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Perpetual tinkerer and entrepreneur, inventing things that make life more efficient and productive. Highly qualified digital and physical product management and innovation executive with over 20 years experience in B2C/B2B technology development, digital innovation, agile product management, product monetization, marketing technology, Agile ceremonies & training, business development and vendor management. Transformative technology, business strategy, and product operations are my key areas of focus with a product-minded, customer-centric approach to developing products that solve real problems.Specialties: Entrepreneurship, product innovation, invention and design, 10+ years in PropTech (retail and CRE technology), SaaS platforms (CMS, DAM, CDP, CRM), digital innovation (AI & ML, immersive computing, conversational systems), two-sided marketplaces, recommendation and comparison engines, and e/mCommerce.PERSONAL DATA POINTS:● Invented and patented 5 products and systems for both the physical and digital worlds● Conceived and launched first of it’s kind internet speed test (CNET Bandwidth Meter), generating an incremental $150k/mo in revenue● Created an AI multifamily Recommendation Engine increasing lead to lease conversion by 12%● Conceived and launched real-time apartment self-schedule tour platform boosting lead conversion rate by 32%● Designed and launched AI multifamily chatbot decision wizard improving lead conversion by 16%● Improved sales effectiveness by reducing sales cycle from 68 days to 11, and cost of sales from $800 per sale to $200 using inbound marketing tactics● Increased sales team productivity from 5 closed deals per month to 12 by leveraging inbound marketing strategy● Startup founder of online OVP comparison engine generating $35k per year as a side hustle● Launched ML algorithm in onsite search that improved OGP by 1.3% on iOS alonePATENT HOLDER:● Patent: System and Method for Providing Automatic Shipping Returns, U.S. 15/296,860, 10/2016.● Patent: System and Method for Providing a Video Media Toolbar, U.S. 20090049122, 2/2009.● Patents Pending: For THE BYRD, LLC the following patent(s) (including any foreign counterparts) may apply: 63/428,872, 63/449,160, 63/449,164CONTACT:The Byrd, LLC: https://www.thebyrd.com, @BeTheByrdResume Website: https://thebyrddigital.com/
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Founder And CeoThe Byrd LlcWalnut Creek, Ca, Us -
Founder & CeoThe Byrd Llc Nov 2022 - PresentWalnut Creek, Ca, UsThe Byrd develops organizational products that help players focus on their game, not their gear. It is our mission to bring focus and presence to every play, from whistle to win. Our first product line is a series of golf accessories that streamline your experience on the course. Our patent pending products ensure that you're always ready with your tees, ball markers, divot tools, and gloves making every swing count with the ultimate combination of style and functionality. www.TheByrd.com -
PresidentThe Byrd Innovations May 2020 - PresentThe Byrd Innovations is a product management & innovation consultancy focusing on website design and development, brand identity definition and design, search engine optimization, content creation, and product development.I also provide fractional leadership in the areas of strategic product management, innovation, and business advisory working PropTech, retail, and technology companies to help grow business and advance product development. The positions listed below are examples of my fractional work as a startup advisor, Chief Product Officer and and digital product & innovation consultant.www.thebyrdinnovations.com -
Chief Product Officer - Perfect PriceThe Byrd Innovations Aug 2020 - Jan 2021Responsible for all aspects of product management including strategy, roadmap, and execution for an artificial intelligence (AI) dynamic pricing engine empowering businesses to make better decisions about pricing via a powerful machine learning engine.
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Director - Gpg AdvisersThe Byrd Innovations Jun 2020 - Nov 2020PropTech consultant with GPG Advisers upon leaving Irvine Company. GPG provides a broad spectrum of real estate consulting services ranging from traditional strategy and operational improvement work to building technology and sustainability. We specialize in operations, sustainability, building technology and network infrastructure consulting, design and management.
