Kristo Peterson

Kristo Peterson Email and Phone Number

AI Solutions & Training Expert | Tailored Programs for Business & Public Sector | 14+ Years Practical Strategy & Growth Experience @ Pernimo
tallinn, harjumaa, estonia
Kristo Peterson's Location
Tallinn, Harjumaa, Estonia, Estonia
About Kristo Peterson

Hi. I'm Kristo.I help businesses and public sector organizations implement AI for enhanced efficiency and innovation through practical training programs and tailored strategies. With over 1600 people trained in AI tactics during 2024 and 3000+ hours of hands-on AI implementation experience, I focus on delivering practical results across sectors.My mission is to support organizations in unlocking their potential through AI. Through Kasulik AI (kasulik.ai), I share practical AI insights and provide solutions for real organizational needs, from business growth to public sector transformation.𝗖𝘂𝗿𝗿𝗲𝗻𝘁 𝗙𝗼𝗰𝘂𝘀:𝟭) 𝗔𝗜 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 & 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻Leading AI training programs and implementation strategies through Kasulik AI. Our programs combine practical tactics with strategic insights, helping organizations enhance their efficiency and innovation capability. Learn more at https://kasulik.ai/𝟮) 𝗔𝗜 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻Pioneering AI solutions with Yera.io, developing an AI Coach tailored for sales and customer success teams.𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:- Trained 1600+ professionals in AI implementation across various organizations• Led strategic AI implementation projects in both private and public sectors• Conducted 1500+ successful marketing campaigns for diverse organizations• Founded multiple ventures, including two AI-focused startups• Started my AI journey in Silicon Valley (2015), building a predictive analytics startup𝗗𝗶𝘃𝗲𝗿𝘀𝗲 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼:Working with small businesses, global brands, and public institutions, including Hyundai, Coca-Cola, Springboard, Ecosh, various ministries, and government agencies.Want to explore how AI combined with proven growth strategies can transform your organization? Let's connect.---Background Snapshot:• Built marketing & sales expertise since age 17 (17,000+ hours of practical work)• Led 39 successful client growth projects• Developed and executed 1400+ marketing campaigns• Global perspective: Lived in 10+ countries, traveled to 60+

