Kristin Xiong Email & Phone Number

Roswell, Us

- Administer and manage all social media channels and build out social media content calendar- Create and curate all social and digital marketing content including text/copy, graphics, videos, and emails- Create awareness campaigns demonstrating value to new customers and implement retention, personalization, and nurture campaigns to existing customers- Design and implement platform-specific digital marketing strategies that align with overall company goals (conversions, awareness, sales, etc.)- Develop marketing programs to increase awareness, reputation, and image with existing customers and prospective customers- Ensure all social and digital marketing content is in line with our brand voice, values, and overall aesthetic- Manage editing, approval, and scheduling of all posts for all platforms- Monitor trends and news in digital marketing/social media tools, applications, channels, design, and strategy to inform future growth strategies and opportunities- Oversee marketing automation efforts such as email builds, landing pages, and etc.- Regularly monitor and report on all digital marketing campaigns' performance and speak to the impact on overall marketing objectives- Work with agencies to support successful programs

Roswell, Us

- Analyzed website and social media traffic- Built and maintained social media and marketing calendars- Created email marketing campaigns and monitor subscription goals- Oversaw day-to-day social activity and create new content for all social media platforms (Facebook, Instagram, Twitter, Pinterest, and LinkedIn)- Developed and created campaign ads (search and social) that align with the brand message- Designed graphics and marketing images for website, social, email, and print- Researched and created content for the My Day Blog- Took product and lifestyle photographs for online assets

Atlanta, Georgia, Us

- Acted as a digital project manager, a coordinator between Account Executives and the Central Ad Operations team ensuring accurate order placement and fulfillment of client digital campaigns- Entered insertion orders in workflow tool for trafficking and creative production- Oversaw the implementation and continued success of campaigns- Identified optimization opportunities for digital campaigns (including search marketing (SEO/SEM), targeted display/ video, retargeting, and mobile optimizations)- Developed in-depth/custom campaign reports for Account Managers and clients to effectively show campaign success and explain optimizations (through use of campaign dashboard and client provided Google Analytic.)- Coordinated digital creative fulfillment, working with Account Managers and the Central Ad Operations team

Atlanta, Georgia, Us

I was selected as one of six candidates in the United States who was chosen for the Cox Media Group's Digital Talent Program 2018-2019. This highly competitive one-year position is available for recent college graduates to learn about the digital media field. I was selected for the Digital Media Associate position at the Cox Media Group Tulsa market. Highlights of all I have done in my one-year program:- Provided assistance to AE’s in client research, sales presentation material creation and proposal development in alignment with customer needs and goals- Assisted Digital Team in analyzing client marketing goals and develop needs based digital solutions- Created over 100 custom monthly and quarterly campaign reports- Worked on over 100 creatives (display ads, Facebook ads, etc.)- Worked with $100k+ accounts overseeing digital campaigns execution and analysis- Handled all social media accounts for CLS: Twitter, Facebook, Instagram, and LinkedIn doubling followers on all accounts

Dahlonega, Ga, Us

- Created marketing efforts for CTLL and other offices under Academic Affairs- Developed a new website interface for CTLL by teaming with our University Relations team- Maintained the CTLL's social media pages, such as Facebook, Twitter, and WordPress- Be a liaison between the Academic Affairs offices and faculty- Helped coordinated over 50 faculty events on campus for faculty, such as New Faculty Orientation

Dahlonega, Ga, Us

- Inserted student information into a database- Made copies and scanned paperwork for the office and department heads- Helped with various office duties

Addlestone, Surrey, Gb

- Organized marketing communication assets (documents, photos, and files) and identified gaps of content, photography, and graphic needs- Maintained CHEP's social media updates- Coordinated updates to and approvals of content

- Publish written articles - Engages with readers and followers to generate interest and inspire future content

Indianapolis, In, Us

- Worked closely under the direction of the Director of Marketing, Assistant Director of Marketing, Guest Services Manager, and Marketing Assistant to develop and implement special events and promotions- Maintained good contact with mall personnel and helped coordinated efforts and participation during promotions- Assisted in coordinating Simon Kidgits Club special events

Burbank, Ca, Us

- Worked in Attractions in Magic Kingdom Tomorrowland- Worked on operated machines - Created magical moments for guests- Completed a Disney marketing communications course

Dahlonega, Ga, Us

- Assisted the needs of the Dean of Students- Filed paperwork- Made copies- Answered phone calls- Planned and organized leadership events on campus, such as the Student Leadership Conference in every fall semester- Created the first restroom newsletters, The Oval Office Times, on the Gainesville Campus

Atlanta, Georgia, Us

- Shadowed Department Supervisors to learn key responsibilities- Completed an assigned business analysis- Interacted with Regional and District Leaders to obtain exposure to retail environment- Participated in opportunities to create professional developmental plans- Created new marketing platforms, such as Facebook and Twitter- Created and redesigned flyers for in-store uses- Planned and implemented marketing strategies to help grow our consumerengagement, such as revamping our weekly workshops

Boston, Massachusetts, Us

- Performed marketing campaigns for Macy's brands through social media- Drive traffic to my Fluent promoter website

Chicago, Il, Us

- Organized paperwork- Made copies- Assisted the front desk offices- Assisted families with their specific needs

Bachelor Of Business Administration (Bba), Marketing

Associate Of Arts (A.A.), Business Administration

Education record