Kristin Coleman Email and Phone Number

Analyzes media consumption, across broad reach and in-market channels, to ensure marketing strategies align with utilization trends and support brand health measures.Leads the strategic development of locally-driven-field marketing plans for 13 DMAs, to support program KPI’s, in partnership with our Agency of Record, PhD.Oversees marketing programs for over 200 Dealerships. Including fund utilization (co-op), media planning and platform enhancements, to their owned digital and social properties.Manages Field Consultants, who ensure adherence to brand guidelines, alignment with national media and health of demand and in-store process, by Dealership.Oversees the planning and execution of over 60 million dollars in media, annually.Collaborates with the national experiential, distribution and sales operation teams to develop integrated plans for auto shows and an average of bespoke events. Supports the planning, communication and execution of National and Regional Dealer council meetings.

Managed 63 digital agency personnel and 3 internal leads.Oversaw the front and back-end development for BMWUSA.com.Managed creative development, hosting, caching services and marketing science.Developed standard operating procedures for quality assurance, in the UX, and content accuracy.Managed 20 million in creative, technical development and hosting costs, annually.Partnered with IT, globally to launch the first responsive platform, for BMW, via the Adobe AEM 6.Implemented agile work streams, to improve speed to market for daily content updates.Implemented the first standard, monthly online to offline attribution sales report, based on user interactions,digitally, in partnership with JD Power.Forged strong partnerships with sales, product, financial services and aftersales teams to support sales initiatives, product launches and integrated campaigns.Managed the Digital RFP consolidating the creative and development agency partners from 3 to 1.

Database administration and website design, globally in partnership with IT.Designed and deployed email marketing programs, in North America and Europe, sent to over 2 million subscribers.Defined and managed the digital product launch process in North America, Europe and Asia.Developed national accounts, including Amazon, Best Buy and Costco, delivering their message, programs and product transition, within distributor marketing plans. Increasing revenue, year over year, for Amazon by 28.2%.Managed their social agency, responsible for social media monitoring, engagement, content development, and platform growth, across owned, paid and earned channels.Collaborated with external agencies to implement SEO strategies to improve search engine rankings.Partnered with internal departments and external agencies to source and develop plans for delivering multi-channel marketing campaigns.Leveraged cost-effective marketing management, through vendor negotiations, ending the first fiscal year 10% under budget.

Developed integrated traditional strategies with targeted digital advertising campaigns, to increase clients market share and profitability.Developed and implemented their ad serving platform, in partnership with Microsoft.Managed social media marketing strategies to optimize ROI and revenue growth for over 100 clients.Developed fan acquisition and lead generation strategies through social advertising and third-party social applications.Created personal brand and online reputation management strategies, for over 200 clients.Supervised over 100 search adverting campaigns, leveraging Marin search marketers bid optimization platform, to optimize based on conversion goals.Attained Google AdWords Certified Partner status.Analyzed detailed statistics about website visitor behavior to understand onsite engagement rates and consult on process for lead handling.Launched the USA's first Spanish car buying program, Auto Amigos, powered by Univision.