**Why You Should Follow Me. TLDR**1. I’ve guided a large agency team in creating more than 5,000 press-earning content marketing campaigns over 15 years. I’ve seen it all.2. I post daily during the week. Nearly everything I post is meant to add something entirely new to the Content/SEO/PR conversation. New ideas matter, and I aim to bring them.3. You will learn about how AI and marketing are beginning to intersect in a massive way. I frequently discuss predictions for how AI will be changing all aspects of search, social, content and PR.4. I’ll answer questions or provide feedback to anyone, just ask!Bio:I'm a seasoned content marketer whose focus over the last 15 years has been on staying at the forefront of press earning content creation and promotion online. While the methods have changed as new channels have emerged, the base principles remain the same. Create something that provides value, activates emotions, and demonstrates to the brand's unique selling proposition in an organic way, and it is possible to see the unmatched power of content-based inbound marketing. I believe that we've entered a new era in how brands and customers interact, an era characterized by a more equitable business-consumer relationship. Customers have more choice and more voice than ever before, and as a result, companies need to find new ways to provide value through their marketing. It is no longer enough to simply get the word out. Customer-brand relationships are now much more reciprocal and transparent. Valuable content is the new currency of this evolved relationship. Over the last 12 years at Fractl, my partners and I have put our heart and souls into creating what we believe to be the best team and processes out there for creating and promoting content that yields consistent and high levels of success. By developing a deep understanding of a brand's goals, and connecting those goals with the needs of their audiences, we've been able to drive unprecedented ROIs for clients in some of the most competitive niches online. If you think Fractl could help your business meet its goals through content, I'm always happy to provide advice, or give my opinion. Please don't hesitate to reach out for any reason at all. I can be reached at Kristin@frac.tl