Provider of Data Science, Machine Learning and Artificial Intelligence services. Specializing in Marketing Agencies, CPGs and Government Agencies.

• Created numerous marketing campaigns which generated millions of dollars in legal fees for the firm. Reduced cost-per-lead metrics while increasing overall lead volumes and conversions.• Decreased low performing accounts from 26% to 12% and decreased overall CPL by 15%.• Analyzing business trends and customer behavior data; provided reporting/insights to identify optimization opportunities.• Performing initial and ongoing quality assurance for campaigns. Meeting and exceeding established cycle timeline goals.• Building, testing and analyzing ad copy and keyword lists to increase AdWords quality score.• Monitoring account performance, paying close attention to conversions, call tracking, CTR, CPL, budget pacing and landing page optimization.• Improving quality lead acquisition of SEM campaigns while simultaneously reviewing new campaigns set to “go live.”• Analyzing trouble-shooting performance issues and problem-solving campaign technical issues.

• Evaluated and tested conversions of existing site content, A/B tested layout based user interactions• Conducted keyword research on targeted demographics and search patterns• Used Google Analytics website traffic data to develop SEM campaigns• Used ethical/white-hat Search Engine Optimization techniques to produce solid first page rankings for numerous keywords• Advised writing staff on SEO content creation for ecommerce website• Maintained a culture where all teams are aware of SEO best practices

•Managed all digital marketing and IT support needs for this family-owned architectural service business. •Fully supervised and operated the company’s first foray into social media in 2006. •Actively engaged all digital communications and professional services. Served as project manager and point-of-contact for all digital marketing initiatives. •Supervised the website in an administrator capacity, updating HTML, generating web content and performing traffic reviews.•Identified and corrected inefficiencies and implemented project changes, which strengthened client satisfaction.

•Developed and contributed to various company projects that included SEO & SEM advertising, marketing and social media. •Provided ongoing reporting of search program performance metrics.•Increased ROI by building brand awareness and promoting company image. •Monitored advertising budgets, and developed standardized processes and procedures. •Created a CRM system and sales processes that helped streamline internal communications.

Implemented streaming video platforms and conducted cross-browser testing to guarantee compatibility of media with diverse platforms. Designed and maintained Website media, and coordinated the operations of media libraries. Achieved 100% on-time delivery of production projects to solidify customer satisfaction. Assisted clients with problem identification and resolution of technical product-related issues.

Created office computer network and customized software for accounts payable department.Wrote legal and easement descriptions and prepared land survey plats to facilitate the accurate deployment of project initiatives. Cooperated with public utilities, contractors, and subcontractors during the rollout of projects. Prepared detailed proposals for engineering services, and planned, organized, and managed field survey crews.