Kristin Stires Email & Phone Number

Austin, TX, US

• Manage branding for client accounts: Hitachi Construction Machinery-North and South America, John Deere, and Waratah Forestry Equipment.
• Create and manage content while providing day-to-day client services; supervise public relations and advertising.
• Ensure all content and creative assets reflect a consistent voice in tone, brand and vision for each client and their sub-segments. Tailor each brand voice to fit specific communications channels.
• Develop, write and edit branded content across print, digital, video and social media platforms; collaborate with content team and manage content development.
• Collaborate with clients, design team, photographers and videographers on development and completion of creative assets; create and maintain editorial timelines; serve as a final reviewer for all brand copywriting.
• Served as managing editor of Hitachi’s quarterly publication BREAKOUT magazine; produced 22 consecutive issues.

On-site Waco, Texas + Remote From Lawton, Okla., March 2010 - May 2013

• Coordinated and managed the development, budgets, design, photography, copy and publication of departmental print and digital projects; scheduled and supervised more than 150 photo shoots.
• Produced 11 consecutive issues as managing editor of the semiannual Baylor Business Review magazine; wrote 24 feature articles and oversaw all content development; managed online and app content for the magazine.
• Led team efforts to research, create, budget and launch the first Baylor University-published magazine app, the Baylor Business Review iPad app; app garnered more than 1,580 downloads in 48 countries within one year of.

Waco, Texas Area

• Wrote articles published in the Baylor Business Review and Central Texas TRAVELHOST magazine.

Waco, Texas Area

• Coordinated annual community campaign that raised $2.2 million; provided support to more than 150 community volunteers, 20 United Way agency directors and 34 United Way board members; maintained campaign communications.
• Scheduled and coordinated guest speakers for more than 175 donor company employee meetings; served as guest speaker for more than 40 United Way community presentations; planned and directed three-day annual training.

Ba, Journalism/Public Relations

Ma, Communication

Master'S Degree