage creative development of sales promotion projects from concept to completion.• Created innovative marketing strategies, and provided leadership and direction to agency partners to bring brand direction to life by building brand image, increasing brand awareness, and delivering the most impactful advertising/promotional programs.• Managed program specifications for Bud Light, Bud Light Lime, and Bud Light Wheat.• Coordinated production process of annual/seasonal retail marketing and point-of-sale elements for on & off-premise accounts.

Saint Louis, Missouri

Recruited to manage relationships and grow business exclusively with client Anheuser-Busch for a global agency which creates “total brand experiences” for the best brands with the brightest talents. • Designed, produced, and executed Retail Sales Promotion programs across all A-B brands, and subsequently handled “above the line” media on the brand side, as well as experiential marketing focusing on the sports properties for Bud and Bud Light.

Los Angeles, California

Dallas, Texas