Kristen Perdue Email and Phone Number
As a Certified AI Officer (CAIO), CAIO Fellow, and member of Mid-Market AI Enablement™ at CAIO, I’ve combined my passion for AI with over 30 years of experience as a dynamic, results-oriented marketing executive. My journey has led me to formally establish AlterBridge Strategies as my primary business. I help businesses unlock the transformative strategic potential of AI. I specialize in aligning leadership with the power of AI to drive unprecedented growth and efficiency.I’ve consistently delivered results throughout my career, helping organizations - from startups to global enterprises - achieve and exceed their revenue and strategic objectives. My innate ability to translate complex technical concepts into clear business value has been a key driver in constructing and implementing effective sales and marketing strategies, building high-performance teams, and creating brands that stand out in competitive markets.I’m known for my transparent and direct communication, relentless drive to break through barriers, and a reputation for getting things done—no matter how challenging the goal.DomainsB2B ● B2B2C ● SaaS ● Enterprise Software ● Gen AI ● AI/Machine Learning ● Cloud ● Data Management ● Big Data ● Compliance ● Privacy ● Digital Transformation ● Data Security ● Risk ● Data Analytics ● Cybersecurity ● AI Governance & Ethics ● AI-Driven Innovation ● Information Governance ● eDiscovery ● Content Archiving ● Mobility ● Emergency Response ● IT Ops ● DevOps ● Regulated Industries ● Public Sector ● Martech ● Legal ● Digital EcosystemsSpecialtiesAI Strategy & Enablement ● AI Governance & Compliance ● AI-Driven Business Transformation ● Leadership Alignment ● Business Strategy ● Marketing Strategy ● Strategic Planning ● Communication ● Growth Strategies ● M&A Integration ● Team Building & Development ● Coaching ● Change Management ● Speaking ● Go-to-Market (GTM) ● Product Marketing ● Positioning ● Messaging ● Branding ● Content Marketing ● Solution Marketing ● ICP Persona Building ● Customer Journey Mapping ● Sales Enablement ● Project Management ● Cross-Functional Leadership ● Customer Experience ● Customer Loyalty ● Partner Marketing ● Vendor Selection & Management ● Pricing & Packaging ● Website Development & Optimization ● SEO ● PPC ● Data-Driven Strategies ● Sales & Marketing Operations ● Lead & Demand Generation ● Account-Based Marketing (ABM) ● Digital & Integrated Marketing ● Social Selling ● Social Media Strategy ● Product Management ● Training ● Budgeting ● Analyst & Media Relations ● Event Management ● Vendor & Agency Management
Alterbridge Strategies
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Ceo & Certified Chief Ai Officer (Caio)Alterbridge Strategies Aug 2024 - PresentAs the CEO and Certified AI Officer (CAIO) at AlterBridge Strategies, I work with leadership teams to embed AI as a strategic, collaborative partner in their business - driving measurable impact, efficiencies, and growth. My approach goes beyond just focusing on the latest tools. I help leadership teams adopt a new AI mindset and reimagine how AI can be used strategically to transform their business for long-term success.My mission is to empower businesses to thrive in an AI-driven future by leveraging AI as a true catalyst for growth and competitive advantage.
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Founder & PresidentAlterbridge Strategies Jan 2020 - Jul 2024fCMO providing strategic planning and guidance to B2B technology companies in areas of go-to-market, branding, customer experience, and martech requirements. Mentored Atlanta start-up community to foster growth and innovation in the tech industry.
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Caimo For Mid-Market Ai EnablementChiefaiofficer.Com Sep 2024 - PresentAustin, Texas, Us -
Caio FellowChiefaiofficer.Com Aug 2024 - PresentAustin, Texas, Us
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Vice President MarketingEvolven Software Mar 2022 - Aug 2024Jersey City, Nj, UsOwned Marketing Strategy, Awareness & Demand Gen, Product Marketing & Messaging, Brand, and Analyst Relations for the company. Evolven is a recognized AIOps leader providing advanced technology that enables enterprises to track all 'actual' changes to configuration that occur in their environment. By using machine learning, Evolven detects and prioritizes the riskiest configuration changes so that customers can prevent and resolve incidents before the trouble starts. IT Operations, DevSecOps, and CloudOps teams experience fewer incidents, faster MTTR, and improved productivity. -
Vice President MarketingOptimeyes Ai Nov 2021 - Feb 2022San Diego, Ca, UsOwned Marketing Strategy, Product Marketing, Brand Creation, and Customer Experience for OptimEyes Ai. The company is the first to market, helping its customers quantify, predict, and optimize their enterprise-wide risk, including cyber-security and data privacy risk - proactively managing their growing risk profiles. Advanced technology conducts a continuous and/or on-demand risk assessment, providing a real-time, zero-trust, centralized view of their enterprise risk, industry-specific benchmarking, quantified risk exposure, and data-rich insights that provide for optimized risk mitigation and decision-making. To find out more - check out www.optimeyes.ai -
