Kristin Yerecic Scott Email & Phone Number

New Kensington, Pa, Us

New Kensington, Pa, Us

New Kensington, Pa, Us

As the Marketing Director at Yerecic Label, I am responsible for the development, implementation and evaluation of the marketing strategy and budget. In addition, I work closely with Yerecic Label's Key Account Managers to provide valuable and thoughtful materials to engage prospects and customers. - Areas of focus: strategic thinking, marketing, advertising, consumer research, and public relations - Create an annual marketing calendar and budget that is reported on to Yerecic Label leadership including Board of Directors - Member of Yerecic Label Board of Officers, responsible for organization influence and decision making- Develop and maintain materials in Sales Toolkit Center including the latest in label industry trends through label samples. flyers and sales deliverables - Strategic partnership and participation in consumer research projects for fresh food industries that Yerecic Label services including research such as The Power of Produce - Easy Fresh Cooking® Protein and Produce label line update, including new Pinterest digital platform - Project lead in development of Yerecic Label eCommerce site, privately launched in 2019- Develop press releases to secure placements in industry publications - Tradeshow planning and analysis including events with over 20,000 attendees- Active member in a variety of industry associations such as Southeast Produce Council, Food Marketing Institute and TLMI (formerly Tag and Label Manufacturers Institute)

New Kensington, Pa, Us

As the marketing manager at Yerecic Label, I am responsible for the development, implementation and evaluation of the marketing budget and strategy. I work with Yerecic Label leadership to create a cohesive and influential brand in the industries we serve. - Areas of focus: marketing, advertising, consumer research, public relations and content marketing - Strategic partnership and participation in consumer research projects for perishable industries that Yerecic Label services including research such as The Power of Produce and Protein and the Plate- Easy Fresh Cooking® Protein and Produce label line update, including new Pinterest digital platform - Project lead in development and current manager of YLfresh.com, launched Fall 2016.- Develop press releases to secure placements in industry publications - Tradeshow planning and analysis including events with over 20,000 attendees- Management of a variety of Yerecic Label platforms including WordPress, Google Analytics, YouTube, LinkedIn, Facebook- Active member in a variety of industry associations such as Southeast Produce Council, Produce Marketing Association and Tag and Label Manufacturers Institute - Develop and implement Sales Toolkit materials such as flyers, presentations, sample materials for the Yerecic Label Key Account Managers

New Kensington, Pa, Us

As the Produce Marketing Assistant, I worked with Yerecic Label's VP of Sales and Marketing, to create a cohesive brand for Yerecic Label.Skills Utilized:-Secure advertising and sponsorships for 2014 and monitor effectiveness through Google Analytics- Part of the team to develop overall website concept, write copy and determine graphics for YLFresh.com, Launched May 2014-Develop press releases to secure placements in produce industry publications including AndNowUKnow, The Packer, The Produce News, and Perishable News-Tradeshow procedure creation, planning and analysis for 2013 & 2014 including events with over 5,000 attendees-Prepare pre-show material to distribute to 200-500 sales leads based on show size-Work with Midan Marketing to conduct LabelBling focus group research in August 2013-Research and creation of marketing materials such as flyers and news releases for new products or innovations-Contribute to improvement initatives in marketing department

New Kensington, Pa, Us

In my first years of working at Yerecic Label, I worked as a receptionist and customer service representative. Skills Utilized: Customer communication, Order placement, Assisted in developing environemntally friendly line, YerecicGreen!, Maintain and organization sales sheet project

Millen, Ga, Us

Proud Board of Directors member for the Southeast Produce Council (SEPC). As part of this role, I co-chair the Education committee and Palmer Home for Children committee for the council.

Nashville, Tennessee, Us

Proud to work with TLMI to help grow the label and packaging industry! Focused on showing that this industry is full of #LabelLeaders that are focused on sustainability, technology and innovation!

Athens, Ohio, Us

-Evaluate clients and offer contract extensions to quality contacts-Restruacture organization to add Board of Director positions-Work with other members of the executive board to restructure firm communication and positions-Maintain and improve relationships with clients such as, Athens County Humane Society, Express and Cardinal Health-Assist account supervisors, executives and associates with strategy, brainstorming and client work-Lead all-firm events with members of executive board

-Member of the PRSSA Executive Board as the Senior Account Director of ImPRessions, Ohio University's student run public relations firm.-Work with other board members to encourage member participation, communicate with professionals and raise money for networking trips

-Attend and Contribute to PRSSA meetings with industry members and peers-Participate in additional events such as workshops, fundraisers and conferences

Participate and supervise 4 student-run accounts including: Southern Ohio Copperheads, College Book Store, The House and Bird ArenaSkills Utilized: Team Management and Building, Newsletter Writing, Event Coordination, Design Elements, Client Communication, Blog Writing

Guided 10 account associates in assisting owner, Andrew Stout, with quarterly charity eventsSkills Utilized: Flyer Design and Distribution, Promotional Event Planning, Press Releases

Assisted team with rebranding of on-campus magazineSkills Utilized: Financial Planning, Flyer Design, Event Planning for Release Parties

Strategic Communications, Communication, Journalism, And Related Programs

Education record