Is your brand struggling to keep your fans excited and engaged? Have your social profiles hit that dreaded plateau? Are you telling your brand story confidently and consistently? No? Then we need to talk! These challenges and struggles creep up when a brand strays from the basics of running effective social media and content channels. IMO, a brand can’t unlock its full storytelling potential until it gets the fundamentals right. How do I know? I spent the bulk of my career building incredible teams who excelled at the fundamentals, telling a more engaging brand story in the process. It ain’t glamorous, but it gets the job done, and fans love it! My approach evaluates your brand’s current efforts, uncovers hidden superpowers, shores up the functional pillars, and resets goals on more solid footing. It’s this foundational work that never gets checked off the infinite to-do list - let’s face it, who has time just trying to keep up with the “work”? With my perspective, insights and expertise, I will clarify your brand story and accelerate growth and engagement on your owned media channels. I do this work for you, so you don’t have to! Prior to hanging out my consulting shingle, I served as Nickelodeon’s Senior Vice President of social media and digital video strategy, where I was instrumental in sustaining Nick’s run as the #1 kids’ television network, building the brand’s relevance for a new generation. I am an alumna of UCLA and proud Double Bruin (’91 & ’04), holding an MBA from The UCLA Anderson School of Management and a BA in History with a Business Emphasis. Go Bruins!