Kristi Lancaster Email and Phone Number

• Develop and oversee the implementation of strategic marketing plans for a list of high-revenue medical journals including high-priority flagship titles, new launch titles, and transition titles in order to increase journal usage, submissions, subscriptions, global profile, and visibility.• Liaise with journal editors, publishers, and relevant society contacts to strengthen key client relationships and ensure that marketing activities are implemented at the highest quality within assigned deadlines.• Ensure an excellent marketing service is delivered across my journal list, so that stakeholders perceive the marketing function and service as dynamic, proactive, innovative, results-driven, and evidence-based.• Serve as the US journals key user for the Altmetric Explorer system. Ensure the Researcher Marketing Team is fully trained on the system, can create automated reports, and can accurately use the system to inform marketing decisions and article promotions.

• Developed and implemented all aspects of marketing (strategy, planning, budgeting, execution, and reporting) for 15 high-priority, medicine journals in order to increase journal usage, submissions, subscriptions, global profile, and visibility.• Liaised with journal editors, publishers, and relevant society contacts to strengthen key client relationships and ensure that marketing activities were implemented at the highest quality within assigned deadlines.• Oversaw the design and production of various creative digital and print promotional materials.• Planned and coordinated exhibits, promotional items, sponsorships, signage, and displays for key medical conferences attended by relevant journal audiences, and ensured that both the journals and the company were represented positively to conference attendees.• Analyzed digital marketing activities with a goal of maximizing conversions and return on marketing spend.• Demonstrated exceptional project management and collaboration while working with multiple global departments.• Met with clients, as a primary contact, to discuss journal objectives, advise on industry trends and best practices, and navigate difficult conversations.

• Developed and executed annual marketing plans for a list of unique journal clients, designed to deliver strategic messages through multiple channels including: email, social media, digital advertising, content marketing, and print collateral.• Communicated with internal and external stakeholders to maintain relationships via email, phone, in-person meetings, presentations, and conference attendance.• Oversaw marketing budgets for a high priority list of clients.• Monitored and analyze key metrics to produce regular deliverable reports on performance measures and benchmarks for external stakeholders.• Collaborated on and help lead special projects and presentations for the Journals Product Marketing team.• Trained colleagues on email marketing systems, workflows, capabilities, and best practices, using internal metrics reporting to guide recommendations.

• Developed a personal and individualized brand for each client, over time, based on his or her preferences, position, and industry.• Maintained positive business relationships to ensure future sales, while creating strategies to acquire new business and expand sales reach.• Resolved customer complaints thoroughly and expeditiously.• Set and achieved agreed upon sales targets and outcomes within deadlines.

• Wrote feature stories and optimized online content for the company website, which was designed to attract links and new clients.• Monitored and regulated monthly client package updates.

• Planned, advertised, and facilitated community events and programs• Promoted academic excellence, addressed student needs, and encouraged involvement among residents• Resolved community conflicts and implemented all University and Housing policies• Maintained the residence hall Facebook page• Communicated and collaborated with on and off-campus offices such as counseling, student activities, campus security, etc.• Nominated by the Department of Housing to join the National Residence Hall Honorary• Served as a Multicultural Advisor on staff from August 2013 - May 2015HAVEN trained - August 2013One Act trained - January 2015

• Sold print, online, and mobile advertising accounts to local businesses and on-campus entities in the Triangle Area for the University of North Carolina at Chapel Hill and North Carolina State University student planners and AroundCampus mobile application• Managed 300+ client accounts• Personally sold $40,200 in multimedia advertisement ($12,000-$15,000 average)• Finished 7th out of 640+ sales representatives and 1st in the East Division of 161 interns• Helped the UNC-CH team achieve over 100% of sales goal; totaling $95,142 in sales• Worked with renewal accounts to handle concerns and find ways of improving advertisements when necessary

Epsilon Gamma Chapter• Responsible for helping women maintain Kappa’s academic expectations• Helped to plan and facilitate events to help chapter members reach their academic goals• Coordinated the spring 2014 and fall 2014 academic excellence banquets• Designed Professor invitations for both academic excellence banquets• Corresponded with outside organizations for chapter academic events

Collaborated with a team of ~40 international interns on the following:• Created advertising pieces for the Colors of Bahrain project• Contributed to the AIESEC blog, website, and social media platforms• Presented to local high school students about the U.S. college application process