One of my supervisors once said to me, “If we’re ever in the trenches of war I would want you there.” A cool head, a clear strategy, and multiple solutions are what you need to navigate a war zone and sometimes business can feel like that too. Luckily, in both cases you’re not alone, and getting people on board with business goals is one of my superpowers in creating specialized, high-performing teams. Here is how I do it:CREATE REVOLUTIONARY SOLUTIONSAs I am a very customer-centric marketer the end-user is always taken into consideration. I don’t shy from bringing up new ideas and making them actionable. I pride myself in developing omnichannel plans that drive business KPIs.SKYROCKET TEAM PERFORMANCEPeople are the essence of any organization – way beyond the work, product, or services produced – and I take pride in putting together high-performing teams. The common thread of my leadership is my enthusiasm to find others’ “spark” that makes them want to give 110%. Mentoring others either formally or informally is my “spark.”DEFINE THE WHITE SPACEI thrive in ambiguity and am undaunted by tabula rasa in what needs to be done. As SVP, Product Marketing at Bank of America we had purchased Countrywide Insurance. Acquired customers had to be guided on how to avoid foreclosure in easy-to-understand communications which had never been done before. The campaign mitigated home foreclosures by 10% and improved customer experiences around short sales.USE DATA TO BACK DECISIONSI take the time to analyze the situation to uncover the truth to business opportunities through marketing solutions and I’m adept at getting other people on board to work together to solve these challenges while driving more revenue to the bottom line and solving company goals.While at Allstate, Canada needed to reposition the brand. While they believed Canadians were entirely different from US customer, I spearheaded research to get the data we needed to formulate the right message. The new campaign didn’t have to vary too much from US messaging and catapulted Allstate into the top 10 insurance providers in Canada.HOW CAN I HELP YOU? If you are looking to take your organization to the next level and need someone who listens, gathers data, and makes recommendations to help formulate business strategies and develops omnichannel marketing plans; I can be reached at kristin.w.mcdaniel@gmail.comIntegrated marketing, market research and customer insights, omnichannel plan development, B2B, strategy development, business transformation, portfolio marketing, customer experience
Listed skills include Marketing Communications, Marketing Strategy, Integrated Marketing, Marketing, and 46 others.