• Worked closely on the ground with production crews for independent films (Barely Lethal, Your Right Mind) and an Amazon TV Pilot (Really) to coordinate pre-publicity, talent and EPK shoots. • Responsible for purchasing and negotiating media buy for campaign launches and optimizing their effectiveness.• Directed photo, video and commercial shoots for film properties and celebrities.• Conceptualized and orchestrated marketing campaigns that effectively reinforced and built brand and feature film title awareness.• Oversaw the execution of all assets including EPK, digital art, key art, trailers, promotional items and marketing collateral.• Booked interviews with major media and scheduled national press tours and film junkets.• Maintained and fostered relationships with vendors, filmmakers, talent and theater exhibitors.• Directed all aspects of red carpet events including set up, permits, security, staffing, talent schedule and press line.

• Launched multi-level eCommerce platform to market, including creation of training manuals and marketing collateral, personalized training of all staff and providing sales support.• Executed a direct marketing initiative resulting in 64% increase in clients for the Build the Store program.