Kristin Mcfarland Email and Phone Number
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Founder & CEO of The Source Marketing Group, a cannabis and craft beer marketing technology company in Denver, Colorado. Are you driving 20-40% of your revenue from email marketing? Are you looking to turn website visitors into raving fans? Do you want to increase repeat business and build customer loyalty? That’s exactly where I can help. My real job is to help my clients #marketlikeabadass.MY SPECIALTIES:- Email campaigns and automations that people actually open, take action on, and that lead to paying customers.- Custom, top-of-the-line Wordpress websites that convert for your business.- Multi-channel, targeted sales outreach and lead generation campaigns that are guaranteed to send qualified prospects your way.- Affordable website maintenance that keeps your site safe, secure, and always optimized for SEO so you can reach more people.CLIENT SUCCESS STORIES:- Increased a cannabis clients deliverability score over 12% and got their emails out of the spam folder.- Directed a highly successful multi-series brew run event that engaged local communities and drove a 30% increase in traffic to local breweries.- Expanded a cannabis client's outbound lead generation system by 10x- Delivered a redesigned website, wrote high impact web content to drive more traffic, and created email marketing campaigns and automations that generated over a 10x increase in web traffic for a client. They're seeing results and have saved thousands by hiring us instead of hiring in-house.WHO I LOVE WORKING WITHI’ve partnered with major brands and continue to do so, but my firm’s work is often focused on small and medium sized companies that are looking to scale. We also prioritize working with minority business owners who might be starting out with fewer resources. I want to make sure any company, big or small, has the strategic marketing services it needs to accomplish its mission and goals.**If it sounds like you could benefit from collaborating with me, please feel free to send me a message so we can start strategizing how to help you succeed. I’d love to take a load off your shoulders and get you started with some high-impact marketing that brings the results you want.**
The Source Marketing Group
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Founder & CeoThe Source Marketing Group Dec 2018 - PresentDenver, Co, UsWe're a marketing technology company specializing in highly regulated consumer and emerging markets including cannabis, craft beer, and psychedelics. We provide data-driven solutions that optimize MarTech stacks, automate sales, personalize customer experiences, and monetize customer data.The go-to source for cannabis and craft beer e-commerce websites, deliverability management, customer communications, and end-to-end email marketing management.• Consulted with 65+ companies to help them develop their marketing strategies and monetize their customer data• Emjay’s International Cannabis Awards nominee for Best Cannabis Marketing Agency of the Year• Creator of Market Like A Badass podcast• 2x MJBizCon speaker (world's largest cannabis conference)• Social equity mentor in Michigan and Colorado• Expert Marketing Speaker on 5+ podcasts• FOCO and Denver Startup Week speaker• BIPOCann speaker and subject matter expert
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Creator & Podcast HostMarket Like A Badass Jan 2021 - PresentThis podcast is for female and minority business leaders in the cannabis and craft beer space. If you’re looking to gain access to actionable marketing insights that will help you grow your business and market like a badass, tune in now. I feature guest speakers, marketing stories, growth tactics, and expert strategies to drive more sales. -
Digital Marketing ManagerSwisslog Healthcare Apr 2018 - Jan 2019Buchs/Aarau, ChResponsible for driving digital customer engagement across multiple media including the website, SEO/SEM, email, social media, landing pages, videos, and inbound and outbound marketing campaigns. This role included collaboration with Sales, Sales Enablement, Marketing and Solutions Management stakeholders as well as hands-on implementation, project management, data analysis and creative problem solving. Successfully delivered results using marketing tools like Sitecore, Salesforce, Salesforce Marketing Cloud, Google AdWords, Google Analytics, Buffer and digital advertising platforms (LinkedIn, Twitter) to scale programs. • Supported go-to-market strategy for all Swisslog Healthcare product lines, in collaboration with Marketing and Solutions Management• Implemented branding, positioning and messaging in digital marketing collateral• Collaborated with Marketing team to develop North America marketing strategy and execute digital marketing activities for Swisslog Healthcare portfolio; including, but not limited to, building landing pages and emails; PPC and SEO campaigns; social media, advertising, and the website • Executed integrated, multi-channel campaigns and digital assets using Salesforce Marketing Cloud• Built and executed a multi-channel digital lead nurturing strategy • Contributed to the global marketing strategies through monthly conference calls and training with the Regional Marketing Managers• Developed partnerships with internal stakeholders to support campaign and project planning, prioritization and delegation• Collaborated with Solutions Management and Marketing teams to determine and execute necessary digital marketing support.• Drove lead generation in support of Sales pipeline and revenue goals• Planned, executed, and measured experiments and conversion tests• Ongoing reviews and management of key digital marketing metrics against goals (ROI and KPIs) for campaign optimization -
