Kristin Regner Email & Phone Number

Saint Paul, Mn, Us

• Project-manages campaign workflows to ensure timely, responsive, and transparent service to Direct Buy stakeholders. Is able to re-prioritize while operating within a fast-paced environment, while maintaining attention to detail• Serves as a subject matter expert on all things Paid Social to help Paid Social Activation Managers through strategy, activation, and troubleshooting to consistently deliver efficient and high-quality campaign performance and deliverables• Analyzes and interprets previous campaign performance to inform campaign planning• Assists in onboarding of new hire Paid Social Activation Managers • Expertly guides and manages relationships within the team and with key stakeholders. Answers stakeholder inquiries competently and efficiently. Coordinates with internal team members when necessary • Manages ongoing relationships and coordination between Direct Buy team and Social Platform and Social Tools partners• Works closely with other Associate Media Supervisors to ensure consistency of process and deliverables• Assists in the development and documentation of best practices for improving operational and performance efficiencies within the team

-Leveraged knowledge of paid social best practices to identify optimal platform and ad placements that supported campaign goals-Identified innovative tactics, testing opportunities, or additional audiences to expand reach-Adopted Paid Social Activation Team processes and templates for consistency of the Global Media, Paid Social product across accounts-Monitored campaigns for optimization opportunities and implemented actions across platforms-Analyzed data to identify trends and learnings across audiences, placements, channels, ad sets/variants, and any additional variables that could impact campaign performance-Provided agile, responsive, collaborative, and transparent communications internally and with stakeholders-Contributed to cross-team learning through knowledge sharing, peer-to-peer campaign QA, and willingness to participate in trying new tactics, channels, pilots, betas, etc.

Greater Minneapolis-St. Paul Area

-Plan and execute campaigns across social platforms: Facebook/Instagram, Snapchat, Twitter, Pinterest, LinkedIn, Reddit and TikTok-Provide recommendations and points of view on campaign structure, targeting, creative opportunities, display network, and other facets of paid social in accordance with client goals.-Lead account/campaign build, optimizations and reporting execution on an on-going basis.-Extract, compile and analyze campaign performance data to build actionable insights that drive campaignoptimizations and future paid social strategies.

Minneapolis, Minnesota

-Deliver paid social buying including but not limited to building ad sets and ads and ensuring build aligns with execution brief-Refine quality of paid social buying work inclusive of testing and building audiences, quality assurance on work before go-live, troubleshooting ads, and assuring quality after launch-Define and share audience, ad, and bid optimization opportunities in real time-Extract, compile and analyze campaign performance data to build actionable insights that drive campaign optimizations and future paid social strategies-Pulling reporting and consolidating business insights from the results