Kristin Williamson Swenson Email and Phone Number
Kristin Williamson Swenson work email
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Kristin Williamson Swenson personal email
I'm the builder and protector of purpose-driven brands and reputation advisor to high-profile executives and teams who are on a mission to make some good happen. I'm a former CMO with 15+ years of PR and brand strategy experience for $0 non-profit initiatives to $300+ million tech projects in one hand, and an MBA from a top business school in the other.My experience includes directing crisis communications for prominent brands and leading PR and marketing for tech organizations and leaders who have taken the TED main stage and graced the pages of The Wall Street Journal, Vox, Tech Crunch, and Popular Science.I'm inspired and motivated by the big-dreamers, the go-getters, and the change-makers––the ones just like you.All of that inspiration goes into helping you build an Everlasting Brand that people love and can stand strong in today's always-changing world––no matter what comes your way.I launched Positioned because I'm a big believer that branding and PR alone aren't working anymore. These days it takes a lot more than buzzy press releases and flowing content to build a brand that creates community, sparks action, and lasts the tests of time, adversity, and even failures.It takes values-based leadership, a whole-hearted mission, people-first communications---and business practices that back up the stories you tell.Throw me your stickiest communications and reputation challenges. I come tested and ready to bring calmness, clarity, and creativity to your most important and complex brand opportunities.Let's build your Everlasting Brand together!
Positioned
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Chief Executive OfficerPositioned Jan 2020 - PresentI am the principal of Positioned, where we believe that in today's environment PR & branding alone aren't working anymore. Positioned helps purpose-driven companies and high-profile executives build Everlasting Brands through a combination of impactful values-based brand strategies, people-first communications, and proactive crisis prevention and management. In addition to providing an impactful collaboration to clients, I oversee the agency's business operations, finance, marketing, and recruiting freelance collaborators.
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Chief Marketing OfficerNational Center For Supercomputing Applications Mar 2016 - Feb 2020I served NCSA, the nation's leading computing and data research center, by leading strategic marketing communications and public affairs for its $286M annual project portfolio and $73M in research expenditures (FY19). I counseled leadership on communications considerations for decision making, oversaw the creative services and communication offices (up to 14 employees) and provided significant support in the areas of crisis communications and government affairs. During this time, my team's efforts resulted in 590 media mentions in prominent outlets such as The Wall Street Journal, TechCrunch, Fast Company, Politico, Scientific American, Washington Post. For three of those years, I also served as the national External Relations Manager for XSEDE (a five year, $110M NSF cyberinfrastructure grant), developing communication plans, leading teams, and overseeing a 2.5M communications budget. -
Director Of Public RelationsBenefit Planning Consultants, Inc. Jul 2011 - Mar 2016Champaign, IllinoisI served BPC by providing marketing communications and government affairs counsel. During my tenure, I directed the re-branding of the 36-year-old firm, including visual identity and brand narrative. I managed public relations campaigns that help BPC's earn two Best Places to Work in Illinois awards. My most memorable effort was to develop the brand identity, public relations campaigns, and programming for the formation of a new social responsibility non-profit.
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Candidate For Illinois House Of RepresentativesKristin Williamson For State Representative Sep 2013 - Nov 2014Champaign & Urbana IllinoisI was nominated to run for the Illinois House of Representatives. During the campaign, I raised more than $300,000 in financial resources. I built coalitions with diverse community groups and recruited 75+ active volunteers. I was hands-on in the development of a strategic campaign plan that included issue development, identifying voters, grassroots canvassing, public outreach, and data management. I engaged constituencies by knocking on 1000s of doors, conducting regular media interviews, participating in debates, and media buys for print, social media, digital ads, and television. Ultimately I did not go on to win that election but gained an incomparable wealth of experience.
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Public Relations ManagerWolfram Alpha, Llc May 2009 - Jul 2011Champaign, IllinoisIn this role, I managed a seven-member public relations team responsible for promoting one of 2009's most anticipated technology products, the award-winning Wolfram|Alpha, and providing PR counsel to its high-profile CEO. I worked with interior and external senior leadership to coordinate product and initiative launches with collaborators. I was the managing editor of the Wolfram|Alpha Blog, reaching 4 million unique readers annually. I was responsible for managing international social media programs, media placement, and campaigns. I partnered with video production, design, development, and technical staff to create web programming and promotional campaigns for live webcasts to create compelling content and customer experiences. -
Political Operations And MarketingBartell & Barickman, Llp. Apr 2007 - May 2009Urbana-Champaign, Illinois AreaIn this role, I produced marketing and public relations campaigns for the organization and public affairs initiatives. Primary responsibilities included the production of large-scale events, managing data, writing press releases, newsletters, websites, and social networking and served as a spokesperson for television, radio and print media interviews.
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Political OperationsChampaign County Republican Central Committee Jun 2006 - Nov 2008In this role, I leveraged political data to develop public relations campaigns for the organization and individual candidates, including writing press releases, newsletters, websites, and social networking and served as a spokesperson for television, radio and print media interviews. In 2008 I executed county‐wide grassroots campaign operations including the management of 120 volunteers.
Kristin Williamson Swenson Skills
Kristin Williamson Swenson Education Details
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Master Of Business Administration - Mba -
Political Science And Government -
Political Science And Government
Frequently Asked Questions about Kristin Williamson Swenson
What company does Kristin Williamson Swenson work for?
Kristin Williamson Swenson works for Positioned
What is Kristin Williamson Swenson's role at the current company?
Kristin Williamson Swenson's current role is Crisis Communications & PR Strategist Meeting Brands at the Intersection of Business Operations & Reputation Management.
What is Kristin Williamson Swenson's email address?
Kristin Williamson Swenson's email address is kr****@****inc.com
What schools did Kristin Williamson Swenson attend?
Kristin Williamson Swenson attended University Of Illinois At Urbana-Champaign - College Of Business, University Of Illinois Urbana-Champaign, Parkland College.
What are some of Kristin Williamson Swenson's interests?
Kristin Williamson Swenson has interest in Children.
What skills is Kristin Williamson Swenson known for?
Kristin Williamson Swenson has skills like Public Relations, Press Releases, Social Media, Marketing Communications, Public Speaking, Media Relations, Blogging, Marketing, Politics, Event Planning, Speech Writing, Strategic Planning.
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