Kristi Roehr, Mba Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

Chicago, Illinois, United States

• Led a 26 person cross-functional team to build and activate an omnichannel marketing strategy to promote Epsilon’s Loyalty Solution, including digital and analyst strategy
• Developed and distributed compelling global sales enablement materials to unite three divided sales teams to ensure unified engaging outreach in market
• Collaborated across the global organization to measure impact of B2B thought leadership and lead generation campaigns with a 30% suspect to lead conversion rate and a 72% conversion to sales accepted leads
• Documented and maintained operations processes for event strategies including large industry conferences, company-owned events, and webinars
• Key strategist and executor on campaigns to promote the Epsilon primary brand, loyalty product and retail media network
• Steered formalized strategy for training and communicating with SDRs and individual product and vertical selling teams

Chicago, Illinois

• Developed campaigns by determining the right mix of tactics and activations to reach marketers in the retail and financial services industries, including content marketing, sales enablement materials, branding guides.
• Managed a $1M+ marketing budget dedicated to supporting awareness and lead generation for Epsilon’s suite of products
• Directed field and marketing presence at industry events including eTail Palm Springs, Shoptalk, GroceryShop, CRMC, and Brand Insider Summits
• Led awareness and demand generation efforts around the Epsilon & CitrusAd’s Leader standing in the Forrester Sell-Side Retail Media Solutions Wave in 2021

Greater Chicago Area

• Executed and assisted with the development of global marketing strategy and programs for 5 complex marketing software solutions on a limited budget that included webinars, drip campaigns, blogs, social media, and events.
• Project managed several large booth tradeshow appearances including DMA &Then and Martech.
• Implemented a new global corporate brand in 6 weeks, including developing brand standards, templates, and collateral along with incorporating 2 newly acquired companies into branding in the following 9 months.

• Completed various graphic design projects including brochures, ads, and social media graphics using the Adobe Creative Cloud Suite.

Iowa City, Iowa Area

• Client: CIVCO Medical Solutions
• Led a team of 5 first year MBA students to analyze insurance data to model potential market sizes and trends for various medical devices.

Iowa City, Iowa Area

• Led discussion of 65 undergraduate marketing majors to reinforce key concepts presented in ‘Introduction to Marketing Strategy’ course including buyer behavior, spreadsheet analysis, marketing philosophy and decision.
• Fostered team assignments about industry research and product development.

Indianapolis, Indiana Area

• Led and developed the messaging and design of a 10-piece outreach campaign to generate leads for new customers with team members in over 5 corporate offices across the United States.
• Developed a simplified solution and product structure to make offerings easily communicable to investors & customers.
• Assisted in implementation of new branding standards across several teams and client facing projects.

Iowa City, Iowa

• Managed marketing and design accounts for 20+ clients and student organizations.
• Organized the design, printing, and delivery of all print and digital marketing materials for clients, including posters, websites, and digital and print ads.
• Create marketing strategy for lecture event that attracted over 6000 people with a one week timeline.

Iowa City, Iowa Area

• Selected as 1 of the top 16 marketing students in the Tippie College of Business.
• Collaborated with team of 4-5 students to serve as marketing consultants in field projects for Dwolla and the City of Washington, Iowa. (See Projects Below)
• Presented findings and recommendations to Advisory Board and clients.

Cedar Rapids, Iowa Area

• Designed a new logo and branding suite that was approved by a committee of 30 board members.
• Implemented the new branding in stationery designs, a recruitment guide, and a variety of publication covers.
• Researched and developed a pricing structure and an invoicing standard for managing freelance billing process.

Iota Chapter-University Of Iowa

• Led an executive board of 10 women that ran local 125 member chapter of Delta Zeta Sorority
• Ensured the standing rules, bylaws, and national expectations were followed by the chapter.
• Served as the Public Relations Chair, Merchandise Chair, Judicial Board Member, Centennial Planning Committee, Guard, Invitations Committee Member, and as a Bylaw Revision Committee Member previously.

• Consolidated ideas of the 20 person council to develop the design and marketing for the 2012 Homecoming Week and communicated the ideas to the design team at Student Life Marketing + Design.
• Led the creative direction of all 2012 Homecoming Week marketing materials by directing a 3-person design team.
• Organized the printing of all materials and the sales of the Homecoming Buttons and T-shirts that raised over $50,000.

• Facilitated discussion with first-year honors students about the honors programming options available to them.
• Encouraged student engagement in honors coursework, commendations, and organizations through out their college careers.
• Advised students on their first-semester schedules and answered questions about the program asked by both students and parents.

Iowa City, Iowa

• Led the overall creative direction and designed all of the printed works developed and used by UIPM.
• Developed the marketing plans, publications, and branding with the Marketing Director and Museum Directors.
• Combined branding of 2 separate museums to create a unified and distinct branding for the umbrella organization.

Iowa City, Iowa Area

• Designed a variety of logos, publications, t-shirts, and signage for the 2011 summer festivals.
• Developed and ran the children’s programming at the three major festivals.
• Volunteered over 400 hours at the Summer of the Arts programming through out the summer.

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: National Association of Women MBAs (President), MBA Association, Second Year Coach, Consulting Project.

B.B.A. & B.A., Marketing (Tcob) & Studio Art (Clas)

Activities and Societies: Business Student Ambassador Organization (Vice President of Marketing), Students in Advertising (Senior Vice.