Chief Marketing Officer
Chicago, Illinois, Us
Key member of the executive management team primarily focused on establishing clear strategies and objectives for PE funded, start-up, SaaS-based secure, private and compliant communications platform offering secure communications, cyber-security, incident notification and emergency response and emergency management solutions for multiple industries (Healthcare, Financial Services, Government, Energy, Legal and others) as well as patient engagement and clinical collaboration for Healthcare. Synergized revenue, lead generation, go-to-market strategies, and sales /marketing processes to enable achievement of business goals. Owned marketing activities across the buyer journey, including analyst relations, communications, lead generation, sales and marketing operations, and customer care. Interfaced with executive team, board, sales, product, finance, third party agencies, contractors, and an internal team of six staff members. Company spokesperson for analysts, media and various events. Selected Contributions:• Led highly successful branding effort and created consistent messaging for the market.• Built martech stack and integrated marketing programs consisting of both modern and traditionalapproaches, all from the ground up, to produce data driven, customer-focused marketing team.• Increased revenue and grew average deal size 10x YoY last two years.