Kristin Regner Email & Phone Number

• Project-manages campaign workflows to ensure timely, responsive, and transparent service to Direct Buy stakeholders. Is able to re-prioritize while operating within a fast-paced environment, while maintaining attention.
• Serves as a subject matter expert on all things Paid Social to help Paid Social Activation Managers through strategy, activation, and troubleshooting to consistently deliver efficient and high-quality campaign.
• Analyzes and interprets previous campaign performance to inform campaign planning
• Assists in onboarding of new hire Paid Social Activation Managers
• Expertly guides and manages relationships within the team and with key stakeholders. Answers stakeholder inquiries competently and efficiently. Coordinates with internal team members when necessary
• Manages ongoing relationships and coordination between Direct Buy team and Social Platform and Social Tools partners

-Leveraged knowledge of paid social best practices to identify optimal platform and ad placements that supported campaign goals-Identified innovative tactics, testing opportunities, or additional audiences to expand reach-Adopted Paid Social Activation Team processes and templates for consistency of the Global Media, Paid Social product across.

Greater Minneapolis-St. Paul Area

-Plan and execute campaigns across social platforms: Facebook/Instagram, Snapchat, Twitter, Pinterest, LinkedIn, Reddit and TikTok-Provide recommendations and points of view on campaign structure, targeting, creative opportunities, display network, and other facets of paid social in accordance with client goals.-Lead account/campaign build, optimizations.

Minneapolis, Minnesota

-Deliver paid social buying including but not limited to building ad sets and ads and ensuring build aligns with execution brief-Refine quality of paid social buying work inclusive of testing and building audiences, quality assurance on work before go-live, troubleshooting ads, and assuring quality after launch-Define and share audience, ad, and bid.