VALUE PROPOSITION:I am highly effective in enterprise marketing leadership, with extensive experience building effective strategies and campaigns that drive the success of companies and brands in highly competitive markets.My success is driven by my ability to build value propositions and comprehensive marketing roadmaps designed to strengthen brand influence and create a customer-centric approach to provide an excellent customer experience.SUMMARY:Committed Enterprise Marketing Leader possessing a winning blend of subject matter expertise, skill in team management, and practical experience. Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance and fiscal goals by aligning the effort of strong teams with organizational objectives and focus on understanding and improving the customer experience. LEADERSHIP HIGHLIGHTS:Lead engaged, collaborative teams that work well with cross-functional partners with the ability to influence.Established McCoy Group’s first marketing budget, created brand strategies across companies and multi channels, reorganized marketing team positions and created processes, and launched a social media presence.Founded a marketing firm and secured consulting engagements across marketing, advertising, content development, branding, events, and web design for key commercial clients.Managed signing specialists and creative designers and a $1.3MM budget for the design and production of in-store signage for all retail locations of Shopko Stores.