Kristo Peterson's Current Company Details
Pernimo

Pernimo

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AI Solutions & Training Expert | Tailored Programs for Business & Public Sector | 14+ Years Practical Strategy & Growth Experience
tallinn, harjumaa, estonia
Website:
pernimo.com
Employees:
2
Kristo Peterson Work Experience Details
  • Kasulik Ai
    Founder At Kasulik Ai | Ai Trainer And Implementation Expert | Business Growth Strategist
    Kasulik Ai Jan 2024 - Present
    At Kasulik AI, we're empowering people and transforming how businesses harness AI's potential for marketing, sales, and overall growth. Leveraging 14 years of field-tested tactics, I guide our team in delivering:- Cutting-edge AI trainings tailored for forward-thinking businesses- Practical AI resources for immediate implementation in marketing and sales- Strategic AI integration to drive tangible business growth outcomesOur impact:- Empowered 1300+ professionals with AI skills for marketing and sales (2024)- Implemented AI solutions across 12 diverse businesses, improving their marketing, sales, and growthWhat sets us apart:- AI-powered approach to marketing, sales and growth- Custom AI assistant development and business process automationsWe blend hands-on experience with the latest AI innovations, ensuring our clients lead in the evolving digital landscape.Curious about AI's potential for your business growth? Explore trainings and tips at kasulik.ai or reach out for tailored solutions.
  • Pernimo
    Founder & Growth Expert
    Pernimo Sep 2016 - Present
    Worldwide
    Pernimo is a growth agency that helps businesses boost revenues full-stack marketing, conversion rate optimization, outbound and inbound sales. We follow a data-driven approach to make informed decisions and help your business reach its full potential.As a founder and growth expert, my responsibilities included:- Hands-on execution of marketing, sales and growth projects- Being an account executive for all clients- Exploring and validating opportunities for new SaaS products (fintech, crypto, blockchain)- Recruiting people, leading and training the team- Outbound sales, business development, relationship buildingSome of the clients Pernimo worked with: Springboard, BoostYourCampaign, Credit24, Credine, Peachy, Mary Monson Solicitors, Reet Aus, Ecosh, Fiizy, Cream Finance.For one of the biggest UK lenders, we delivered a 23% increase in new monthly customers. For another client, we delivered a 120% increase in sales from the main page and a 425% increase in conversions on campaign pages. We also helped to grow a crowdfunding agency to the world’s top 5.
  • Yera
    Co-Founder
    Yera Jul 2021 - Present
    Estonia
    The AI-Powered Coach for Your Sales and Support Team
  • Mifundo
    Marketing
    Mifundo Feb 2024 - Aug 2024
    Mifundo is a bridge between banks and people over Europe.
  • Boostyourcampaign
    Growth & Marketing
    Boostyourcampaign 2020 - 2021
    Full-service crowdfunding agency (amongst the top 5 in the world, #1 in Europe).My responsibilities included:- Creating, managing, and optimizing omnichannel performance marketing campaigns with global reach.- Implementing the most recent tactics and strategies in PPC.- Developing advanced tracking for omnichannel marketing to support data-driven decision making.- Finding creative innovative solutions for prospecting leads and outbound sales campaigns.
  • Credine
    Head Of Sales And Marketing; Co-Founder
    Credine Dec 2019 - Apr 2020
    FinTech SaaS was initially a lead scoring tool for suggesting the best financial products with a chatbot interface, then pivoted to a white-label lending management solution for companies.My responsibilities included:- Developed, implemented, and optimized B2B and B2C campaigns across PPC, display networks, affiliates, and social media.- Direct sales outreach to decision makers in fincos operating in LatAm countries.- Sales meetings and negotiations. Operating as account executive for all clients.- Created the approach for lead scoring to personalize chatbot experience and optimize all B2C acquisition campaigns.- Ideated and developed the SaaS solution for white-label lending management.
  • Springboard
    Growth Specialist
    Springboard Dec 2018 - Oct 2019
    Supported Springboard to become more data-driven in their sales, growth, and product development.- Designed a new analytics architecture to connect marketing, sales, and product data into a unified customer warehouse. Set up advanced events tracking to collect all possible info across touchpoints.- Growth opportunities audit based on website and campaign data. Created omnichannel sales and marketing flows with sophisticated personalization based on visitor and customer data.- Utilized machine learning and predictive analytics for better decision-making in performance marketing, product development, and growth strategies.
  • Ipf Digital
    Growth Manager
    Ipf Digital Jun 2017 - Mar 2018
    My responsibilities included:- Led and executed CRO on the website and in acquisition campaigns- Developed advanced tracking setup to measure all touchpoints in granular ways - Built an omnichannel attribution solution for acquisition campaigns with machine learning - Worked with product, sales, and operations for data-driven optimization of all work- Regular deep dive into analytics to identify growth opportunities- Guided developers to build new CRO-focused landing pages
  • Leadatlas
    Account Executive, Co-Founder
    Leadatlas 2016 - 2018
    LeadAtlas is revolutionary tool that automatically finds and engages with highly-targeted business contacts in LinkedIn. Main features: automatic search with 9 targeting options, connection invitations, messages, follow-ups, engaging with posts.Back in 2016 there wasn’t a solid tool for personalised outbound sales in LinkedIn. So decided to build it.LeadAtlas produced over 300K€+ in revenue to clients until changes in LinkedIn restricted our approach.
  • Results On Air
    Cto, Co-Founder
    Results On Air Feb 2014 - May 2016
    San Francisco, California, United States
    ResultsOnAir is a venture-backed organization that operates in 5 time zones worldwide with funding from USA, EU and Japan. It's a business intelligence technology company for tracking TV ad-spend success and helping optimize clients’ TV ad budgets to maximize ROI.Clients include world-renown media agencies and household names in Finance, Insurance, E-commerce, Travel, Hospitality, FMCG and more.We also accepted an invitation to work with one of the most prestigious accelerators in the world: Silicon Valley’s 500 Startups.
  • Fcb (Formerly Draftfcb)
    Digital Media Analytics Executive
    Fcb (Formerly Draftfcb) 2013 - Feb 2014
    London, England, United Kingdom
    Building the Digital Analytics field for digital agencies Draftfcb London (120+ people) and Draftfcb Tallinn (10+ people) from scratch.Clients I directly worked with include Hyundai, Coca-Cola, LighterLife, and Threadneedle among others.My role's focus:- Building the Analytics Field and Analytics Team in Draftfcb's London and Tallinn branches.- Advocating data driven decision-making and culture inside the agency.- Data analysis for valuable business growth insights for international businesses.- Google Analytics' data analysis for optimising PPC campaigns, advancing UX, IA, usability and site's overall performance. - Design and implementation of strategic and complex tracking and analysis systems with tools like Google Analytics, Universal Analytics, Google Tag Manager, CrazyEgg (and many others).- Development of an universal auditing system for evaluation of online presence and marketing performance across all channels.- Formulation of Analytics services offering system and training system for the Analytics Team.- Working towards becoming a Google Analytics Certified Partner with the agency.
  • Vivee
    Developer, Marketer, Analyst, Founder
    Vivee 2013 - 2014
    Offering all-inclusive and specific services in the fields of analytics, digital marketing, IT and outsourced project management.Specialities:- Setting up universal analytics systems for actionable insights. - Big Data Analysis and Consultation for high traffic and e-commerce businesses.- SEO, online marketing (PPC & social), Facebook apps.- Conversion Rate Optimization through user experience & usability analysis.
  • Eesti Noorteühenduste Liit
    National Coordinator & Project Manager For European Commission Initiative
    Eesti Noorteühenduste Liit Jun 2011 - Jan 2013
    Structured Dialogue is an initiative started by the European Commission that aims for better representation of the youth in national and European decision making by doing regular consultations on the most important topics.- Regularly representing Estonian youth in related European Commission meetings.- Lobbying in Estonian Ministry of Education and Research and other related institutions based on the results of the consultations for a more youth friendly society in Estonia.- Chairing a national working group with a diverse group of different stakeholders from ministries, funding agencies and national organisations.- Coordinating the consultation process and doing focus groups to gather the opinions of about 2000 Estonian youth twice a year.- Organising online social media campaigns.- Data analyzing and making of the national conclusive reports for the European Commission and other stakeholders.
  • Ngo Conferences For Youth
    Sales And Marketing
    Ngo Conferences For Youth Dec 2010 - Oct 2011
    Sales and marketing together with general organising tasks for Estonia's biggest conference directed to school students (more than 700 participants) - Lahe Koolipäev 2011.

