Kristi Steele Email & Phone Number

- Responsible for overall merchandising of NBF business catalog and website to optimize sales- Design and develop new products based on assortment gaps- Work closely with international and domestic manufacturers to create new products, fill assortment gaps in catalog and on web, and negotiate pricing- Implemented cross sell and up sell functionality for website to increase average order value and conversions- Concept catalog pages and complete pagination- Develop and train Associate Merchandisers

*Includes all responsibilities held as Web Merchandising Specialist- Serve as the primary merchandiser for the Education category and independently manage Décor category and 40 vendors to ensure sales goals are met, assortments are optimal, and visual merchandising experience is clear on web and in catalog- Attend markets to grow relationships with vendors and see new products- Developed merchandising internship program as well as hired, trained and managed two interns- Designed and manage new shopping experience, “Room Inspiration” on officefurniture.com - Analyze search results and implement changes for best customer experience- Review data attributes for ideal product categorization- Active member of Volunteer Leadership Council, assisting with planning and execution of events throughout the year

- Select new products to add to four websites based on target customer and assortment gaps- Consistently surpass product addition goals- Write unique product descriptions that include all important selling features- Merchandise websites to showcase products in an appealing and easy to shop way- Communicate with vendors to promote products, add new products to websites, and present additional content online- Developed bi-annual web only sales review process and lead review meetings that allowed for more efficient decision-making on product assortment changes- Manage existing content for "Shop the Look" experience, add new looks, research new functionality to implement and analyze page views and sales that are generated- Developed process to review overstocked and clearance items on a monthly basis as well as create and execute plans to deplete inventory

Greater Milwaukee Area

- Present sales recaps, competitive analysis findings, assortment gaps, and ideas to improve sales to team as well as upper management- Leverage partnerships with vendors and brick and mortar teams to ensure we have the products we need- Develop new ways to increase Ecommerce sales through digital marketing, web site presentation, and photography- Effectively work with presentation and production teams to make any website assortment changes necessary to ease the customer's shopping experience and drive sales- Develop sales and inventory projections for future seasons- Train new analysts in the Merchandise Analyst Trainee program

- Assist merchant with managing and developing product assortments through developing exit strategies for existing product, researching competition, negotiating with vendors on new products, and forecasting sales- Analyze weekly base and promotional sales- Develop seasonal plans to showcase current trends- Brainstorm promotional ideas for in store and preprint space to increase sales and gross margin- Maintain vendor relationships through open communication- Review samples of new products to ensure quality- Process any pricing changes, product destroys, RTVs, and vendor chargebacks