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Director, DigitalGreystar Feb 2023 - Oct 2023Charleston, South Carolina, UsResponsible for owning digital product workstreams focused on property management within a multi-year strategic transformation of the core business model which includes developing new digital tools to improve the digital customer experience and the overall customer journey in a holistic, and omnichannel environment. -
Head Of Product, Search & RecommendationsGroupon Dec 2021 - Nov 2022Chicago, Il, UsProduct leader for Groupon's onsite Search and Deal Ranking ML platform, solving complex problems such as optimization of deal ranking, prediction of deal performance, personalization of deals, and a best-in-class onsite search experience for customers. Responsible for developing intelligent products that utilize advanced Machine Learning and statistical models for Search & Recommendations, which power 80% of customer journeys on Groupon. Defined and owned the strategic roadmap and lead successful execution using agile methodologies to drive product development and large-scale initiatives for Groupon. -
Senior Consultant - Products & InnovationSlalom Mar 2021 - Dec 2021Seattle, Wa, UsWeeks away from promotion to Principal Consultant, I was part of a dynamic group of product managers in the Products & Innovation practice within Technology Enablement at Slalom. We focused on product management and strategic consulting services including product transformation, product operating model, value stream mapping, business value mapping, and more for a wide range of companies world-wide. Slalom is a modern consulting firm focused on strategy, technology, and business transformation. We redefine what’s possible, and create what’s next. Slalom is a tremendous company but I ultimately decided to leave because I missed end-to-end product management. -
Chief Product OfficerRelate Commerce Jun 2020 - Nov 2021Co-founder and chief product officer of mobile app startup, Relate Commerce. A unique mobile app platform development firm for businesses looking to extend their commerce needs to mobile. We offered quick-to-market mobile app solutions with product & coupon catalog and comparison, AI personalization, ML recommendation engine, geolocation, and localized push notifications all with a real-time analytics dashboard with behavioral shopper data. Our first consumer product, a mobile shopping app called ShopJester, is in the App Store.
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Senior Director, Digital Product Management & InnovationIrvine Company Dec 2017 - May 2020Newport Beach, Ca, UsResponsible for the definition and management of the digital product management and innovation teams. Ran a team of seasoned Product Managers and Digital Innovation leaders who managed 50+ websites, 3 mobile apps, 4 chatbots, and a multifamily ML recommendation engine. We prototyped new PropTech solutions leveraging AI/ML, AR/VR, conversational systems, RPA, and robotics for multiple divisions including multifamily, retail, office, resorts, residential, and corporate. Led an Artificial Intelligence committee made up of S/VPs, reporting to senior executive management on innovation initiatives focused on AI and ML. -
Digital Product And Innovation ConsultantIrvine Company Feb 2017 - Dec 2017Newport Beach, Ca, UsWorked with Information and Marketing Technology teams on product management process and development, business operations, and digital innovation.
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Board AdvisorUnited News International Jun 2012 - Jun 2018Advisory board member of social media video startup redefining online broadcast journalism. A new type of news organization built for the modern digital age. All of our news videos are one minute or less, and play on any device in any country. Our news has no frills and no filler – we present the facts in digestible, quick stories. -
Vice President Product ManagementWestfield Labs Feb 2013 - Oct 2016San Francisco, Ca, UsRan backend product management team responsible for publishing and asset management, data migration and integration, product catalog, CRM, IDM, CDB, and the API layer. Managed team of five technical product managers who built and integrated back-end systems that powered front-end applications. Oversaw all aspects of digital content and asset management to multiple touch-points. Evaluated CMS and DAM systems and chose Adobe Experience Manager (AEM) as a long term, strategic decision to centralize management of more than 100 websites and ten of thousands of digital assets. -
Founder & CeoVidcompare Sep 2009 - Jun 2015Founder and CEO of Online Video Platform (OVP) comparison engine. Conducted market research, developed competitive analysis, performed market validation, and created strategic business and product plans. Managed P&L, sold advertising, and maintained customer relations. Oversaw and drafted editorial content and social media.VidCompare was a free comparison engine for business decision makers looking for an Online Video Platform designed to help businesses find the perfect video provider in an unbiased, and vendor-neutral manner. We offered helpful tools like user reviews, side-by-side comparisons, and detailed provider information of every OVP in the space (100+). -
Product Management ConsultantCbs Interactive Sep 2012 - Jan 2013San Francisco, Ca, UsWorked within a team of 50 product, project, marketing, design, and engineering leads to define product requirements for internally developed, global Content and Asset Management System for CBS brands including CNET.com, CBSNews.com, TechRepublic.com, and many other top domains. Developed Agile product management methodology, using JIRA for product and engineering team to track development process. -