Kristo Peterson Skills

Job Search Strategies Student Affairs Scientific Writing Clinical Research Critical Thinking Mri Pcr Western Blotting Appointment Scheduling Patient Recruitment Molecular And Cellular Biology Microsoft Excel Positron Emission Tomography Microsoft Office Jmp Originlab Medical Terminology Neuroscience Laboratory Powerpoint Science Entrepreneurship Public Speaking Strategic Planning Project Management Social Media Public Relations Social Media Marketing Online Advertising Start Ups Leadership Data Analysis Marketing Event Management Product Development E Commerce Team Building Event Planning Fundraising Digital Media Inspiring Teams Online Marketing

Frequently Asked Questions about Kristo Peterson

What company does Kristo Peterson work for?

Kristo Peterson works for Pernimo

What is Kristo Peterson's role at the current company?

Kristo Peterson's current role is AI Solutions & Training Expert | Tailored Programs for Business & Public Sector | 14+ Years Practical Strategy & Growth Experience.

What is Kristo Peterson's email address?

Kristo Peterson's email address is kr****@****uni.edu

What is Kristo Peterson's direct phone number?

Kristo Peterson's direct phone number is +37250*****

What are some of Kristo Peterson's interests?

Kristo Peterson has interest in Poverty Alleviation, Science And Technology, Education, Health.

What skills is Kristo Peterson known for?

Kristo Peterson has skills like Job Search Strategies, Student Affairs, Scientific Writing, Clinical Research, Critical Thinking, Mri, Pcr, Western Blotting, Appointment Scheduling, Patient Recruitment, Molecular And Cellular Biology, Microsoft Excel.

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