Kristin Maffei Email & Phone Number

Boston, Ma, Us

--Create print, digital, and event-based marketing campaigns for complete Tuck Executive Education portfolio, including open enrollment, custom, and social impact programs--Lead a team of creative vendors (including writers, designers, and videographers), consultants, and interns to ensure the smooth running of day-to-day marketing operations and precise enactment of annual marketing plan--Administer customer relationship management systems, including Salesforce and Pardot, to ensure efficient outreach and the maintenance of clean data

--Promoted innovative storytelling through a variety of social media, including Twitter, Facebook, Instagram, and LinkedIn accounts for Alumni Relations--Collaborated across campus to create compelling digital content that appeals to vibrant, culturally diverse alumni audiences while promoting the college’s academic excellence--Launched an online program to leverage our social influencers during the launch of The Call to Lead, a $3 billion campaign for the future of Dartmouth--Grew social media audience by 24 percent to a total of 42,500 followers across platforms, with particularly strong growth on Twitter (60 percent) and Instagram (42 percent)

--Executed copy strategy for in-house agency to provide communications solutions for undergraduate admissions, global study abroad programs, and university programs--Promoted lucid storytelling through a variety of media, including brochures, prospectuses, direct mail campaigns, web copy, and advertisements--Created compelling content that appealed to diverse audiences while still promoting the university’s academic prestige--Adhered to university-wide visual identity standards in print and digital media to maintain consistent brand and voice in support of the university mission--Wrote engaging articles for the NYU Quarterly, an award-winning admissions magazine with an audience of 150,000 prospective students

--Worked with marketing managers to develop and implement annual marketing plan for website and book cover copy, email campaigns, promotional materials, and author events --Supervised four freelance designers to reduce lead time and produce large-scale printed projects within one month--Negotiated with mailing-list brokers and printers to find affordable and high-quality services--Maintained integrity of 500-year-old brand while creating innovative marketing products

Promoted in recognition of exemplary service from editorial assistant to assistant editor in 2010 and from assistant editor to associate editor in 2011.--Managed largest book list in the company, worth over $8.6 million annually--Diversified anthology content by working strategically with peer reviewers and scholars--Created educational ancillary packages to support increased accessibility and revenue--Prepared annual budget and created presentation decks for national sales meetings

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Education record