Highly motivated, results-driven marketing leader with a successful record of achievements and career growth as a Product Marketing Manager, Marketing Project Manager, Senior Coordinator of Marketing, and Marketing Analyst with CSI and four Fortune 500 companies: Citi, Fiserv, Kohl’s Corporation and Time Warner Cable.Product Marketing Manager | Strategic Marketingkg.schimmel@gmail.comProduct Marketing Manager excelling in the development and execution of strategic marketing programs to drive sales for financial technology solutions for core banking and integrated core products including CRM, lending, payments, account analysis, and business banking. Expert at collaborating with cross-functional teams and external partners to launch, promote and enable product sales by creating compelling content and messaging using multiple marketing channels.Skilled at identifying opportunities within market segments and directing marketing tactics and assets including sales sheets, web content, testimonials, videos, webinars and thought leadership to capture qualified sales leads and drive revenue.Core Competencies:Strategic MarketingDemand Generation CampaignsProject ManagementProject Launch & Go-to-MarketProduct PositioningSales EnablementMarket Metrics & AnalyticsExpense & Budget ManagementProduct Portfolio ManagementAccomplishments:- Acquisition marketing strategy for NuPoint Core resulting in 50% increase in sales fiscal year 2023- September 2023 launch of new interactive Open Banking API website and Developer Portal- Launched Commercial Center cash management and security solutions driving additional 30%
Listed skills include Forecasting, Management, Marketing, Direct Marketing, and 28 others.