Director, MarketingVivotech Aug 2011 - Aug 2012Managed all facets of marketing and sales enablement, including demand gen, website development and management, PR, collateral development, social media, marketing communications, content development, and event management for leading mobile marketing and payments software and systems company. Developed strategy and sales documentation with sales and support teams to secure global contracts with top retailers, QSRs, and banks.ViVOtech was the market leader in NFC mobile payments, promotions, over the air provisioning infrastructure software, transaction management software, and NFC smart posters. ViVOtech's products are still used by some of the most prominent retailers worldwide with over 1M contactless terminals shipped in 35 countries. -
Sr. Director, MarketingExtole Aug 2010 - Jul 2011San Francisco, Ca, UsDeveloped initial marketing program, including all related processes and strategy. Served in strategic and tactical role, managing marketing communications, product marketing, and demand generation. Wrote 12 and 18 month marketing plans. Established initial marketing and event budgets, including 12 month total cost of ownership analysis for trade shows. Hired and managed PR firm. Created inbound lead processes and conducted Salesforce training for sales team. Maintained strategic and tactical role while acting as member of executive team. -
Vice President, MarketingFliqz, Inc. Jan 2009 - Jun 2010Emeryville, Ca, UsCreated robust marketing program, including public relations, SEM strategy and management, branding, and inbound lead generation. Migrated existing sales model from outbound to inbound marketing-driven process that utilized whitepaper programs, webinars, list rental, email marketing, and SEM. Developed predictable model with six-month payback as well as tracked and refined process over time. Reduced sales cycle from 68 days to 11 days. Increased sales team’s productivity from five deals per month to 12 deals per month and reduced cost of sales from $800 per sale to $200 per sale. Quarterbacked marketing-driven sales strategy that created quarter-over-quarter growth every quarter since inception. -
Vice President, Product ManagementFliqz, Inc. Feb 2007 - Feb 2009Emeryville, Ca, UsDrove product strategy and requirement definition through PRDs and functional specifications with 12-month product roadmap. Led, organized, and managed product development to ensure optimal positioning, market share, and timely delivery of online products, services, and technology tools. Maintained unique blend of business and technical savvy to create and monetize products effectively and meet customers’ needs. Worked closely with engineering, operations, and client services to define product release requirements via Agile development methodology as well as evangelized product offering internally and externally with sales, marketing, and key clientele.
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Director, MarketingLetstalk, Inc. Nov 2005 - Feb 2007San Francisco, Ca, UsDeveloped CRM plan for privately held and profitable wireless e-tailer, including content and community plan, Word of Mouth (WOM) ambassador, and customer evangelist programs. Brokered business development deals with comparison engine sites. Managed cross-promotional efforts to drive incremental revenue with third-party partners, including research, partner selection, contract and business term negotiation, development, and launch. -
Senior Product ManagerCnet Networks, Inc. Oct 1999 - Nov 2005San Francisco, Ca, UsCreated, monetized, and managed CNET Networks business units. Led strategic development and product execution through all stages from research to launch. Developed and executed against product and business plans to accomplish business and revenue goals. Defined user requirements and product specifications as well as communicated requirements to cross-functional teams to ensure successful product launches. Forecasted and monitored business effectiveness. Managed ongoing production and made recommendations for improvements. Sourced over a dozen business development partnerships for content and syndication relationships. Created and monetized the web's first internet connection speed test, the CNET Bandwidth Meter charging $2.50 CPC (the highest on the network at that time).
Kris Drey Skills
Kris Drey Education Details
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California State University, ChicoNatural Resource Management
Frequently Asked Questions about Kris Drey
What company does Kris Drey work for?
Kris Drey works for The Byrd Llc
What is Kris Drey's role at the current company?
Kris Drey's current role is Founder and CEO.
What is Kris Drey's email address?
Kris Drey's email address is kd****@****pon.com
What is Kris Drey's direct phone number?
Kris Drey's direct phone number is +141522*****
What schools did Kris Drey attend?
Kris Drey attended California State University, Chico.
What are some of Kris Drey's interests?
Kris Drey has interest in Product Management, Marketing, Entrepreneurship, Digital Business.
What skills is Kris Drey known for?
Kris Drey has skills like Start Ups, Mobile Marketing, Online Marketing, Product Management, Strategic Partnerships, Mobile Devices, Seo, Saas, Sem, Online Advertising, Digital Media, Competitive Analysis.
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