Chief Marketing Officer, Board Of DirectorsColorado Veterans Project Dec 2016 - Sep 2018Denver, Co, UsSet the vision and executed against marketing strategies and activities for Colorado Veterans Project, a nonprofit organization that hosts special events in order to raise awareness and funds for local Veterans and Veterans organizations. Created communications and campaigns designed to spread the message of the organization, as well as to solicit sponsors, donations, and call for volunteers. • Directly managed the Marketing Committee, a group charged with supporting marketing strategy and fundraising initiatives• Partnered with KDVR FOX on the Colorado Veterans Project events, as well as the Veterans Advisory Board • Selected as Emma25 Honoree, gaining free email marketing for life for the nonprofit• Drove a 400% increase year over year for the 2017 Denver Veterans Day Parade & Festival, totaling 40,000 spectators and participants at Civic Center Park• Drove a 75% increase in donations year over year in 2017• In 2017, CVP donated over 27,000 lbs of food to help feed homeless Veterans, making our Memorial Day Run & March the single largest food fundraising event in the state• Grew our team of committee members and event volunteers to support growth in participation at our events• Supported the launch of our brand new event in Lone Tree, Colorado, The Freedom Four-Miler, to bring together the community for an early Independence Day celebration with our local Veterans• Worked with Board to enhance existing sponsorship packages for all events and developed the first ever overall CVP sponsorship opportunity• Facilitated organizational growth outside of Marketing, including facilitated Board meetings, creation of team member welcome kit, etc -
Enterprise Account Based Marketing ManagerAgility Recovery Nov 2017 - Apr 2018Duluth, Ga, UsResponsible for planning, organizing and executing programs that generated new prospects and advanced existing opportunities for the sales team within specific, targeted accounts and contacts. -
Field Marketing ManagerReturn Path Mar 2015 - Nov 2017Boston, Massachusetts, UsHigh-energy, innovative and creative role that allowed me to collaborate with internal sales teams in order to accelerate sales velocity through marketing events and targeted campaigns. Served as the liaison between corporate marketing and the sales organization. Worked with cross functional teams to develop, implement, and measure regional marketing plans that built pipeline, supported new customer acquisition and retained existing business. Leveraged partnerships with Salesforce, BriteVerify, and other industry peers to drive thought leadership and experiential event marketing in the email space.• Directed Field Marketing efforts in North America, driving $17M in influenced/closed won business in my territory• Created repeatable programs and content to be used across North America to educate our target audience, fully enabling all internal stakeholders to ensure the success of the program prior to execution, as well as post event• Executed Field Marketing event in 2015 that achieved the highest ROI of all Return Path global events• Sourced and influenced $12.5M in revenue through the global direct mail campaigns that I created, project managed, and translated in order to deploy in nine countries• Increased engagement and drove pipeline through custom sales enablement and account based marketing, leveraging design experience and streamlined deal support processes to make marketing more intentional and impactful• Conducted territory reviews with Sales to focus on pipeline, opportunity movement, closed business, and ROI -
Sales & Marketing SpecialistCharter Communications Oct 2013 - Mar 2015Stamford, Connecticut, UsDrove sales opportunities through a combination of event and financial management, team motivation, and the implementation of traditional and non-traditional marketing techniques. Responsible for developing and implementing local marketing tactics to help drive the productivity of the Charter Business Direct Sales teams in Montana, Utah, Colorado, Washington, Oregon, California, Texas, Nevada, and Wyoming.• Created and implemented Charter Business’ first marketing plan for a newly acquired $60M commercial broadband solutions services unit (Territory expanded to include: MT, UT, CO, WY, CA, NV, OR, WA, TX)• Launched a progressive gift campaign in the west region to target enterprise prospects in vertical segments which generated over $1.1M in sales revenue and is projected to deliver another $964,050 in total contract value• Led sales trainings and spearheaded corporate communications for sales enablement programs, new marketing offers, referral programs, and sales incentive contests developed to drive incremental sales and subscriber growth• Project managed execution of 75+ events and sponsorships a year, ranging from vertical-specific conferences to business trade shows, targeting corporate leadership, business community leaders, and IT management -
