Kristin Powers Email & Phone Number

Charlotte, North Carolina, US

Stadtkreis 1 Altstadt, Zurich, CH

- Regional lead for marketing automation through Marketo- Responsible for the planning, execution and measurement of partner, customer and prospect email campaigns- Lead development and automation of regional marketing reporting, including revenue attribution, digital campaign results, and telemarketing impact- Review and optimize nurture and reengagement.

Stadtkreis 1 Altstadt, Zurich, CH

- Oversaw creation, implementation and analysis of programmatic digital campaigns- Managed terrestrial radio and podcast advertising from media buys through copywriting and recording- Managed creation and optimization of season long omnichannel ad campaigns with the NHL and NFL through Bell Media - Supported the global sponsorship team with localized.

Stadtkreis 1 Altstadt, Zurich, CH

- Responsible for VAR partner marketing communications using Marketo- Managed VAR SPIF program including vendor management and oversight of payments- Owned and managed content and updates on the partner portal- Planned and executed two large partner conferences- Support Channel Marketing Managers and Head of Channel Marketing as needed

Palo Alto, California, US

Marlborough, MA, US

• Lead multiple cross-functional teams simultaneously to develop, implement, and manage integrated marketing campaigns for three strategic initiatives.
• Develop and advocate for specific branding and messaging for multiple internal departments resulting in lifted traffic and sales.
• Partner with CPG companies to develop meaningful and mutually beneficial content for use in tactical campaign components.
• Select and utilize numerous channels to most appropriately communicate messaging including: POS marketing, direct mail, email, video, editorial content, couponing, in-store demos, direct mail sampling, and in-store.
• Ensure all tactics align with overall brand priorities as well as departmental business objectives.
• Collaborate with analytics teams to review past performances and apply results to future campaigns.

Marlborough, MA, US

• Act as the gatekeeper between the BJ’s brand voice and external business partners including Verizon Wireless, DISH Network, World Travel Holdings, US Vision, and many others.
• Liaised with internal and external stakeholders in the specialty group to ensure that the marketing goals for all parties were met.
• Manage work flow and day-to-day execution on of various vehicles across multiple businesses and industries simultaneously.
• Served as main point of contact on major credit card partner accounts.
• Assisted in managing two, $1.5 million budgets for credit card partner initiatives.
• Continued to lead email marketing for the brick-and-mortar side of the business.

Marlborough, MA, US

• Lead email marketing for the brick-and-mortar side of the business.
• Led development and execution of quarterly magazine read by 5.3 million members.
• Attend and directed photo shoots for advertisements and editorial content.
• Managed 60-page coupon mailer distributed to 3.5 million members monthly.
• Provided detailed reports to finance and control teams to guarantee coupon accuracy at store level.
• Support the Assistant Vice President, Manager of Marketing in implementing strategic initiatives.

Dudley, MA, US

Pittsburgh, PA, US

• Supervised sales floor.
• Provided exceptional customer service to all constituents.
• Monitored sales inventory to maintain an appealing and efficient experience for customers.
• Handled multiple business transactions and used proprietary software to aid customers.

US

• Maintained a strong relationship with vendors particularly for past due accounts over 90 days.
• Liaised with vendors and supervisors regarding critical account information.
• Analyzed invoices for AP manager and kept organized, concise reports.
• Organized payment of all shoe vendor invoices to correct backlogs and reduce past due invoices.
• Utilized Oracle to enter miscellaneous invoices.

Bachelor'S, Marketing

Education record