I am a versatile, results-oriented marketing and communications professional with robust leadership experience and more than 15 years of experience in cross-platform content strategy and creation for clients in higher education, healthcare, and finance. Career highlights include:--Building and enacting the annual marketing plan for Tuck Executive Education portfolio, with a typical budget of seven percent of revenue--Growing social media audience by 24 percent at Dartmouth College, to 42,500 followers across platforms --Consistently delivering crisp and effective copy ahead of schedule for more than 50 print pieces annually, many with print runs of 100,000 or more, at New York University--Executing SEO and content strategy for $30 billion financial services client at Extractable--Creating digital and print campaigns on $12 million worth of product and increasing sales on largest book list in company by 31 percent at Oxford University Press--Launching the inaugural branch office and managing its team for Late Night LibraryFor a complete portfolio of my work, please visit www.kristinmaffei.com.