Crownalytics is an analytics and insights consulting company focused on helping natural, organic, and values-oriented brands achieve success. Crownalytics specializes in turning hard-to-use and hard-to-understand syndicated data platforms into meaningful and actionable insights – through the creation of powerful dashboards, winning category management presentations, and insightful stories to assist with strategic planning, fundraising, board meetings, and more. Crownalytics gives your brand the power to compete amongst the Goliaths of the industry by making insights effortless, affordable, and actionable.

Responsible for recommending / implementing category and brand strategy, managing existing and new items, and identifying strategic brand partnerships for a +$120MM category growing +20% year over year. Project manager of cross-functional teams to manage existing items, develop new product innovation and go-to-market strategies to launch 12 new SKUs forecasted to achieve $14MM in revenue over the first year. Developed a strategic portfolio roadmap to combat competition via brand strategy and product innovation estimated to achieve +$300MM in revenue and presented recommendations to senior and executive leadership.Recommended strategic brand partnerships estimated to expand revenue by +$55MM in years one and two.Pioneered the development of analytical reports utilized across the organization to gauge incrementality, new item successes, and competitive threats increasing analytical productivity by more than +100%.Awarded the “Spirit of Ownership” for building analytical business solutions and mentoring colleagues.

Responsible for executing brand strategy, managing base and new innovative items, financial forecasting, profit & loss analysis, delivering presentations to gain stage-gate product approval, and motivating internal teams.Managed partner brand development and P&L for Bigelow®, Celestial Seasonings®, Coffee Bean & Tea Leaf®, and Tata®, making up over $60MM in revenue collaborating with CEOs in portfolio management.Led cross-functional teams (R&D, Operations, Sales, Creative) to develop and execute annual brand plans and launch seven new SKUs forecasted to achieve $6.5MM in revenue in year one.Developed a five-year roadmap outlining brand strategy, new product pipeline, and end of life rationalization.Identified / evaluated emerging consumer and product trends by conducting quantitative / qualitative analysis.Created a Stage Gate Tool used to manage the organization’s hot beverage portfolio strategy (over +200 SKUs).Initiated a +$100K marketing campaign to generate awareness of hot tea utilizing digital and in-store strategies.

Responsible for providing analytical expertise, developing persuasive presentations and reports to customers, tracking new product launches and KPIs, and optimizing distribution, pricing, promotions.Revolutionized reporting by spearheading the development of an Analytical Reporting Suite utilized across the organization that increased reporting accuracy and increased analytical efficiencies by over +100%.Engineered an Aisle Performance Report used to help double the single-serve shelf-set in the Grocery Channel.Developed presentations on brand performance, price elasticity, and market penetration, among many others.Developed a Planning / Forecasting Tool used to plan Grocery volume for current, new, and incremental items.

Responsible for monitoring sales performance at Grocery accounts, recommending optimized promotional planning tactics and strategies, delivering presentations / reports to customers, and conducting ad hoc analysis.Led an in-depth promotional analysis and provided recommendations to optimize trade funding to maximize promotional lift and save an estimated +$300K per year. Engineered a Customer Planning Tool used across the organization to plan customer specific strategies.

Founded an Eco-Tourism business; assisted several local start-ups; worked at a Displaced-Youth Boys-Home.