I oversee top-level marketing and communications strategies, campaigns and a dynamic, creative team.

Provided strategic vision, implementation and evaluation of marketing and communications in the college. Led revamp of college website, launched podcast, increased print magazine frequency to 2x/year, implemented monthly external and internal e-newsletters.Oversaw quarterly marketing campaigns, including:Neighborhood Nurses: Series about graduates who went back to hometowns to practice upon graduation. Key metrics: 64% increase in website traffic, 235,000+ unique reach… Show more Provided strategic vision, implementation and evaluation of marketing and communications in the college. Led revamp of college website, launched podcast, increased print magazine frequency to 2x/year, implemented monthly external and internal e-newsletters.Oversaw quarterly marketing campaigns, including:Neighborhood Nurses: Series about graduates who went back to hometowns to practice upon graduation. Key metrics: 64% increase in website traffic, 235,000+ unique reach (paid, FB, IG)Lifelines:Series on nurses who care for specific populations. Key metrics: 35% increase in website traffic, 233,000 unique reach (paid, FB and IG)A Healthier Tomorrow:Animated video series about college's researchers and their studies.Key metrics: 78,000 combined engagements and views, organic and paidUnleashed:Series about the skills our students "unleashed" during their time at MSU.Key metrics: 317,893 impressions (FB and IG)I also played an active role in the college's Wellness Committee, which is charged with infusing wellness into all aspects of the organization. Show less

I led branding, marketing and communications efforts, as well as handled special projects for the IUPUI Division of Student Affairs.

Was responsible for developing cohesive marketing-communications strategies. campaigns and ideas for IU Bloomington, IUPUI and IU-wide social media, both organic and paid. Managed a team of three full-time staff and four part-time student interns across two campuses in an agency setting.In addition, founded IU Social Media Summit, which brings 200+ higher ed social media pros together for a one-day conference each summer.Some stats (many more available by request):**Total… Show more Was responsible for developing cohesive marketing-communications strategies. campaigns and ideas for IU Bloomington, IUPUI and IU-wide social media, both organic and paid. Managed a team of three full-time staff and four part-time student interns across two campuses in an agency setting.In addition, founded IU Social Media Summit, which brings 200+ higher ed social media pros together for a one-day conference each summer.Some stats (many more available by request):**Total annual engagement on the “Big Three” (FB, Instagram, Twitter) social media channels up 45.6% from FY16 to FY18 at IUPUI.**Total following across “Big Three” social media channels up 22% at IU Bloomington (includes @IndianaUniv Twitter account, too) from FY16 to FY18.**Combined engagement on FB/Twitter/Instagram: IUB, from July 1, 2016-June 30, 2018: 6.1 million IUPUI, from July 1, 2016-June 30, 2018: 641,732 Show less

Drafted, executed and evaluated social media marketing and communications strategies for IUPUI, Indiana University's urban research campus located in the Circle City. In addition, assisted with crafting and disseminating mass messages for the chancellor, vice chancellors, deans and any other senior leaders.Campaigns of note:**#IMAJAGUAR: First large-scale social media campaign in IUPUI history, which focused on sharing what it means to be a jaguar (our campus mascot)… Show more Drafted, executed and evaluated social media marketing and communications strategies for IUPUI, Indiana University's urban research campus located in the Circle City. In addition, assisted with crafting and disseminating mass messages for the chancellor, vice chancellors, deans and any other senior leaders.Campaigns of note:**#IMAJAGUAR: First large-scale social media campaign in IUPUI history, which focused on sharing what it means to be a jaguar (our campus mascot). Included one event that drew largest crowd to a home men's basketball game in seven years.**50 Things to Do Before you Graduate: Encouraged hundreds of students to submit photos of themselves engaged in "must-do"​ activities before an IUPUI student graduates. Ran 50 weeks and featured team's first partnership with an external group, the University Barnes & Noble, on giveaways. **Ghostwrote for chancellor, dean and other senior leadership at IU’s Indianapolis campus. Show less

Amassed  230 media hits for cardiovascular service line and 375 media hits for community initiatives.Oversaw IU Health Twitter presence and first “live-tweeting” of a surgery in Indiana in 2012, which generated more than 100 media hits, 1,400 new Twitter followers and won a “Silver Anvil Award of Excellence” from the Public Relations Society of America.Wrote talking points for senior leaders at media events.

Covered politics, business, education and investigative pieces during tenure at Howell, Mich. newspaper.Scripted, shot and edited videos for website.Honored by Michigan Press Association with several awards during tenure at newspaper, including for best rookie writer and investigative journalism.