Kristopher Patterson 克里斯托弗·帕特森 Email & Phone Number

New York, NY, US

Alphen Aan Den Rijn, NL

• Associate Director, Global Brand & Marketing
• Marketing Lead, Global Legal Markets
• Senior Product Marketing Manager

New Brunswick, NJ, US

• Instructing courses in Marketing Strategy, Business-to-Business Marketing, and Introduction to Marketing.
• Visiting Professor - Northeast Normal University, Changchun, China (2024)

Arlington, Virginia, US

• Instructing an Executive Education course on Digital Marketing.

• Launched in 2009, it is a $4.5MM business with an annual average growth of 15%. Brands include Acer, American Marketing Association, Utendahl Financial Group, Verizon, and Viacom.
• Established marketplace positioning and determined rules of engagement.
• Created and sold the first marketing programs, driving 20% of group revenue in the first year of operation.
• Grew revenue through marketing programs YOY an average of 15%.
• Built team including: integrated marketing, research, and creative studio

New York, NY, US

• Joined Guardian to modernize the organization for the 21st century!
• Achieved triple percentage revenue growth; consistently generated an annual pipeline of $9+ million.
• Launched a regional strategy, establishing a strong presence throughout the tri-state and mid-Atlantic regions.
• Restructured the marketing team to enhance expertise in content development, digital transformation, and lead conversion.
• Secured strategic partnerships with Madison Square Garden Sports Corp and Hudson Yards, resulting in multi-year, multi-million-dollar contracts.
• Founded Guardian’s Marketing Center of Excellence in 2014 to codify best practices, scale operations with minimal infrastructure impact, formalize consultancy work, and expand green capabilities.

New York, NY, US

• (Acquired by WGSN Group, November 2013)
• Developed and executed a comprehensive marketing strategy to drive brand awareness, customer engagement, and revenue growth across all channels.
• Mentored, developed and managed the marketing team to ensure high performance and continuous improvement.

Amsterdam, North Holland, NL

• Designed, developed, and executed 15+ annual marketing programs, driving over $30M in revenue.
• Developed brand positioning and tactics, resulting in 5M+ media impressions.
• Differentiated Elsevier's automotive, aerospace, and pharmaceutical products against a competitive set, utilizing breakthrough research studies and high-profile marketing programs.
• Developed first-to-market digital programs: social media gaming (Facebook and Pinterest), newly created digital tools, and custom video, driving 10% of annual revenue.

New York, NY, US

• Instructed courses in Marketing Strategy, Consumer Behavior, and Business-to-Business Marketing.

Southfield, Michigan, US

• Directed and oversaw DENSO’s marketing policies, objectives, and initiatives.
• Responsible for large-scale multi-media programs resulting in the largest attendee roadshows across North America (and securing the largest contract, Sears Canada).
• Consistently generated an annual pipeline exceeding $15M.

New York, NY, US

• Produced and executed 100+focus groups, both domestically and internationally.

Doctor Of Business Administration

Certificate, Diversity & Inclusion For Organizational Excellence

Masters, International Marketing Communications

Bachelor Of Arts, Political Science