Delivering strategic, integrated marketing services to brands making a meaningful impact in our culture. Actively supporting organizations across consumer lifestyle, home design, entertainment, and B2C brands. My strengths and areas of specialty include brand strategy, positioning, social content strategy, cultivating partnerships and growing digital platforms.

Led the holistic global marketing vision and strategies for original series, music, and consumer products to deepen the fandom across 150M+ monthly active users. Oversee campaigns at the emerging intersection of gaming + entertainment for top game IP League of Legends and VALORANT - across strategy, creative, paid media, growth, and social content. • Riot’s first awards marketing campaign for Arcane resulted in 22 total awards, including four Emmys, 5M+ views for companion YouTube series, over-indexing social engagement rates, establishing high industry awareness and recognition. • Established integrated team structure and led Quarterly Marketing Reviews, measuring performance against KPI’s and informing annual P&L planning across all global regions. • Grew social platforms over 70% with a new strategic playbook, audience-led editorial content pillars, and weekly performance reporting & optimization. Alongside new team collaboration models and processes to ignite new ideas and creativity.

Built and developed the Originals Marketing team for HBO Max from the ground-up, as part of the initial DTC leadership launch team. Fully integrated marketing leader for the highest-priority campaigns across strategy, creative, social, events, partnerships and media, delivering premium consumer-driven experiences and breakthrough cultural moments. Led a best-in-class marketing team that breaks the mold, fueled by innovation & creativity, surrounded by a positive & collaborative team culture. • Led the global premiere event, Zack Snyder's Justice League, across 22 countries and breaking Twitter’s record as the most-talked-about movie. With breakthrough creative, first-to-market interactive red carpet, fan-creator programs and marquee partnerships with PUMA, Twitch and imdb. • Created the biggest cultural moment of the year with the Friends Reunion, driving business growth as a top grossing app. Strategic positioning and creative across multiple audiences with billions of views in earned media integrations across Meta platforms, TikTok, and robust creator programs. • Revitalized the Gossip Girl brand with a GenZ social-first strategy, resulting in the most-watched HBO Max series debut. Delivering double-digit growth across social conversation and new audience engagements. Featuring a Times Square Fashion Show, partnerships with Instagram, MONSE and Vogue.

Spearheaded the social marketing & media strategies for Amazon Originals on Prime Video, as a key team leader across all global integrated marketing campaigns. Led a team of social strategists and content creators - implementing streamlined cross-departmental collaboration to enhance agility in content creation, leveraging data-driven targeting and analytics, with new technology tools to develop the social media team of the future. • Exceeded quarterly goals across fan growth and total engagements through industry-leading social campaigns across 40+ social communities. Including Super Bowl initiatives with exclusive social first-looks, pop culture stunts at Coachella, and award-winning campaigns for Marvelous Mrs. Maisel and Jack Ryan. • Led The Boys social campaign launch, resulting in one of Amazon’s most watched series of all time. Strategic fandom strategy expanding from comic book audience to broad cultural appeal, with custom content and San Diego Comic Con stunt.

Led the consumer engagement strategies and marketing programs across all Disney Channel digital & social platforms, reaching over 25MM fans. Define storytelling and content curation to drive conversations and buzz, including promotional partnerships, events and paid media.• Key focus on priority campaigns across the portfolio of Disney Channel, Disney Junior and Disney XD networks to deliver against kids, parents and family-driven entertainment experiences. Brands include Descendants, DuckTales, Muppet Babies, Star Wars, Andi Mack and Fancy Nancy.• Drove future innovation with first-to-market programs in Augmented Reality, custom Unity experiences and crowdsourced activations. • Integrated new multiplatform measurement tools to evaluate performance against defined KPIs and turned insights into actions to maximize campaign effectiveness.

• Led Disney’s preschool brand, Disney Junior, to the #1 premiere preschool cable and digital content destination, focusing on new trends among millennial moms and kids, strategic media and social strategies to drive awareness and affinity. Premiere portfolio of franchises include Sofia the First, Mickey Mouse Clubhouse, The Lion Guard, Doc McStuffins and Elena of Avalor. • Spearheaded the historic series debut of Disney’s first Latina Princess, Elena of Avalor. A groundbreaking marketing campaign delivering 24M viewers, a Univision partnership, robust influencer strategy, and the park’s first livestream debut. • Expanded earned marketing reach by implementing first ever co-marketing partnerships and nationwide tours. Doc McStuffins event in Times Square delivered record-breaking attendance and national media buzz. Crafted integrated marketing approaches with partners such as LEGO, Unity, BuzzFeed, YouTube and national brands to expand marketing opportunities.

• Led all HAPPIEST BABY business & brand strategies across entertainment, publishing, digital, consumer products, marketing/PR, apps, partnerships and operations to drive new monetization models and refresh the brand. • Created new strategic partnerships with publishers and forged new business development deals to expand distribution in packaged/digital media including new digital content and LIVE theatrical events.• Re-launched brand positioning to stay current with consumer base, including a refreshed content-driven website, new mobile apps, style guide & brand identity, and further developing extension brands.

• Leader of $200MM entertainment portfolio of premiere franchises including the #1 Thomas & Friends, Barbie, Fraggle Rock, Leapfrog and family movies, crafting compelling Home entertainment & digital strategies that exceeded bottom-line revenue and drove brand growth every year. • Led a team focused on executing multiple projects through the product launch cycle including creative positioning, packaging, P&L, consumer advertising, retail promotions, and sales strategies.

A mentorship nonprofit providing the structure for girls (and those who identify with girlhood) to define their ideal destination and get there - wherever that destination may be. Through Step Up, girls experience more than just mentorship. They find community, feel empowered to expand their horizons, and develop the skills they need to navigate life’s path with confidence.

• Developed Home Entertainment marketing strategies for brands such as Pink Panther, Michael Moore, and Hello Kitty on the Library/Family team, contributing $50MM annually to MGM’s business. • Created analytical post-mortem recaps on every marketing campaign, merging all business and financial benchmarks for the first time ever, identified key leanings, forecasting future sales and title successes.

• Involved with all aspects of retail client base, specializing in eCommerce business process design and online business launches. Clients included: Federated Department Stores, Benetton, and various Internet start-ups.• Spearheaded user-experience testing for eCommerce clients and recommended changes to the business model to offer the consumer a streamlined experience and maximized online sales.