Chief Marketing OfficerVaporstream, Inc. Nov 2015 - Jan 2020Chicago, Illinois, UsKey member of the executive management team primarily focused on establishing clear strategies and objectives for PE funded, start-up, SaaS-based secure, private and compliant communications platform offering secure communications, cyber-security, incident notification and emergency response and emergency management solutions for multiple industries (Healthcare, Financial Services, Government, Energy, Legal and others) as well as patient engagement and clinical collaboration for Healthcare. Synergized revenue, lead generation, go-to-market strategies, and sales /marketing processes to enable achievement of business goals. Owned marketing activities across the buyer journey, including analyst relations, communications, lead generation, sales and marketing operations, and customer care. Interfaced with executive team, board, sales, product, finance, third party agencies, contractors, and an internal team of six staff members. Company spokesperson for analysts, media and various events. Selected Contributions:• Led highly successful branding effort and created consistent messaging for the market.• Built martech stack and integrated marketing programs consisting of both modern and traditionalapproaches, all from the ground up, to produce data driven, customer-focused marketing team.• Increased revenue and grew average deal size 10x YoY last two years. -
Board MemberDigital Control Room Jun 2015 - Jul 2016London, London, GbBoard Member of Cookie Reports, the predecessor to Digital Control Room.The company works directly with Global organizations to reduce costs, improve agility and mitigate risk associated with how corporate websites, marketing organizations are operated in relation to the collection, management, and use of personal user information and governance/ identity management. Advised them on marketing, privacy, compliance (GDPR) and branding e.g. consideration of a rebrand to encompass their comprehensive offering. -
Vice President, Corporate & Product MarketingViewpointe Sep 2011 - Oct 2015Charlotte, Nc, UsHired to help drive a new brand and position for the company and its new private cloud information governance solution and services for the financial service industry. Responsible for defining, executing and managing the marketing strategy to drive revenue, build market awareness and brand growth for Viewpointe's services and cloud offering (which included the legacy payments business as well as the new content archive, ediscovery, file share analysis, structured data, messaging and data analytics). Responsible for corporate communications, brand management, analyst relations, product and corporate messaging, content and digital marketing strategy, budget, events, go-to-market and lead-generation strategies to meet revenue goals for the company. Additionally supported sales in revenue generating opportunities on Tiger Teams as a subject matter expert to help close deals. -
Director Product Marketing, Information GovernanceAutonomy Jun 2010 - Jun 2011Cambridge, Cambridgeshire, GbResponsible for global product and solution messaging, go-to-market strategies, programs, advertising and campaigns for the ‘Protect’ product group of on-premises and cloud solutions. based on Autonomy's AI /ML back end engine IDOL. This included the consolidated archiving, eDiscovery, compliance and records management, social media governance, legal information management and content management products of the Protect lineup. Authored and led the creation of internal and external sales tools and supported sales in lead and revenue generating activities. Responsible for event management at conferences such as LTNY, ILTA, ARMA, MER and company led seminars. -
Director, Product Marketing - Information GovernanceCa Jun 2006 - Jul 2010San Jose, California, UsResponsible for naming and then setting overall global product and solution messaging, and go-to-market strategies for two acquired companies in an incubated business unit. This unit became the Information Governance BU and contained Information Governance and Protection solutions (i.e. records and retention management, content archiving, eDiscovery and data loss prevention). Maintained key relationships with analysts, press, customers, and partners to evangelize CA as an innovator, thought leader and trusted partner. Created and authored internal and external sales tools and supported sales in lead and revenue generating activities. Actively involved in event strategy and was an evangelist for the BU, speaking at various events. (ILTA, ARMA, MER and CA World.) -
Director Of MarketingMdy Group International Inc Mar 2005 - Jun 2006Hired to rebrand the company and prepare the company for an acquisition. Responsible for setting overall product messaging and go-to-market strategies for solutions (i.e. records and retention management, email management, imaging, compliance) as well as communication of that strategy to analysts, press, customers, partners, staff and Board of Directors. Responsible for budget, marketing execution and the re-brand of the company, products, and user conference in order to position company for acquisition (in negotiations 9 months after hire date). Sourced, hired and managed international branding team to launch new company and product brands, logo, website, user community, sales tools and collateral 5 months after hire date. Responsible for analyst and press relations, campaigns, advertising, collateral, web content management, evangelism, and event management of conferences such as ILTA, Legal Tech, ARMA, MER, and MDYignite user conference. -
Product ManagerHomes.Com Apr 2000 - Mar 2001Richmond, Va, Us
Kristen Perdue Education Details
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University Of Central FloridaMagna Cum Laude
Frequently Asked Questions about Kristen Perdue
What company does Kristen Perdue work for?
Kristen Perdue works for Alterbridge Strategies
What is Kristen Perdue's role at the current company?
Kristen Perdue's current role is Certified Chief AI Officer | AI Business Strategist | Available for BOD Roles | Gen AI Trainer | Marketing Executive | Speaker.
What schools did Kristen Perdue attend?
Kristen Perdue attended University Of Central Florida.
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