Regional Marketing SpecialistQdoba Mexican Grill Dec 2010 - Jan 2013San Diego, California, UsPlanned and executed all of the marketing activities in the region for a multi-unit franchisee. Evaluated competitive activity, assessed market differences and utilized various marketing strategies across the region to increase market share, brand awareness and to achieve annual sales objectives.• Developed and implemented all of the marketing plans as well as grand opening plans for a multi-unit franchisee• Communicated regularly with Operations using weekly recaps of events/promotions, sales analysis reports, coupon distribution & redemption rates, and competitive activity analysis' to support the planning process for local store marketing within our region• Implemented national marketing promotions as well as local marketing plans/strategies to drive brand awareness and develop critical sales-driving campaigns that increased consumer frequency and drove transactions through highlighted differentiation• Built sales through various marketing tactics such as: sponsorship agreements with local sports teams, product trade for radio spots, trial of product and coupon distribution to targeted audiences, networking, cold-calling to approach prospective clients about our catering options and fundraising programs• Identified and coordinated special events and promotions in traditional and non-traditional settings to help achieve brand goals• Utilized a strategic online presence and viral marketing techniques through our social media pages to increase brand exposure• Provided direction to interns and managed the campus Brand Ambassador Program to ensure goals/objectives were achieved throughout the execution of the marketing plan -
Retail Sales SpecialistL'Oréal Nov 2007 - Dec 2010Paris, Fr• Seasonal and Promotional Employee• My team was named #1 in the nation in sales of the new Diesel fragrance in 2009• Developed strategic partnerships to enhance sales and facilitate new product launch• Assisted in the creation of marketing materials to maintain consistent, high quality message and presentation -
Stagehand/Merchandise Sales/TicketingWvu Arts & Entertainment Sep 2008 - May 2010Morgantown, West Virginia, Us• Worked closely with local crew for the load-in/out of production tours and assisted with backstage production support• Provided exceptional service to guests, sold merchandise for artists and collected payment for shows/events while adhering to all cash handling and inventory policies and procedures -
Wvu Campus RepMachine Shop Marketing May 2009 - Mar 2010Los Angeles, Ca, Us• Developed direct consumer interactions via online marketing initiatives through MSM to connect fans with brands, film, music and interactive media through innovative marketing techniques, focused grassroots methods, and a strategic online presence• Distributed marketing materials to high-traffic areas on campus and at lifestyle locations• Utilized online tools for market-specific promotions such as direct messaging, banner ads, and social networking -
Field Sales RepresentativeElizabeth Arden Jun 2006 - Aug 2008Miramar, 2400 Sw 145 Avenue, Us• Played a key role in multiple product launches, marketing campaigns, special events, and corporate announcements
Kristin Mcfarland Skills
Kristin Mcfarland Education Details
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West Virginia UniversityMarketing
Frequently Asked Questions about Kristin Mcfarland
What company does Kristin Mcfarland work for?
Kristin Mcfarland works for The Source Marketing Group
What is Kristin Mcfarland's role at the current company?
Kristin Mcfarland's current role is The Email Alchemist: Fueling Cannabis & Craft Beer Success with Money-Making Strategies | Grow & Monetize Your Email List | Founder & CEO of The Source Marketing Group | Creator of Market Like A Badass.
What is Kristin Mcfarland's email address?
Kristin Mcfarland's email address is kr****@****oup.com
What is Kristin Mcfarland's direct phone number?
Kristin Mcfarland's direct phone number is +121290*****
What schools did Kristin Mcfarland attend?
Kristin Mcfarland attended West Virginia University.
What are some of Kristin Mcfarland's interests?
Kristin Mcfarland has interest in Kayaking, Lifestyle Customization, Snowboarding, Researching Innovative Marketing Tools, Reading, Team Building Activities, Running, Djembe/guitar, Travel.
What skills is Kristin Mcfarland known for?
Kristin Mcfarland has skills like Marketing Strategy, Social Media, Market Planning, Social Networking, Marketing Communications, Advertising, B2b Marketing, Email Marketing, Event Planning, Online Marketing, Special Events Coordination, Cold Calling.
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